Or worse yet, do you have no idea how to track if your content marketing efforts are making you money? Not sure how to content market meaningfully? Every month I talk to business owners who know they need to be using content marketing and are investing valuable staff time and resources on content marketing with no real strategy, direction, goals or understanding on how to use content to get increase sales, customer retention and revenue.
When you do content marketing wrong you end up:
- Confused and Struggling to come up with content each month
- Spending hours every month writing blogs, landing pages, status updates and never getting sales or even traffic to the website
- You marketing budget becomes an expense rather than an investment because it is not bringing in any or enough sales
- You get little to know traffic to your website
When you do your content marketing the right way you can:
- Super clear on the content you need to create to make more sales
- Turn on a tap of interested strangers and convert them into paying customers and keep them coming back for more.
- More free time as you are only focusing on marketing that works.
- Transform your marketing into an investment