The term consulting represents a range of services including:
- Helping you choose an online marketing strategy.
- Review your website performance.
- Evaluating your/proposed website structure to make sure they are friendly to the search engines.
- Evaluating copy and website usability.
- Training you or your staff how to use marketing tools and practices to market your business online.
- Developing a more comprehensive campaign.
- Strategies for improving your search engine presence.
- Traffic generation strategies (outside the box thinking).
Why Would I Need An Online Marketing Consultant?
During the different stages of your website creation and development you may need a consultant to guide you and develop a more detailed approach to your online marketing. As an online marketing consultant I can offer guidance in the following areas during the following phases of your website development.
Building A New Website:
- Consulting on website structure to ensure it is search engine friendly and is build to rank in the search engines.
- Consulting of navigation and copy for sales and usability.
- Creating a new online marketing strategy for your website.
Redesigning and Developing Your Current Website:
- Consulting on website structure so the new website is built to rank in the search engines.
- Consulting on URL and navigation changes to ensure it does not destroy current search engine rankings.
- Ensuring any structural changes to the website do not cause dead links in Google.
- Evaluating and suggesting possibly extensions for your online marketing strategy.
On A Pre-Existing Website:
I can also offering consulting to improve current online marketing strategies and methods.
Search Engine Optimisation:
- Analysis and how to improve on current rankings.
- Page and keyword structure
- Keyword research
- Link structure
- Back linking strategies
- Competition Analysis
- Reporting and Analysis
- Search Engine Marketing Strategy
- SEO Training.
Google Adwords:
- Adword Marketing Strategy
- Adwords Marketing Makeover
- Evaluation of campaign and possible improvements
- Landing Page Creation
- Ways to lower the cost per conversion
- Ways to increase the conversion rate
- Keyword Research
- Add Creation
- Testing/Measuring/Reporting
- Advanced Adwords Tactics
- Adwords Training.
Social Media Marketing:
Website Copy:
- Website Copy Evaluation and Suggestions for Improvement
- Copywriting for sales – Training
- Landing Page Creation
- Copy for Search Engine Marketing
- Email Marketing Creation
- Customer Relationship Management
Website Usabilty Consulting:
Evaluation of your website and factors that are inhibiting sales.
Other:
There are so many types of consulting it is hard to list them all on my website – if I have missed something that you are looking for please give me a call or fill in the form below and ask – if it is not a service I provide myself I would be happy to give you the name of someone else who can help you.
How Much Does Consulting Cost?
Consulting is where my “Big Thinking” comes in. I charge an hourly rate for this service contact me to find out more.
I also offer online marketing packages (not to be confused with consulting) for services such as Search Engine Optimisation, Google Adwords Setup, Social Media Setup (you will find these in the services section).
Call me now on 027 315 8672 to find out more about my consulting services or contact me using the form below.
*I try and answer any questions a.s.a.p and replies are usually back within 24 hours of your submissions.