Most businesses approach their marketing without a real plan, they commission a website without a real understanding of what will make their website visitors convert into customers. They know they need customers, so they start paying for traffic ( be it in time spend writing articles, printing up flyers, putting up a billboard, having an agency do s.e.o, or turning on google adwords).
The trouble is their website isn’t set up for success, and it is not for lack of trying, the trouble is they are doing all of the right things… but in the wrong order. Which means the traffic they are paying for leaves their site without buying and heads down the road to their competitors.
This leaves them feeling frustrated, confused about what to do next, and wondering why you are spending all this money and not reaching your sales goals.