Does this sound like you?
Tracking whats happening on your website?
- You have a website with your products and services listed on it.
- Your website is listed on your business cards, signage, logos and advertisements
- You have some directory listings so people can find your websites when they search online.
While most business owners are savvy enough to have a website – very few know how to tell if their website is working.
Have you ever asked “How do businesses know if their website is working?”
The answer is simple: TRACKING!!! – If you have a website, you need to be tracking what is happening on it.
What kind of things should you be tracking?
- Traffic
- Newsletter sign ups
- Contact us form submissions
- Lead generation or quote forms submissions
- Sales
- Shopping cart drop outs
TRAFFIC: Most websites will come with some sort of analytics tool to help you track traffic.
Do you know how much traffic you are getting a month?
Where does your traffic come from? Do you know what percentage of traffic comes from search engines, direct visits, paid advertisments or newsletter?
How many people view your website from a mobile phone.
Knowing this information can help you review if your marketing budget is being well spent.
e.g.
A high number of search engine referrals means your search engine optimisation marketing is working.
A high number of direct visits means your print marketing and branding is working well as people are coming direct to your website.
NEWSLETTER SIGNUPS
One of the most powerful tools a website can have is an active list of interested people to email. By offering newsletter sign ups on your website you can build a list of targeted customers and start to build a rapport with them to keep them coming back again and again.
SALES
Got an Ecommerce Website? What is your websites conversion rate? What percentage of your websites traffic converts into sales.
e.g. If you are not converting your traffic into sales then you need to address the copy and structure of your website and its ability to sell.
CONTACT US/ QUOTE OR LEAD GENERATION FORMS
- How many people contact you using your website contact form a month?
- Generating Leads? How many people fill in your quote form a month?
Tracking this information will help you review your unique selling proposition ability to persued peopleon your website to contact you, sign up or take the next step.
I RECOMMEND GOOGLE ANALYTICS AS A TRACKING TOOLS
Google Analytics is a great free tool which can be added to the code on your website to track everything that happens on your website
- Where traffic comes from – countries, browsers, devices, times, search engines, repeat or first time visitor
- What traffic does – pages visited, keywords, time spend on site, ecommerce conversions, completing goals
AND SO MUCH MORE.
The real power is when you combine Google Adwords, Google Analytics and Google Web Master tools to create a detailed picture of how your website is working on the web.
Want to get a better picture of how your website is working?
I offer hourly consulting to help you set up tracking on your website so you can find out:
- What is working.
- What is not working and trouble shoot the cause.
- Make an action plan to get your website converting.
Call me now on 027 315 8672 and lets talk about how you can make your website your most profitable sales person.
"I provide Jargon free customised e-commerce services and consulting that get you traffic, sales and repeat customers." - Lucy Ross, Online Marketing Consultant
