Is Your Ecommerce Website Under Performing?

Under Performing Websites Cost You Money

Would You Like To Get Targeted Website Traffic And Turn It Into Sales?

STOP and ask yourself this key question…” What is holding your website back from making sales?”

A smart online marketer once told me “If you build it they will not necessarily come” which is more true than ever. This is a story I come across all to often:

“I had an e-commerce website designed and developed with all all the latest features and sexy graphics to showcase my product. The web developer puts the website LIVE on the web… AND THEN… Nothing!”

There are BILLIONS of websites on the internet so it is no longer enough to just put a website up and hope for the best.

Instead you need to look at your website from two perspectives:

Search Engines (Getting Traffic):

Make sure the website is structured in a way search engines can spider it.
Use targeted keywords in your website code and pages.
Make sure these keywords are the ones people are using to search in the search engines.
Telling the search engines you are here, you are relevant and worth listing.

Usability and Content (Turning Traffic Into Customers):

Once you get targeted traffic to your website you want to make sure you give those potential leads what they want:

Helpful information that will lead them to purchase your products.
A website that is easy to navigate.
A clear most wanted response – what you want them to do.

5 Biggest Barriers Preventing E-Commerce Website Owners From Making Sales.

No Traffic: Little to no people visiting the website.
No Sales/Inquiries/New Leads through the website.
All Form No Function: The Website is all design and does not function well toward reaching the most wanted response and people can not figure out how or if they should buy from you.
Vague, Irrelevant Copy: Websites are often all about the company not about how the company is going to help the customer.
No idea what is happening on their website: No way of tracking what is happening on the site.

*There is absolutely not point in having a website and using online marketing if you are not going to track results. (The best thing about ecommerce marketing is your ability to implement campaigns and track the results real time).

These could be some of the reasons your website is not succeeding online!

Is this you?

I can not find my website in the search engines.
My website is not getting a lot of traffic.
The traffic I am getting to my website is not converting or even registering interest.
People are visiting my website and leaving after a few seconds.
My website looks good but does not educate people about products.
People come in store and complain they can never find anything on the website.
People ring me agitated because they can not find the information they want from my website.
I have no analytics on my website to tell me if I am getting traffic or what that traffic is doing.

Don’t panic – if you identified with any of the above statements it means you are one step closer to finding a the solution… Online marketing!

This is where I come in:

“I provide Jargon free customised e-commerce services and consulting that get you traffic, sales and repeat customers.”

We work together to come up with an online marketing strategy that suits your business and budget.

Now you might be saying “I am not sure what kind of online marketing I need”. That is fine, I offer a range of services. We can work together to find a strategy and style of marketing to suit your business, budget, and abilities