Mobile phone marketing is probably one of the most convenient ways to promote just about any product. It is also the latest craze that swept the marketing scene in this millennium. Have you ever thought that your mobile phone can be used for business other than its original intent, which is for personal use? Mobile phone use has truly evolved to have included business as part of the deal.

 Understanding Mobile Phone Marketing

Mobile phone marketing is basically done using SMS or Short Messaging Services, which started in year 2000 when it became popular in Europe and some parts of Asia. The concept started when business owners started collecting phone numbers to send a mix of wanted and unwanted messages. It was seen to be a viable business vehicle to promote products and services because on the average sent messages can be received within four minutes.

Reasons to Use Mobile Phone Marketing

Wise Investment

Did you know that with the huge base of mobile phone users, you can easily save on marketing cost because you cover a bigger base with a much less capital needed? Who would want to pass up this opportunity?

Build Friendship with your Customers

Growing your business does not mean you only send promotions and announcements. In fact, you can use this technology to build a good relationship with your customers by sending tips, quotes and useful information as a sign of your gratitude. It is a great customer service tool because it is much faster to use.

Effective Promotional Tool for your Business

Again, we cannot over stress the advantage in numbers that SMS marketing can reach. Within one minute you are reaching thousands if not millions of potential customers. By crafting your announcement in a very creative way, you can catch their attention enough to read your message and it is already a door step to their interest in your business.

Fast and Efficient Update Channel

Thanks to technology, customers no longer have to wait for months just to get the latest update about your company, products or services. Just by a click of keypads, in an instant, you can now inform your clients about the latest on-goings and information that you want to share with them.

Increase Sales and Income Potential

Using SMS marketing does not only guarantee increased sales but it also promises exponential growth because of the wide reach and worldwide coverage.

What type of mobile marketing is right for you? SMS? Mobile Sites?

If you haven’t thought yet of exploring this new dimension of online marketing, the reasons stated above may very well give you an indication on how much value this can add to your business

There is a good reason why someone has thought about inventing SMS marketing and a lot of businesses have already benefited from it. So what are you waiting for? It is time to start thinking about how your business marketing plan can include mobile phones.

Talk to me about creative ways to utilize SMS & smart phone technology in your business.

Searching from a mobile

How could a mobile friendly website help your ecommerce business?

Gone are the days of searching on your computer to find something, There are more people with cell phones then computers in New Zealand and Smart phones are only becoming more popular as time goes on.

People searching on their phones can search anywhere anytime, this means there are people out there looking to buy or use your goods and services like yours right now… The question is can they find you?

Mobile searchers could possibly be the most targeted leads of all.

By having a mobile friendly web presence you are making sure highly targeted leads can find your business and either buy online from you or come on down to your local store.

Lucy buys a new cell phone

I Went to riccarton mall to research phones narrowed it down to three phones.

I used the internet capabilities on my sisters smartphone to research my purchase by:

• Go on a comparison website to compare phone specs and figure out which one was right for my needs.
• Read reviews about the phones &
• Look up prices to see where I could get the best deal was.

An within minutes I was standing their, creditcard in hand… ready to purchase a new phone.

A purchase that previously might have taken me a week to get around to researching and buying only took me a couple of minutes, and I was able to see that my best bet was to get one from one out of the four cell phone stores in the mall.

Now imagine if people could find your business when googling things on their mobile phone? How much is that worth to you?

Talk to me about getting getting your business into Mobile Search.

Picture yourself out of town on business…

You just finished a late business meeting and are STARVING but you are not sure where the best place is to grab a bite. You feel like Thai food and you do not want to go to far from your hotel.

You go to your mobile phone, access the internet,  go to Google, type in Thai restaurant and your location…

A number of review websites, maps and business websites come up along with some Google Adwords advertisements from local thai takeaways. Within seconds you can make an informed decision about where to dine and even find a map of how to get there.

Finding Information with your mobile phone.

It is amazing the speed at which we can find information online. Now with mobile internet more affordable than ever and becoming standard in most mobile phones a business can capitalize on this form of search to get new customers.

I hear you asking yourself the following question:

“What steps do you need to take for people to find you online through their phone?”

Here are the Four steps to Mobile Marketing Success:

If you would like to learn more about marketing using mobiles then give me a call today.

The future of your website and sales is dependent on your ability to stay up to date with the latest trends and be found online.

Get With The Times

In order to stay relevant you need to make sure your business is accessible via new technologies.  With three times as many mobile phones than home PC’s, it is easy to see why International businesses are making a move towards mobile accessible websites.

New Zealand Mobile Marketing

Internet access via mobile in New Zealand is now cheaper than ever. The days of waiting until you get home to use your home PC are slowly being superseded. What ever you are searching for can be accessed real time from your mobile phone real time.

Over the next five years there will be a huge shift in the way people look for goods, services and information online. This is why it is important to plan for these technologies now and make sure your website is accessible to anyone searching via mobile phone for products and services like yours.

Mobile Marketing Options

Talk to me about your options for making your website mobile friendly today. Lucy Ross 027 315 8672