Yesterday I asked myself  “How do my search engine optimisation services stack up?”

What better industry to show my ability to perform search engine optimisation than by demonstrating how my own website ranks in relation to other search engine optimisation and online marketing agencies.

Here is a quick video I put together on how my site performs against other search engine optimisation companies.

This requires:

• Conducting keyword research to see what keywords people are using online to find goods and services like yours.
• Conducting competitor/industry analysis to see what keywords the competition is using.
• Making sure the website is structured in a way that search engines will like and will find easy to index.
• Editing the code using your keywords
• Optimising the copy using your keywords
• Make sure the website is structured properly for s.e.o

You may be able optimise the your own website or alternatively you could pay for a search engine optimisation services.  (I have been optimizing websites for 7 years and worked on over 50 websites during my career with every website ranking in google for relevant keywords).

Selling Products or Services Online

I was having a chat to someone this week who raised this important question “Is online marketing important for service sellers?”

With 83% of New Zealander’s using the internet (World Internet Project) to check emails and bank, to stay in touch with loved ones and researching goods and services, you are missing our on advertising to a large chunk of the kiwi population if you do not have a website and market it.

My answer to this question: Yes it is just as important for service sellers to use online marketing as it is to a ecommerce website. But they level of online marketing and search engine optimisation you undertake may be slightly different.

“What are the key differences between services sellers website and e-commerce websites in terms of online marketing”

Service Sellers

Service sellers will try and rank around there brand, the type of business they run (niche), the location they are in and the services they offer:

• Service Sellers may use regionally based keywords, brand names, niche related keywords. e.g. plumber christchurch, jim’s plumbing service, blocked toilet christchurch, jim’s plumbing bathroom
• Service Sellers track the results of there online campaign by leads coming into the business through phone calls, web forms, vouchers redeemed in store.

Ecommerce/Product Sellers

Ecommerce/Product Sellers will try and rank for there products names and brands, types of niche the products are in and around the shops brand:

• Ecommerce sellers may use regionally based keywords, product brand name, business brand name and niche related keywords. They will usually have there product catalogue optimised for 100s to 1000s of products. E.g. snowboarding goggles, goggles new zealand, ski goggles, axus tinted snowboard goggles, vented snowboard goggles, snowboarding protective goggles, pink stripped snowboard goggles.

• Ecommerce sellers track results by viewing online sales (and phone sales).

Choose the right online marketing strategy for your business.

Talk to me about setting up Search Engine Optimization and Online Marketing for your business today. Lucy Ross 027 315 8672

HOW LONG DOES IT TAKE TO RANK IN THE SEARCH ENGINES?

Normally establishing search engine rankings can take 3 – 6 months. Search engine spiders need time to spider(weave) through your website and other websites that refer to it. With billions of websites on the world wide web this takes time but is well worth the wait.

CASE STUDY: ECOMMERCE MARKETING – RESULTS IN UNDER 1 MONTH

I am using my personal website www.ecommercemarketing.co.nz to highlight the importance of the right website setup + search engine optimisation techniques when putting up a website and the impact this can have on your websites rankings in a short time frame.

PAGES FROM NEW ZEALAND RESULTS

Within TWO WEEKS  of having my website up/active I had reached Position 1 of Google.co.nz (pages from NZ) for my main keyword “ecommerce marketing”

PAGES FROM THE WEB RESULTS

I also had a look at Google.co.nz (the Web Results) and I appear on page 3 in position 32… which has come up considerably. I could not find myself the first time I looked and the website has only been live for just over TWO weeks.

Talk to me about search engine optimisation services today 027 315 8672