Search Engine Optimisation Services
Driving traffic to your website is one of the single most crucial things a business can do... and you do not just want any traffic, you want targeted traffic. That is people who are actively seeking out information about the products and services you sell.
The right place
At the right time
With the right message
The internet is the first point of call for your customers to research the products and services they need and make purchase decisions. They head to google on their smartphones, their tablets and their computers to look for solutions... And if you are not appearing in the search engines you are missing out of thousands of customers every year.
Search Engine Optimisation is all about getting the right people (your ideal customer), in the right place (when they are looking for you in search engines like google) at the right time (when they are actively searching for your goods and services).
Then once you have captured your ideal customer, your conversion optimised website does the selling for you 24 hours a day 7 days a week. Visualize this... Your ideal customer heads to Google, type in a product that you sell and presses search... 1 second later Google serves up your website, on the first page of its results which they click on. Now multiply that by 100 or even 1000.
How do your SEO services work?
We offer a number of search engine optimisation plans depending on your needs.
Website Success Audit
Is your website set up for success ? There is no point in spending money on a search engine optimization campaign if your website is not set up correctly. Trouble shoot potential issues and get recommendations to improve your rankings with a website S.E.O Website Success Audit
Before we start sending traffic to your website we need to make sure it is set up to sell. We do this by evaluating if your website is acting like a funnel (gliding customers through the purchase process) or like a leaky bucket (leaking customers off the site and over to your competition. ) Otherwise the money you are spending to bring traffic to your website will be wasted and gobble up all your profit margins
All under one roof
SEO is the 5th step in our eCommerce Profit Maximiser blueprint. After we analyse what is happening on your website, make sure you have a way to measure that your marketing is working, give you a clear plan for growing your sales and plugged up all the holes on your website to turn it into a slick sales funnel then its time to turn up the traffic.
Traffic and SEO
In order to grow traffic to your website you need to appear in the search engines for the most profitable keywords that will bring you not only traffic but profits. We do this by looking at your meta tags, linking, page speed, mobile friendliness, content along with keyword research and competitor analysis.
Frequently Asked Questions
What Is Search Engine Optimisation?
To put it simply, it is optimizing pages on your website to make sure the search engine spiders can find them.
Why do I need to use search engine optimisation on my website?
Well just like any offline business you need to market your location for people to find it. Just as you use business cards and print marketing offline - you should use search engine optimization and website marketing online.
What will happen if I do not optimise my website?
People often assume that when you build a website that it will automatically appear in Google, or that your web developer will optimise your website for you during the build, but not every web developer knows how. With billions of websites on the web from all around the world, simply having a website is not enough, you need to optimise your site to be visible online.
How Do your Search Engine Optimisation Services Work?
To get started sign up for a 10 minute website success audit this is a fast paced 10 minute audit where we find out about what things are like right now, what you have been doing, where you want to be, and what needs to change to help you grow your traffic, sales and profits
S.E.O v.s. Traditional Advertising Methods
Search engine optimisation is the process of getting your business front of people who are searching for your goods and services in your area using the internet. The right message in front of the right people at the right time! See how this compares to traditional advertising in terms of targeting and cost.
To put a half page advertisement in a local paper for 1 day costs around $5000. This is an advertisement in a paper that is read by thousands of people in your area, but is not highly targeted as they may not be looking for your dental services (and it becomes fish and chip wrap the next day)
Search Engine Optimisation is like putting an add in a newspaper where the only people reading it are already interested in your services.
To put a billboard up on Queen street in Auckland costs over $15,000 + Installation. This is a advertisement that thousands of people will drive or walk past, it is in the right area but is not highly targeted as the people looking at your sign may not be in need of a dentist at that time.
Search Engine Optimisation is like putting a billboard up on a street where the only people driving down the street are looking for your services.