What is search engine optimisation (SEO)?
Search Engine Optimisation:
“Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic”…search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.” Wikipedia Definition
What does this mean exactly…?
Reach More Customers With Search Engine Optimisation
What is an example of search engine optimisation:
Reach More Customers With Search Engine Optimisation
- Online Market Research
- Current Competitor Analysis
- Keyword Research
- Industry Analysis.
“What Does the process of search engine optimisation involve?”
“As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.” Wikipedia
What does this mean exactly…?
During the search engine optimisation of your website I take the keywords people are actually using and optimise your website with them in a way that search engines can read. Once your website is ready I then submit it to the search engines.
What happens after the search engine optimisation setup is complete?
- Testing and measuring – we evaluate rankings and traffic results and adjust the campaign for the best result.
- We provide monthly reporting on traffic and rankings to measure your success.
- We provide A six month review with ideas on how to improve your conversion rate (increase sales).
