Selling Products or Services Online
I was having a chat to someone this week who raised this important question “Is online marketing important for service sellers?”
With 83% of New Zealander’s using the internet (World Internet Project) to check emails and bank, to stay in touch with loved ones and researching goods and services, you are missing our on advertising to a large chunk of the kiwi population if you do not have a website and market it.
My answer to this question: Yes it is just as important for service sellers to use online marketing as it is to a ecommerce website. But they level of online marketing and search engine optimisation you undertake may be slightly different.
“What are the key differences between services sellers website and e-commerce websites in terms of online marketing”
Service Sellers
Service sellers will try and rank around there brand, the type of business they run (niche), the location they are in and the services they offer:
- Service Sellers may use regionally based keywords, brand names, niche related keywords. e.g. plumber christchurch, jim’s plumbing service, blocked toilet christchurch, jim’s plumbing bathroom
- Service Sellers track the results of there online campaign by leads coming into the business through phone calls, web forms, vouchers redeemed in store.
Ecommerce/Product Sellers
Ecommerce/Product Sellers will try and rank for there products names and brands, types of niche the products are in and around the shops brand:
- Ecommerce sellers may use regionally based keywords, product brand name, business brand name and niche related keywords. They will usually have there product catalogue optimised for 100s to 1000s of products. E.g. snowboarding goggles, goggles new zealand, ski goggles, axus tinted snowboard goggles, vented snowboard goggles, snowboarding protective goggles, pink stripped snowboard goggles.
- Ecommerce sellers track results by viewing online sales (and phone sales).
Choose the right online marketing strategy for your business.
Talk to me about setting up Search Engine Optimization and Online Marketing for your business today. Lucy Ross 027 315 8672
"I provide Jargon free customised e-commerce services and consulting that get you traffic, sales and repeat customers." - Lucy Ross, Online Marketing Consultant
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