Category Archives: Search Engine Optimisation

How Do I Make My Website Different To My Competitors?

“Content Is King” This is a well known phrase on the internet nowadays but it is something people so often overlook on their website. When it comes to getting traffic to your website you need to think about making your copy unique. When Google serves up results to its users it has to choose what [...]…

How Long Long Does Search Engine Optimisation Take

Results usually take between 3-6 months, this is because the search engines need time to spider your website and all the links pointing to your website (with billions of websites on the web this takes time). How Do I Make Sure I Stay In The Search Engines? Because Search Engine Optimisation takes time our SEO [...]…

How Important Is Online Marketing For Service Sellers In The New Zealand Market?

I was having a chat to someone this week who raised this important question “Is online marketing important for service sellers?” With 83% of New Zealander’s using the internet (World Internet Project) to check emails and bank, to stay in touch with loved ones and researching goods and services, you are missing our on advertising [...]…

Google SEO

It is becoming more common to use ‘Google ‘ when we want to research a product or to find out more information about goods and services before we buy. Google SEO During an investigation into keyword terms my  fellow New Zealanders use to find out more about search engine optimisation (A service I provide), I [...]…

CASE STUDY: ECOMMERCE MARKETING – RESULTS IN UNDER 1 MONTH

HOW LONG DOES IT TAKE TO RANK IN THE SEARCH ENGINES? Normally establishing search engine rankings can take 3 – 6 months. Search engine spiders need time to spider(weave) through your website and other websites that refer to it. With billions of websites on the world wide web this takes time but is well worth [...]…

Website Catalogue Optimisation and Linking

As I optimise one of my clients catalogues (an online pharmacy) I find myself looking at the linking structure and the positive effect it has had on rankings. When you are building an e-commerce website it is important to look at the navigation and linking as well as design, this is how visitors are going [...]…

New Website In The Search Engines In Less Than 7 Days

EcommerceMarketing.co.nz My Brand New Website I started my new website last week with a brand new domain name and template. Since then I have been writing copy about my services (fueled by coffee and excitement about the new website). Once the site was ready to been seen by the general public I decided to apply [...]…