Or asked yourself What Is Search Engine Optimisation?

Getting traffic to your website is one of the single most crucial things a website owner can do… and you do not just want any traffic, you want targeted traffic. That is people who are looking for information about certain products and services that relate to your business.

As you already know the internet gives people 24 hours a day, 7 days a week access to information, products and services… Millions of people use search engines like Google, MSN and Yahoo so I don’t have to convince you of the type of traffic these search engines can bring to your website.

Visualize this… you head to Google, type in a product that you sell and press search…. Google brings up your website on its first page.

Imagine how this kind of targeted traffic could:

• Presell potential leads.
• Grow your email list
• Increase sales.

I can almost hear you say “but how do I get there?”

Well just like any offline business you need to market your location for people to find it.

Just as you use business cards and print marketing offline – you should use search engine optimization and website marketing online.

What Is Search Engine Optimisation?

To put it simply, it is optimizing pages on your website to make sure the search engine spiders can find them.

More Than Just Web Design:

As an online marketer I am amazed by some of the websites people put on the web.  So often people fixate on looks and design, but when it comes to functionality and marketing they really fall short. You need to think about what happens once the website goes live. Ask yourself these questions:

• “How will people find my website?”
• “What keywords will they use to search for it in the search engines?
• “How will I tell the search engines which keywords I want it to rank for?”
• “How do I tell the search engines that my site exists?”

People assume that when you build a website that it will magically appear in Google, or that your web developer will optimise your website for you, but not every web developer knows how.

“Just as a builder can not market your offline business your web developer can not always marketing your online business.”

This is where you need Search Engine Optimisation Services

What Kind Of Search Engine Optimisation Services Do You Offer?

Keyword Research:

• Find out which keywords people are using to find businesses like yours in your target area.
• Research competitors keywords

Key Term Website Optimisation:

• Optimisation for specific keywords related to your business, niche or brand name.
• Choose a set number of keywords to optimise your website around.

Catalogue Optimisation:

Optimise your entire product catalogue for individual product search.

Search Engine Submissions:

• Telling the search engines you are there and which keywords you are relevant to.
• Submitting Site Maps
• Site Verification

Optimised Press Releases and Back Link Building:

Building backlinks, increasing google page rank and search engine relevance.

Search Engine Optimisation Strategy :

• Working with you to improving on current rankings.
• Competition Analysis
• Advanced Search Engine Optimisation strategies

Search Engine Optimisation Consulting:

• Building a new site or redeveloping and designing your current one? I consult with you and your developer/designer to make sure the new site is built and structured for search engine success.
• Landing page creation for Search Engine Optimisation
• Blog marketing strategy for Search Engine Optimisation
• Backlinking Strategy for Search Engine Optimisation

Advanced Blogging and Social Media Strategies for Search Engines:

Utilizing other media to improve on current search engine rankings

How Does It Work?

We offer a number of search engine optimisation plans depending on your needs. Generally these plans consist of a set up and monthly management.

SETUP:

We look at your niche…

• Investigate what people are searching for.
• Look at what your competitors are doing.
• Look at your target market.
• Choose a list of appropriate keywords.
• Analyze the code and copy on your website.
• Optimize the website so the search engines will like it.
• Submit the website to the appropriate search engines.

MANAGEMENT:

• Manage your online marketing to make sure you keep in the search engines for your chosen keywords
• Report back with ranking information for your chosen keywords (every 2 months)
• 6 month review and suggestions.
• Report traffic growth every two months

* the level of reporting depends on the management package you choose and the number of keywords it can be customised to suit your needs (talk to me for more details)

“How Long Does Search Engine Optimisation Take?”

Results usually take around 3-6 months this is because the search engines need time to spider your website and the links pointing to your website (with billions on websites on the web this takes time).  It is for this reason our Search Engine Optimisation packages include a monthly maintenance fee so to promote you in the search engines and improve your rankings.

“I have a 100% Success rate for getting websites in the top pages of Google for keywords related to the business niche. By using quality content and white hat Search Engine Optimisation strategies”

“What Does It Cost?”

I can not give a set cost on my website as every business is different from the amount of keywords they wish to rank for to the degree of difficulty in a competitive market. The best way to find out how much it will cost is to give me a call. There is a set up fee which is based on the number keywords we optimise the site for and a management fee based on the degree of difficulty and number of keywords in your niche.

“How Does Search Engine Optimisation Payment Work?”

• If you are looking to for keyword research only or strategy consulting only is at an hourly rate.
• Otherwise you will pay a  setup fee for the initial work followed by a monthly maintenance fee once the campaign set up is completed (this covers reporting and link building.

Give me a call today and lets discuss the best way to get your website found into the search engines Lucy Ross 027 315 8672