With over 60% of searches happening on smartphones having a mobile friendly is crucial to appear in front of potential customers when they are looking for you.

Do you want to see how your website looks on smartphone v.s. a desktop?

Here is a video tutorial I put together on seeing how your website performs on each device.

https://developers.google.com/speed/pagespeed/insights/?url= gives you suggestions on things you need to fix to become more user-friendly and give a great user experience (that helps you use your website to turn traffic into customers).

EXAMPLE – Here is an example of a crappy old website I started building in 2004 that was not mobile friendly glutenfreekiwi.com over the years it started to lose traffic due to its non-mobile friendly status (but with 2000 pages on the site it was going to be a huge mission to migrate it onto a new platform so I left it until last week) 43% of its traffic comes from mobile phones – and 83% of those people leave because it’s not mobile friendly.

Non-Mobile Friendly website (left) Easy to navigate with thumbs and fingers responsive website (right)

I am in the process of moving this website over WordPress www.glutenfreekiwi.co.nz on a responsive template (as there are 2000 pages this is a work in progress). But it is the perfect example of a site suffering from not being mobile friendly. The new website (which is still being built is easy to scroll with thumbs and fingers and loads fast so I anticipate that mobile traffic will increase once the transition is complete. I will be sure to do a case study once the transition is complete.

So exactly how many people search on smartphones tablets and desktop computers?

You can look this up in Google Analytics under devices to get a feel for which sized and types of devices potential customers and customers use to look at your website

How to check your mobile load times

See how fast your website loads up for your customers on their smartphones and desktops. (If its taking longer than 3 seconds there is a chance they are getting frustrated and leaving the site and heading to your competition. So this is good to keep an eye on. Especially if you are having a new website developed.

How to see how much of your traffic is coming from smartphones and if they stay on the website

Google Analytics lets you segment where your website visitors come from. So you can see how your site performs on smartphones, tablets or computers. The key statistics you want to be looking at are:

The percentage of traffic that is coming from mobile phones (if your website is not smartphone friendly – this will drop off). The bounce rate – this tells you what % of people leave immediately after visiting your website.

If you are paying for traffic and the bounce rate is high then something is wrong. (if you need help troubleshooting your website.  This is something we can do for you or with you using google analytics training).

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Lucy Ross