3 Ways to use video to Increase eCommerce Conversions

Ever wonder how you could make your product pages better? You can see traffic is visiting your product pages… but why aren’t they buying? The trouble is if you are driving traffic to your website be it free or paid… if you are not making sales – that budget it not being particularly well utilized.…

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Cart Abandonment Emails Increase eCommerce Sales

Are you stressed out by how much money you are spending on marketing each month? Would you like to squeeze more profit out of your marketing budget? Cart abandonment emails could help you make thousands of dollars worth of sales you would have otherwise lost. Is your online marketing an expense or an investment? It…

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Use Cross Sells To Increase Your Average Order Value

If you are running an eCommerce website you know how difficult it can be to get out there and hustle to find more traffic and paying customers. The key to scaling your business is giving your customers a really great experience they want to repeat. One way to do that is to have cross sells on the…

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6 Customer Retention Tactics for your eCommerce Business

Courses, Mentors and Books have been telling you for years that Customer Retention is key and that getting repeat customers is MUCH cheaper then acquiring new ones. As a business owner it can be really stressfull as you see the costs of advertising growing everyday. You will have tried marketing funnels, s.e.o, content marketing, google adwords,…

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Ecommerce Tip – 4 Ways to Build up your email list

One of the easiest ways to lower your cover per conversion is to shift your focus to customer retention. If you are spending to much to acquire a sale Your marketing is costing a lot Your conversion rate isn’t that hot Then flooding the website with existing customers who have purchased from you and have…

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eCommerce Conversion Optimization – Be Authentic

This weeks eCommerce Conversion Optimization Tip is to be Authentic. What exactly does that mean? Time and time again I see eCommerce stores regurgitating the same old content of the brand website on their pages. This is all fair and well, they probably have a load of products to add… but think about this from…

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Ecommerce SEO Tip – Optimise for Image Search

Here is this weeks eCommerce SEO Tip – Optimise for Image Search. Your customers use different channels within the search engines to find products they are interested in. If you are selling physical products there will be a percentage of your customers searching Google Images for the items that they crave…. So how well does…

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Make your contact details easy to find – ECommerce Tip

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Oamaru Pharmacy Website Gets a Marketing Makeover

Oamaru Pharmacy just got a marketing makeover transforming them from a digital brochure to a marketing machine. THEN: For the last 8 years Oamaru Pharmacy had an old 90’s style website, it wasn’t mobile friendly, pages had to be added and coded up manually and it acted more like an online brochure than a marketing…

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Photo & Digital Ltd. Gets A Makeover – Christchurch Website Developement

THEN: 4 years ago Photo and digital ltd. knew they needed a website, they opted for the bare minimum, something basic… a 4 page website that told customers who they were, what they sold and how to contact them along with some links to their partner websites. While this is all good stuff! There were…

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Why we love stand up desks

I have been doing some reading (and watching) about stand up desks of late. Mainly because in the eCommerce industry its easy to be seated behind a desk for 8 hours + each day. Then if you add sitting at the dinner table, on the couch it can be a fairly sedentary life style. I…

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How to know if you are overpaying your adwords guy

How much money do you spend on adwords each month? How many sales, bookings or leads do you get through your website each month? The way you your adwords guy runs your adwords account makes all the difference between sales and … well sucking. If your budget gets chewed up earlier in the day, without making any…

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Is your eCommerce platform letting you down?

So you have an existing eCommerce website? It is a few years old old and sales have never really got to the level you dreamed of. Remember the days when you dreamed of replacing your retail store with an online one so you do not have to pay for a retail space, or maybe even to using drop…

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Test the Mobile Accessibility of your website

The future of your website and sales is dependent on your ability to stay up to date with the latest trends and be found online. Get With The Times In order to stay relevant you need to make sure your business is accessible via new technologies.  With three times as many mobile phones than home…

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Google Webmaster Tools Alerts For Spam, Hacking and Abuse

Google Webmaster tools  notifies you about  potential issues they have detected on your websites including: Spammy, poor quality or abused user generated content. Abused form pages such as comment spam (a rising problem) Any Indication that the webpage may have been hacked or defaced. Your current rankings The quality of your s.e.o efforts Your mobile…

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