Jargon Free Customised Online Marketing Services That Will Get You Traffic, Sales and Repeat Customers.
After some serious consideration I have decided to relocate the business to Auckland in Late January. I am looking for to helping new customers in Auckland drive traffic to their website and start getting results from their online marketing. I will still be available on my cell phone at 027 315 8672 during the relocation and will keep you posted as to my new premise. For now I am working out of a choffice (coffee office with my laptop)
Watch this space 
Mobile phone marketing is probably one of the most convenient ways to promote just about any product. It is also the latest craze that swept the marketing scene in this millennium. Have you ever thought that your mobile phone can be used for business other than its original intent, which is for personal use? Mobile phone use has truly evolved to have included business as part of the deal.
Mobile phone marketing is basically done using SMS or Short Messaging Services, which started in year 2000 when it became popular in Europe and some parts of Asia. The concept started when business owners started collecting phone numbers to send a mix of wanted and unwanted messages. It was seen to be a viable business vehicle to promote products and services because on the average sent messages can be received within four minutes.
Did you know that with the huge base of mobile phone users, you can easily save on marketing cost because you cover a bigger base with a much less capital needed? Who would want to pass up this opportunity?
Growing your business does not mean you only send promotions and announcements. In fact, you can use this technology to build a good relationship with your customers by sending tips, quotes and useful information as a sign of your gratitude. It is a great customer service tool because it is much faster to use.
Again, we cannot over stress the advantage in numbers that SMS marketing can reach. Within one minute you are reaching thousands if not millions of potential customers. By crafting your announcement in a very creative way, you can catch their attention enough to read your message and it is already a door step to their interest in your business.
Thanks to technology, customers no longer have to wait for months just to get the latest update about your company, products or services. Just by a click of keypads, in an instant, you can now inform your clients about the latest on-goings and information that you want to share with them.
Using SMS marketing does not only guarantee increased sales but it also promises exponential growth because of the wide reach and worldwide coverage.
If you haven’t thought yet of exploring this new dimension of online marketing, the reasons stated above may very well give you an indication on how much value this can add to your business
There is a good reason why someone has thought about inventing SMS marketing and a lot of businesses have already benefited from it. So what are you waiting for? It is time to start thinking about how your business marketing plan can include mobile phones.
Talk to me about creative ways to utilize SMS & smart phone technology in your business.
Today I have seen some really great examples of people utilizing facebook as a marketing tool.
It is snowing in Christchurch, so heavily that we had to shovel our driveway to get car out today (something I have never had to do). Once the wall of snow was shifted I was then faced with the issue of figuring out where I could go to get a coffee, as a lot of businesses were closed due to the snow.
This is were facebook came in.
Today was not the best day for my coffee machine to break… and needless to say, without my morning coffee I am not terribly productive.
I logged into facebook today and was pleased to see coffee culture doing a FABULOUS Job of updating its customers about their hours and which stores were open and which stores were closed.
Why is this important you ask?
Well within a few seconds of logging into facebook I found information that was relevant to me about a product I wanted. This meant I was able to avoid waisting my time walking to my local store, and came up with a solution, to drive to one of the stores that was open in Riccarton (good thing I own a 4WD and snow chains).
If I had not seen this post I probably would have assumed no stores were open and they would have lost a sale.
What if all your customers assumed you were not open and did not come in? How many sales have you lost?
By updating your facebook page you can ensure your business does not lose customers. It also means Less P!$$ed off customers driving to your store only to find you are shut then complaining to you next time they visit.
More customers at your open stores and more money coming in.
Tracking whats happening on your website?
While most business owners are savvy enough to have a website – very few know how to tell if their website is working.
The answer is simple: TRACKING!!! – If you have a website, you need to be tracking what is happening on it.
- Traffic
- Newsletter sign ups
- Contact us form submissions
- Lead generation or quote forms submissions
- Sales
- Shopping cart drop outs
Do you know how much traffic you are getting a month?
Where does your traffic come from? Do you know what percentage of traffic comes from search engines, direct visits, paid advertisments or newsletter?
How many people view your website from a mobile phone.
Knowing this information can help you review if your marketing budget is being well spent.
e.g.
A high number of search engine referrals means your search engine optimisation marketing is working.
A high number of direct visits means your print marketing and branding is working well as people are coming direct to your website.
NEWSLETTER SIGNUPS
One of the most powerful tools a website can have is an active list of interested people to email. By offering newsletter sign ups on your website you can build a list of targeted customers and start to build a rapport with them to keep them coming back again and again.
SALES
Got an Ecommerce Website? What is your websites conversion rate? What percentage of your websites traffic converts into sales.
e.g. If you are not converting your traffic into sales then you need to address the copy and structure of your website and its ability to sell.
CONTACT US/ QUOTE OR LEAD GENERATION FORMS
Tracking this information will help you review your unique selling proposition ability to persued peopleon your website to contact you, sign up or take the next step.
I RECOMMEND GOOGLE ANALYTICS AS A TRACKING TOOLS
Google Analytics is a great free tool which can be added to the code on your website to track everything that happens on your website
AND SO MUCH MORE.
The real power is when you combine Google Adwords, Google Analytics and Google Web Master tools to create a detailed picture of how your website is working on the web.
Call me now on 027 315 8672 and lets talk about how you can make your website your most profitable sales person.
Here is a great video I have just watched about your options when tracking a website. It covers the power of using the Google Trifecta to track your websites traffic, search engine presence and goals.
Google Webmaster tools to make sure your website is being searched and loaded in search engines.
Google Analytics to track traffic and what it is doing on your website
Google Conversion Optimiser to track changes and see if they positively or negatively effect your website and its money making ability.
If it is a little over your head and you do not “Speak Geek” like the people in the video, these are all tools I have been using for a few years, I can help you set up tracking and figure out how to make your website more profitable.
Happy Nerding!
Interested in learning more about Google Adwords and how you can use it to drive sales in your business? Let me teach you the Geek Technique for Google Adwords.
I will offer courses two adwords courses which will be between 4 and 10 people and be run after business hours in Sydenham, Christchurch for 2-4 hours depending on the topic.
Do you want to run your own Google Adwords campaigns but not sure how?
Then this course is for you.
Spending to much money on adwords and want to lower your cost per click? Want more return on investment from your adwords account? Got an adwords account thats been runing for a few months or years? Want to know how to tweak your adwords?
Call me now to talk about your training options and which course is right for you.
Lucy Ross Online Marketing Consultant – 03 741 1399
On request from a few clients and friends I have decided to offer group trainings for business owners and everyday people.
I see a need for business owners to learn more about online marketing so they can have more control over their campaigns and budgets. By learning more about online marketing you can learn how to track your marketing efforts so that you know if it is working, what the results are and if you are getting a good return on your investment.
Watch this video to learn more about this service and why it is right for you.
Searching from a mobile
How could a mobile friendly website help your ecommerce business?
Gone are the days of searching on your computer to find something, There are more people with cell phones then computers in New Zealand and Smart phones are only becoming more popular as time goes on.
People searching on their phones can search anywhere anytime, this means there are people out there looking to buy or use your goods and services like yours right now… The question is can they find you?
By having a mobile friendly web presence you are making sure highly targeted leads can find your business and either buy online from you or come on down to your local store.
I Went to riccarton mall to research phones narrowed it down to three phones.
I used the internet capabilities on my sisters smartphone to research my purchase by:
An within minutes I was standing their, creditcard in hand… ready to purchase a new phone.
A purchase that previously might have taken me a week to get around to researching and buying only took me a couple of minutes, and I was able to see that my best bet was to get one from one out of the four cell phone stores in the mall.
Talk to me about getting getting your business into Mobile Search.
As of today I have just moved into a new office at 355 Colombo St, Sydenham, Christchurch. You will find me on Level 1 in Office 3.
I am sharing an office with Mike from Acorn Insurance so you will notice the building has the Acorn logos on the door and I am just a few shops down from Under ground coffee Sydenham. Should have the phone line hooked up tomorrow so will put the number on the website when I get it.
I just stumbled across this great article about a – store owner and his percentage of web sales made through a mobile site. It also highlights some great questions that website owners and businesses may face when making the decision to go mobile. You can read the article on their website
