Here is a great video I have just watched about your options when tracking a website. It covers the power of using the Google Trifecta to track your websites traffic, search engine presence and goals.
- Google Webmaster Tools
- Google Analtytics
- Google Conversion Optimiser
The basic idea is that you use:
Google Webmaster tools to make sure your website is being searched and loaded in search engines.
Google Analytics to track traffic and what it is doing on your website
Google Conversion Optimiser to track changes and see if they positively or negatively effect your website and its money making ability.
If it is a little over your head and you do not “Speak Geek” like the people in the video, these are all tools I have been using for a few years, I can help you set up tracking and figure out how to make your website more profitable.
Happy Nerding!
"I provide Jargon free customised e-commerce services and consulting that get you traffic, sales and repeat customers." - Lucy Ross, Online Marketing Consultant
