How Do I Get My Website Into Google?

The process of getting your website into google is called Search engine optimisation. Website Optimisation To get your website into Google you must optimise its keywords, content and code in a way that Google can read, whilst still making it make sense for people to read. Search Engine Submissions After this you will you also [...]…

How do I know what keywords people are using to find goods and services like mine?

You can either: a)      Guess keywords around your brand, niche and location OR b)      Employ a search engine optimisation consultant to conduct keyword research for your based on: your niche, target market, the products and services you sell and what your competitors are doing. By using a number of tools they will be able to [...]…

Is Your Website Secure?

Online shoppers are very concerned about the security when they are thinking of purchasing something online, especially if they have not purchased from you before. It is really important to over-communicate that your website uses SSL certificate and is highly secure. By letting the customer know how: You are going to keep their information secure [...]…

Always Put An Expiry Date On Online Coupon Promotions.

When sending out a digital coupon promotion out to customers and potential customers on the Internet you want to make sure it says exactly what you can and can not do. It is really important to always include expiration dates when sending out coupon codes to customers and affiliates. This means that people can not [...]…

Ecommerce Marketing Tip: What Does Your Review Say About You?

Do you use product reviews to try sell your products or services? If so what do you reviews say about you? Product reviews both good and bad can increase your conversion rate and help potencial customers learn everything they need to know before they buy. The power of a bad review - It is good [...]…

Online Marketing Tips: Add To Cart Button Blind?

Are your customers add to cart button blind? Make sure they can see your buttons and avoid using cart buttons that are the same color as your website theme. A contrasting color often converts better. For best results be sure to test and measure and make sure your site is always performing at it’s best. [...]…

5 Reasons your shopping carts are being abandoned

Got an ecommerce webstore? Can you tell if people are putting things in their shopping cart and then not buying? No – then this is something you should be tracking. Yes – Then you need to look at why they are leaving your site and not purchasing. Here is a great article on the 5 [...]…

Christchurch Earthquake: Using Your Website In A Natural Disaster!

Based out of Christchurch, My office has been doing some shimmy’ing and shaking in the last 3 months due to earthquakes and aftershocks. Fortunately my office is not damaged, if it was I could easily pack up my laptop and work from anywhere with internet access – but other businesses are not so lucky. Many [...]…

Google Adwords Tip: Use The Ad Preview Tool

Are You Using Google Adwords? Did you know what you are not allowed to “Create False Impressions” by searching for keywords you are advertising on? How Does It Work? The folks at Google Created a few rules to keep things fair when they created the adwords advertising platform. When you signed up for your account [...]…

How Do I Get Traffic To My Website?

“How Do I Get Traffic To My Website?“… This is the question that website owners all over the world ask after they have a website created. When it comes to website traffic you have a few different options… Direct Traffic: This is the traffic you get by sending visitors directly to your website. This would [...]…