“What Is Blog Marketing?”

This is just the way in which you use your blog to market your business. It is basically a plan for your correspondence, who will be writing/publishing posts, what kind of content your blog will have and who will manage it.

Blog Marketing Tips:

• It is best to sit down and plan your blog posts for the year (or even the next few months)  so that you know what you are going to post.
• Keep possible topics you come across in a “teaser” folder on your desktop so when it comes time to write  blog post you have something to write about.
• Pre-write your blog posts and schedule them into your calendar so you can drip feed them onto your blog.
• Encourage people to post comments or ask people to comment on your blog and get the ball rolling.
• Blog about your staff so that people can see your business is real, it exists and you are not going to rip them off.
• Make it fun! Inject some personality into your blog, add photos, video and other media that is relevant to your customers and niche.
• Tell people about your blog, tell them in store, in promotional emails, on print marketing material.
• Give them the option to subscribe to your blog or bookmark it so they can keep coming back.