Category Archives: News and Interesting Articles

How Do I Make My Website Different To My Competitors?

“Content Is King” This is a well known phrase on the internet nowadays but it is something people so often overlook on their website. When it comes to getting traffic to your website you need to think about making your copy unique. When Google serves up results to its users it has to choose what [...]…

Ecommerce For Facebook

I trust you all had a happy holidays! After a short road trip down South and catching up on a little light holiday reading I am back at work revived and refreshed. I have found some great new applications for social media sites to help you extend your reach on social media platforms. Did you [...]…

Mother’s Day Search Engine Optimisation VS Pay Per Click

Recently I had a meeting with an e-commerce client (I manage their Google Adwords) who sells gifts online and they asked me “Lucy why do you not have the Mother’s Day Campaign Running”.  I did not recall setting up a Mother’s Day Campaign So I logged into the account and saw the Mother’s Day campaign [...]…

E-tailing: The online shopping phenomenon

New Zealand E-Commerce receiving some great press. Interesting case study for aspiring e-tailers. Click below to see the video. E-tailing: The online shopping phenomenon…