Is Your Traffic Growing?
“How Do I Get Traffic To My Website?“… This is the question that website owners all over the world ask after they have a website created.
When it comes to website traffic you have a few different options…
Direct Traffic:
This is the traffic you get by sending visitors directly to your website. This would be done by adding your website URL to business cards, flyers, television advertisements, radio advertisements, brochures and local business listings. This traffic is very targeted.
Referrals From Other Sites:
You get referrals from other websites by getting them to put a link to your website from there website. This could be done by:
- Optimised Press Releases: We offer a service to distribute your press releases online, these press releases link back to your website and are published on top search engine news websites and also industry related website. These are also beneficial for search engine rankings and google PR.
- Back linking: This is the process of asking other related websites to link to your website. This can also be done in a number of ways e.g. link exchange programs of by leaving comments on blogs (this is not something I recommend as it is grey/black hat and could be seen as SPAM – most blogs also put code on there blogs to tell search engines not to follow the links in comments.)
- Article marketing: This is something which has been around since I first started in online marketing 7 years ago and I do not recommend it. There are hundreds of article websites out there providing free content for people to put on there websites if they link back to the author… this raises the issue of duplicate content. Google does not want to see exactly the same articles on sites and has been known to blacklist pages or whole sites using duplicate content.
Paid Traffic:
- Banner Ads – This is where you pay to place a banner on a website/s.
- Pay Per Click Advertising: One major example of this is Google Adwords where you pay a fee for every person who clicks on your advertisement (You will notice these advertisements down the right side of Google search engine). You bid on certain keywords. Have a relevant advertisement show for those keywords. You pay for every person that clicks on your advertisement which takes them to a landing page (of your choice) on your website.
The Most Important Traffic Source Of All:
Search Engine Traffic:
Your business needs to to rank in the search engines when someone types in your business name or keyword related to your products/services/niche.
People are online 24 hours a day 7 days a week so it is important to rank in the search engines so people can find your business, click on your listing and visit your websites to find out more.
“How do I get into the search engines you ask?”
You need search engine optimisation…
"I provide Jargon free customised e-commerce services and consulting that get you traffic, sales and repeat customers." - Lucy Ross, Online Marketing Consultant
