Every website should have an analytics package of some sort (Which measures how much traffic you are getting and what keywords are bringing traffic to your website) Google Analytics is a free web analytics tool that provides PRICELESS information about what visitors are doing on your website.
Use Analytics To see:
- What keywords used to get to your website
- What pages they are visiting
- Where your visitors come from (direct, search engines, ad campaigns, email campaigns).
How Do I Know If It Is Working?
You can use google analytics to see the amount of traffic you are getting from the search engines. A search engine optimisation campaign should increase the number of visitors using keywords related to your niche/business that visit your website.
"I provide Jargon free customised e-commerce services and consulting that get you traffic, sales and repeat customers." - Lucy Ross, Online Marketing Consultant
