How Do I Track My Search Engine Optimization Campaign To See If It Is Working?
Every website should have an analytics package of some sort (Which measures how much traffic you are getting and what keywords are bringing traffic to your website) Google Analytics is a free web analytics tool that provides PRICELESS information about what visitors are doing on your website.
Use Analytics To see:
- What keywords used to get to your website
- What pages they are visiting
- Where your visitors come from (direct, search engines, ad campaigns, email campaigns).
How Do I Know If It Is Working?
You can use google analytics to see the amount of traffic you are getting from the search engines. A search engine optimisation campaign should increase the number of visitors using keywords related to your niche/business that visit your website.
Jim Hopley, Oamaru Pharmacy Ltd.
www.oamarupharmacy.com