We offer Google Adwords Training for marketers and business owners. Get super clear on what is working, what is not working, and what needs to change.
The initial steps of setting up adwords are pretty easy
Set up an account, Choose networks and areas to target, Pop in some keyword or topics, Create some ads and let the traffic start rolling in.
It is what comes next that can be tricky.
Landing page optimisation, keyword tweaks, remarketing, keyword matching, goal tracking, demographics, interest data and analytics. If you are not an adwords guru this can be a little overwhelming.