Ecommerce Marketing and Mobile Search

Searching from a mobile

Searching from a mobile

How could a mobile friendly website help your ecommerce business?

Gone are the days of searching on your computer to find something, There are more people with cell phones then computers in New Zealand and Smart phones are only becoming more popular as time goes on.

People searching on their phones can search anywhere anytime, this means there are people out there looking to buy or use your goods and services like yours right now… The question is can they find you?

Mobile searchers could possibly be the most targeted leads of all.

By having a mobile friendly web presence you are making sure highly targeted leads can find your business and either buy online from you or come on down to your local store.

Lucy buys a new cell phone

I Went to riccarton mall to research phones narrowed it down to three phones.

I used the internet capabilities on my sisters smartphone to research my purchase by:

  • Go on a comparison website to compare phone specs and figure out which one was right for my needs.
  • Read reviews about the phones &
  • Look up prices to see where I could get the best deal was.

An within minutes I was standing their, creditcard in hand… ready to purchase a new phone.

A purchase that previously might have taken me a week to get around to researching and buying only took me a couple of minutes, and I was able to see that my best bet was to get one from one out of the four cell phone stores in the mall.

Now imagine if people could find your business when googling things on their mobile phone? How much is that worth to you?

Talk to me about getting getting your business into Mobile Search.

 

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"I provide Jargon free customised e-commerce services and consulting that get you traffic, sales and repeat customers." - Lucy Ross, Online Marketing Consultant

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