As I optimise one of my clients catalogues (an online pharmacy) I find myself looking at the linking structure and the positive effect it has had on rankings.
When you are building an e-commerce website it is important to look at the navigation and linking as well as design, this is how visitors are going to get around your website.
Handy Hint: Think about internal linking as well as external linking on your website as both are important elements of website success.
"I provide Jargon free customised e-commerce services and consulting that get you traffic, sales and repeat customers." - Lucy Ross, Online Marketing Consultant
