On request from a few clients and friends I have decided to offer group trainings for business owners and everyday people.

I see a need for business owners to learn more about online marketing so they can have more control over their campaigns and budgets. By learning more about online marketing you can learn how to track your marketing efforts so that you know if it is working, what the results are and if you are getting a good return on your investment.

Watch this video to learn more about this service and why it is right for you.

Learn more about Online Marketing Lessons in Christchurch

Every website should have an analytics package of some sort (Which measures how much traffic you are getting and what keywords are bringing traffic to your website) Google Analytics is a free web analytics tool that provides PRICELESS information about what visitors are doing on your website.

Use Analytics To see:

• What keywords used to get to your website
• What pages they are visiting
• Where your visitors come from (direct, search engines, ad campaigns, email campaigns).

How Do I Know If It Is Working?

You can use google analytics to see the amount of traffic you are getting from the search engines. A search engine optimisation campaign should increase the number of visitors using keywords related to your niche/business that visit your website.