Is your Google AdWords marketing feeling more like an expense than an investment? A poorly managed (or unmanaged) Adwords account can often cost more money than it makes you.
Let’s face it… There is a lot going on in the Google Adwords interface and if you are not sure what your doing at the end of the month you can be left with one hell of a credit card bill.
One big mistake I see business owners make is setting up AdWords, then leaving it to run without making any changes, tweaks or turning off expensive keywords. This can result in you spending hundreds or even thousands of dollars on traffic that never turns into a paying customer.
How do I know if Adwords Management is right for my business?
If you are looking for a helping hand with your Google Adwords account from a business that is Certified by Google Adwords then our AdWords management services are the perfect solution. Let us help you target new leads and turn them into paying customers using the powers of AdWords and online marketing and free up staff time to work in your business.
Our aim is for you to spend the lowest possible amount to get the most sales. Our services usually end up being free because of the savings you make on a poor performing account.
Avoid the cowboys
When push comes to shove anyone can pay for traffic and get visitors to their website for any keyword imaginable. The tricky part is getting the right kind of traffic, as a cost effective price and turning those visitors into a paying customer so you know if you put a dollar into adwords you get $10 back out.
Does this sound like you?
- I want to increase my click through rate.
- I want to know which keywords are working and aren’t working.
- I want to reduce the amount I pay per click.
- I want to add new products or services to my campaign.
- I want to upgrade to Google enhanced campaigns but I don’t know how.
- I want to test some new advertisements but I don’t know what to put in them.
- What is happening to the visitors who click on Adwords when they get to my site.
- How can I get more sales? How can I get more customers?
- How do I optimise my landing pages?
- I want google shopping or remarketing set up.
- I want to switch my television advertising budget to online.
We offer the following AdWords management services
Set it up for me
Adwords Account / Campaign Creation
Let us create a Pay Per Click Advertising campaign for you using keywords and targeted ads related to your business. We will also set up tracking to ensure you can measure the results of this marketing using google analytics to ensure most wanted response.
Manage it for me
Google adwords management and consulting.
If you already have an account we can tweak your keywords and ads and landing pages to increase the conversion rate and lower the cost per conversion. If you want to enable new functionality or test and measure the effects of your marketing we can do all that for you too.
Adwords management services can include:
- Adwords Campaign setup.
- Testing and measuring and optimising for performance.
- Landing page creation and split testing.
- Testing different extensions to improve performance.
- Keyword research and development
- Bid Adjustments.
- Remarketing Funnels setup and management.
- Google Shopping Setup & Management.
- Measuring results
- Improving your conversion rate
- Lowering your cost per conversion.
- Implementing future functionality as AdWords turns on new technology.
Frequently Asked Adwords Questions
Why do I need Adwords Management?
As a business owner or marketing manager, you only have so many hours in the day. It is important to focus on the things you are good at and know when to outsource things that you do not know how to do.
How does Adwords management process work?
The first thing we need to do is an adwords audit to see what is happening with your adwords account and set up the necessary tracking so you can see if your marketing budget is bringing your customers. This is generally 4 – 8 hours depending on the complexity of your campaign. From there we set up a strategy and maintenance schedule to suit your budget to ensure your adwords campaigns are running efficiently.
What is an Adwords audit?
- We together as part of your marketing department to establish your goals.
- We ensure there is adequate tracking and reporting in place so you can make educated marketing decisions (If this is not in place we document how to set this up).
- We create a Strategy/ Project break down of the work to be done.
- We create a management package to fit with the Project Strategy.
What is a management package?
Once we perform the AdWords audit and establish some goals, budgets and build a strategy we will have a clearer idea how much management time will be needed. The Management package is based on the hours per month spent tweaking, updating and monitoring your campaigns.
How will this help me make more money?
- Cutting out poorly performing keywords so you do not waste money on them.
- Focus on the relevant keywords so we can get the right kind of people on your website.
- Track which keywords and advertisements make you sales.
- Free you up to focus on the things you do well in your business.
How are we different to other agencies?
- Conversion Focused – We focus on the keywords, landing pages and ads that will make you money and track results
- Ditch Bad Keywords – Cut out poor performing keywords that cost you money.
- Reach people on the go – The way people search has changed make sure you are targeting smart phones and tablets.
- Targeting – Target the right people, at the right time with the right message.
How much does it cost?
We have adwords management packages from $400 a month up to $5000 per month. It really depends on your goals and how fast you want to reach them
I have worked with Lucy for a couple of years. Since then hits on my website have increased and this has resulted in orders. Lucy is very pleasant to deal with and is quick at coming up with a solution if I ever have any concerns. She keeps herself updated with the latest trends and is always willing to pass on any tips that will improve my business.
To whom it may concern I have been utilising Lucy’s services for the last couple months and I have to say its been a real pleasure. Not only has she improved my rankings on search and Adwords she as helped out with a lot of the major improvements on my site. As a small business, I have found it very hard to get independent advice on my site without a developer being involved so if your are looking for good advice & Professional service contact to Lucy. Please feel free to contact me anytime for a reference.
I now have a clearer understanding of what we’re doing but more importantly why – thanks.
Why should I choose you?
- Save more than you spend – When we work with clients on optimising their AdWords campaign we usually save them the money our services cost from their AdWords spend in the first few months.
- Google Adwords Certified Partners – We are part of the Google Engage program and Google Adwords Certified Partners.
- Help from google – We work with people at Google on new accounts set-ups for the best possible result.
- We use AdWords everyday – We love AdWords are in the interface everyday so we know what to test and measure.
- Free up your time – We spend hours reading up on the latest in search engines news and apply knowledge to your website so you don’t have to.
- Up to date knowledge – We attend quarterly training at Google so we stay on top of technology changes
- Track it’s working – We can track what is happening in your account to find out if your marketing efforts are giving you a favourable return on investment.
- Traffic that Converts, Not just clicks.
This is the first thing we do with any new customers for their peace of mind so they know that is they put $1 into adwords they are getting $10 out. When you get this wrong you end up chewing through you adwords budget and have no idea where you are losing leads. When you get this right you have valuable data that lets you drive business growth
Because your not an analytics expert and adwords and analytics reporting can be confusing we analyse your data to find out where you are leaving money on the table and losing customers..
Optimise & Tweak
This is where we plug up the holes in your website so you can convert more of your website traffic into paying customers and get more return on investment from the money you invest in adwords marketing. This is the part that transforms your marketing from an expense into an investment.
Once your website is set like a cash machine we turn up the traffic and grow your sales and profits.
Lets organise a time to talk about your adwords, your business and your goals.
When you outsource your marketing to us we take care of your google adwords, your analytics and conversion rate optimization and free you up to focus on the things you do best. We work towards your business goals and focus on sales and profit… not just clicks.
Get a plan. Get a team. Get Return on investment from your adwords marketing.
It all starts with strategy sessions to understand your business and goals before we start work to make sure we are a good fit.
Because we don’t know each other yet, and you probably have questions. We have designed a quick 9-minute chat, so we can get to know you better, answer your questions and help you get clear on exactly what needs to change to grow your business.Organise a quick chat
100% Money Back Guarantee
Try out services risk free, If we do not bring in any new leads in for you we will give you your money back.