“Why Use A Blog?”

1. It helps build a relationship with customers.
2. Encourage repeat purchases
3. Reduce risk to first time buyers (they can see that you are real and the expert)
4. Low cost way to market to your customers (no paper or postage costs)
5. You can track how many people visit your blog.
6. Drives traffic to your website
7. Improves back links and relevance in the search engines

“What do I write in my blog?”

Use your blog to build a rapport with customers and educate them about your products and niche.

While you can offer links to your products is it best not hard sell, instead use the blog to educate the customers about topics that relate to your products so when it comes time to buy they come to you… the expert.

“What does that mean?”

Lets say you sell wedding place settings, rather then writing a blog on every type of wedding place setting products you have, you would write a blog on “9 Wedding Place Setting Mistakes That Could Ruin Your Big Day”.

You should use this blog to educate your customer on potential problems that could come up so they can see that you know your stuff, you are the expert and your can offer a solution to make sure this does not happen to them.

Do you know that what means? When it is time to buy they will come to you.

By all means link to a few relevant product categories but do not hard sell in the blog.

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