Every website should have an analytics package of some sort (Which measures how much traffic you are getting and what keywords are bringing traffic to your website) Google Analytics is a free web analytics tool that provides PRICELESS information about what visitors are doing on your website.

Use Analytics To see:

• What keywords used to get to your website
• What pages they are visiting
• Where your visitors come from (direct, search engines, ad campaigns, email campaigns).

How Do I Know If It Is Working?

You can use google analytics to see the amount of traffic you are getting from the search engines. A search engine optimisation campaign should increase the number of visitors using keywords related to your niche/business that visit your website.

The process of getting your website into google is called Search engine optimisation.

Website Optimisation

To get your website into Google you must optimise its keywords, content and code in a way that Google can read, whilst still making it make sense for people to read.

Search Engine Submissions

After this you will you also need to consider which google search engine you would like to rank in e.g. google.com, google.co.uk, google.co.nz, google.com.au.  Then you can submit your website to the appropriate search engines.

Tracking Results

I recommend using an analytics program (like google analytics) to track the results of your search engine campaign. You can use it to see how much traffic you are getting from teh search engines.

For Search Engine Optimisation Services to get you into the search engines call Lucy 027 315 8672

You can either:

a)      Guess keywords around your brand, niche and location

OR

b)      Employ a search engine optimisation consultant to conduct keyword research for your based on: your niche, target market, the products and services you sell and what your competitors are doing. By using a number of tools they will be able to come up with/create the most suitable keywords to bring targeted traffic to your website.

Call Me Today To Talk Keyword Research and SEO Services 027 315 8672

Results usually take between 3-6 months, this is because the search engines need time to spider your website and all the links pointing to your website (with billions of websites on the web this takes time).

How Do I Make Sure I Stay In The Search Engines?

Because Search Engine Optimisation takes time our SEO packages include a monthly maintenance fee so we can continue to promote your website in the search engines and improve your rankings.

As I optimise one of my clients catalogues (an online pharmacy) I find myself looking at the linking structure and the positive effect it has had on rankings.

When you are building an e-commerce website it is important to look at the navigation and linking as well as design, this is how visitors are going to get around your website.

Handy Hint: Think about internal linking as well as external linking on your website as both are important elements of website success.

EcommerceMarketing.co.nz My Brand New Website

I started my new website last week with a brand new domain name and template. Since then I have been writing copy about my services (fueled by coffee and excitement about the new website). Once the site was ready to been seen by the general public I decided to apply some search engine optimisation so that people could find it in the search engines.

Search Engine Optimisation For Ecommerce Marketing

I have spent the last few days doing some submissions, back link building and tweaks to my code for search engine optimisation and today I discovered some AMAZING results….

I went to google.co.nz (pages from new zealand) and typed in ecommerce marketing AND guess what I saw….There I was sitting proudly in position 8/10 on page 1 of Google’s Search Results for New Zealand.

Not bad for a weeks work

It will be interesting to see how my rankings improve over time once I have a chance to apply my search engine optimisation services to the website.

If you want to get into the search engines give me a call 027 315 8672