This requires:
- Conducting keyword research to see what keywords people are using online to find goods and services like yours.
- Conducting competitor/industry analysis to see what keywords the competition is using.
- Making sure the website is structured in a way that search engines will like and will find easy to index.
- Editing the code using your keywords
- Optimising the copy using your keywords
- Make sure the website is structured properly for s.e.o
You may be able optimise the your own website or alternatively you could pay for a search engine optimisation services. (I have been optimizing websites for 7 years and worked on over 50 websites during my career with every website ranking in google for relevant keywords).
"I provide Jargon free customised e-commerce services and consulting that get you traffic, sales and repeat customers." - Lucy Ross, Online Marketing Consultant
