google seo

It is becoming more common to use ‘Google ‘ when we want to research a product or to find out more information about goods and services before we buy.

Google SEO

During an investigation into keyword terms my  fellow New Zealanders use to find out more about search engine optimisation (A service I provide), I came across this search term:

“Google SEO”

Google SEO is a common search term people use when they are looking for further information (or services) on how to optimise their website so that is ranks in Google search results.

This term raises a number of questions:

“How do I get my website into Google?”

1. To get your website into Google you must optimise its keywords, content and code in a way that Google can read, whilst still making it make sense for people to read.
2. You also need to consider which google search engine you would like to rank in e.g. google.com, google.co.uk, google.co.nz, google.com.au.  Then you can submit your website to the appropriate search engines.

“How do I optimise my website to appear in the search engines?”

This requires:

• Conducting keyword research to see what keywords people are using online to find goods and services like yours.
• Conducting competitor/industry analysis to see what keywords the competition is using.
• Making sure the website is structured in a way that search engines will like and will find easy to index.
• Editing the code using your keywords
• Optimising the copy using your keywords
• Make sure the website is structured properly for s.e.o

You may be able optimise the your own website or alternatively you could pay for a search engine optimisation services.  (I have been optimizing websites for 7 years and worked on over 50 websites during my career with every website ranking in google for relevant keywords).

“How do I know what keywords people are using to find goods and services like mine?

You can either:

a)      guess

OR

b)      Employ a search engine optimisation consultant to conduct keyword research for your based on: your niche, target market, the products and services you sell and what your competitors are doing. By using a number of tools they will be able to come up with/create the most suitable keywords to bring targeted traffic to your website.

“How do I track my search engine optimization campaign to see if it is working?

Every website should have an analytics package of some sort (Which measures how much traffic you are getting and what keywords are bringing traffic to your website) Google Analytics is a free web analytics tool that provides PRICELESS information about what visitors are doing on your website.

Use Analytics To see:

• What keywords used to get to your website
• What pages they are visiting
• Where your visitors come from (direct, search engines, ad campaigns, email campaigns).

“How Long Does Search Engine Optimisation Take?”

Results usually take between 3-6 months, this is because the search engines need time to spider your website and all the links pointing to your website (with billions of websites on the web this takes time).

It is for this reason our Search Engine Optimisation packages include a monthly maintenance fee so we can continue to promote your website in the search engines and improve your rankings.

“What do I do after my Google SEO is set up?”

• Check traffic and rankings to measure your success.
• Test & Measure– evaluate rankings and traffic results and adjust the campaign for the best result.
• Review Regularly

“I have a 100% Success rate for getting websites in the top pages of Google for keywords related to their? business niche. By using quality content and white hat Search Engine Optimisation strategies”

“How Much Do Google SEO Services Cost?”

Prices vary, this is because every business has different requirements, from the amount of keywords they wish to rank for to the degree of difficulty in a competitive market.

The best way to find out how much it will cost is to give me a call 027 315 8672(for a free quote).

The final cost includes a set up fee which is based on the number keywords we optimise the site for and a management fee based on the degree of difficulty and number of keywords in your niche.