Client T, an outdoor clothing and gear retailer, faced significant challenges with their digital marketing efforts. Their Google Ads and Meta Ads campaigns were underperforming, leading to financial strain. The team, overwhelmed by technical jargon and lacking clear guidance from previous agencies, recognized the need for a rapid transformation and a more professional approach.
To address these issues, we conducted a comprehensive digital marketing audit and provided an 8-week Growth Marketing Coaching program. This initiative empowered the team with essential knowledge and skills, enabling them to elevate their digital marketing standards across all touchpoints. As a result, Client T experienced a significant improvement in their return on ad spend (ROAS) and overall profitability.
In just four months, we transformed their digital marketing from a money pit into a profitable machine. Through strategic coaching and hands-on campaign management, we helped them:
Elevate their messaging and audience targeting to attract higher-quality traffic.
Align their internal processes, team knowledge, and marketing plan for measurable results.
Accelerate their traffic, ad budgets, and promotions by tripling their website’s conversion rate and optimizing their campaigns for profitability.
The result? A marketing machine they could confidently feed money into and watch as customers—and profits—flowed out the other end.
The Problems They Faced
Time: The team was time-poor, with no bandwidth to decode cryptic acronyms used by their agency or metrics in their ad accounts.
Team: Their agency confused and bamboozled them with technical jargon, offering no clarity or actionable insights.
Speed: to save money they opted to choose marketing providers at a low cost, who operated at a slow pace, allowing losses to pile up.
Meta Ads Mismanagement: Their Meta Ads campaigns hemorrhaged money, delivering little to no return on ad spend (ROAS).
Google Ads Wasted Spend: The bulk of their Google Ads budget went toward brand-name campaigns, driving traffic they could have acquired for free through SEO.
Profitability Crisis: Overheads kept rising, but profits were non-existent. They lacked alignment in their plan, messaging, audiences, and website conversion strategy.
Our Approach
1. Audit and Analysis
We began with a comprehensive digital marketing audit to assess their challenges and identify opportunities. This included reviewing their ad accounts, analyzing their website’s performance, and uncovering inefficiencies in their current strategy.
2. Coaching and Knowledge Building
To empower the “Client T” ” team, we delivered an 8-week Growth Marketing Coaching program. This helped them understand:
The fundamentals of Google Ads and Meta Ads.
They Money Metrics and what needed to change to grow sales and profits (not just their marketing budget)
How to turn your website into a kick ass sales person
How to align their campaigns with their most profitable products and ideal audiences.
Magnetic customer messaging and funnels.
How to attract more high quality ready to buy traffic with SEO.
3. Implementation and Optimization
Meta Ads: We restructured their campaigns to focus on high-margin products and profitable funnels. Boosting posts was replaced with strategically planned ads targeted at their ideal audiences.
Google Ads: We eliminated wasteful spend on brand-name campaigns and optimized their budget for non-branded, high-intent keywords.
Website: By enhancing their website’s ability to convert visitors into customers, we tripled their conversion rate from 1.4% to 4.1%.
4. Scaling for Growth
Once the campaigns became profitable, we scaled their ad spend strategically, ensuring every dollar delivered a significant return.
The Results
Google Ads:
Increased ROAS from 5.3 to 22.7, quadrupling profitability within four months.
Stopped wasting money on brand-name campaigns, reallocating the budget to high-performing products.
Scaled up budgets once they were profitable.
Dialing into their ideal target market
Have a marketing machine to drive in store sales as well as online
Meta Ads:
Turned unprofitable campaigns into consistent revenue generators by targeting the right audiences with tailored messaging.
Doubled the return on ad spend of their Google ads. from 10x to 20+x
Spend money on higher profit products.
Have a marketing machine to drive in-store sales as well as online
SEO:
Achieved a 66% increase in organic traffic within the first two months by targeting less competitive, high-value keywords.
Improved search visibility, bringing in more qualified traffic aligned with their ideal customer profile.
Website Optimization:
Tripled the website’s conversion rate, turning it into a powerful sales machine.
Improved returning customer rate from 7% to a significantly higher percentage with better engagement strategies.
Overall Sales Growth:
Their online sales Doubled in the first month and had 4.7x since we started with them.
176% increase in gross sales (online and in-store) over the past 90 days.
Insights & Takeaways
Understand Your Metrics:
Knowing ROAS, customer acquisition costs, and conversion rates is crucial for long-term success.
Focus on CRO:
A well-optimized website can multiply the value of your ad campaigns.
Strategic Scaling:
Only scale ad spend once you’ve achieved a profitable foundation.
SEO Matters:
Effective SEO reduces reliance on paid ads and drives sustainable growth.
Ready to Transform Your Marketing?
If your business is struggling with profitability, overwhelmed by digital marketing metrics, or unsure how to align your team, ads, and website, we can help. Book a Marketing Machine Audit today to uncover actionable insights and start building your pathway to growth.
Staying connected with potential customers is more crucial than ever for e-commerce businesses. For Shopify store owners, leveraging the power of Google Ads remarketing in 2025 offers a unique opportunity to not only recapture interest but also significantly enhance sales and customer loyalty. Remarketing is akin to a gentle nudge—a strategic reminder of the products and value your store offers, aimed at those visitors who didn’t initially convert.
At EcommerceMarketing.co.nz, we understand the significance of creating lasting impressions and nurturing customer relationships. This blog post explores how you can woo your customers with sophisticated remarketing strategies on Shopify, transforming casual visitors into engaged buyers. With expert insights into understanding the remarketing process, the importance of first impressions, crafting compelling messages, and more, you’ll discover how to refine your approach and grow your store effectively. Whether you’re addressing cart abandonments or reconnecting with past customers, the right remarketing strategies can set your store apart in the competitive e-commerce landscape. Let’s delve into how you can captivate your audience and drive your business forward.
Understanding the Remarketing Process
Remarketing is a powerful strategy that allows Shopify store owners to reconnect with visitors who have previously engaged with their online shops. To put it simply, it’s like having a second chance at a date—a chance to make a lasting impression. When a potential customer visits your store, they might browse for a few minutes, add items to their cart, and then leave without completing a purchase. This is where the magic of remarketing comes into play.
At its core, remarketing works by utilizing cookies stored in a visitor’s web browser. When someone visits your Shopify store and subsequently leaves without making a purchase, remarketing ads can be triggered to display on other websites the visitor scrolls through. It’s more than just showing them a random ad; it’s strategically targeted advertising that reminds them of the products they were interested in and can encourage them to return to complete their purchase.
The importance of remarketing lies in its ability to reinforce brand presence. With every interaction, your brand becomes more familiar and trusted in the eyes of the consumer. Statistically, it takes multiple touchpoints—a mix of impressions and communications—before a consumer decides to make a purchase. By utilizing remarketing through platforms like Google Ads, Shopify store owners can create a sequence of messages that nurture these relationships over time.
Furthermore, remarketing doesn’t just stop at cart abandonment; it can also keep past customers engaged. An effective remarketing campaign can showcase related products or even entice previous customers with special offers or promotions. This ability to engage visitors after they leave your site creates a more profound connection, ultimately leading to increased sales and customer loyalty.
Why First Impressions Aren’t Always Enough
First impressions are far from the only determining factor in a visitor’s journey. Like in dating, where the first encounter doesn’t guarantee a lifelong relationship, a single visit to your Shopify store may not convert a visitor into a paying customer right away. This is where follow-up through Shopify Google Ads Remarketing becomes critical.
Consider this: a shopper may visit your online store with genuine interest but leave without making a purchase for a variety of reasons. They could be distracted, need more time to compare options, or perhaps they weren’t fully convinced of the value your offerings provide. In these cases, a gentle nudge can be invaluable. Remarketing allows you to keep your store fresh in their minds by serving targeted ads that remind them of the products they explored, thereby reigniting their interest.
Engaging potential customers again after their initial visit is essential for building a longer sales cycle. Persistent messaging—whether highlighting product benefits, sharing testimonials, or offering time-sensitive deals—can significantly impact a shopper’s decision-making process. It’s about staying relevant and giving them the motivation to return and complete their purchase. Moreover, remarketing ads can lead potential customers back to the exact product pages they previously browsed, making their shopping experience seamless.
The key takeaway here is that persistence in communication can turn hesitant browsers into loyal customers. By showing that you understand their interest and are ready to assist, you convey a sense of customer care that enhances the likelihood of conversion. In 2025, where competition is fierce, leveraging remarketing strategies can set your Shopify store apart and transform initial curiosity into ongoing relationships.
Crafting the Perfect Remarketing Message
Crafting your remarketing message is where the art of communication meets the science of effective marketing. The message you send out is your opportunity to remind potential customers of the value they’ve shown previous interest in, and it must be compelling enough to drive them back to your Shopify store. The challenge lies in balancing creativity with strategic intent, ensuring your messaging resonates with your audience while propelling them towards a purchase.
To start, focus on personalization. Use data gleaned from visitor behaviour on your site to tailor your messages. If a customer spent time looking at athletic shoes, your remarketing ad could feature those specific products or similar items from your inventory. Including customer names or leveraging their browsing history can create a sense of personal attention, making your ads feel more relevant and less intrusive.
Next, ensure clarity in your messaging. Visitors should instantly understand what you’re offering and why it is valuable to them. Highlight promotions, like “20% off your first purchase,” or emphasize limited-time offers to create urgency. Calls to action (CTAs) are your best friends; straightforward prompts like “Shop Now” or “Discover Your Favorites” can guide potential customers back to their carts or to new products they may love.
Visual elements are equally important. High-quality images and engaging designs can significantly enhance the effectiveness of your ads. Showcase your products in action or present aesthetically pleasing layouts that draw the eye. Consistent branding across messages helps reinforce your identity, making your ads instantly recognizable to potential customers.
Lastly, A/B testing can’t be stressed enough. Experimenting with different messages, designs, and audiences allows you to determine what resonates most effectively with your target market. Analyze the performance of your campaigns regularly, adjusting your strategy based on what the data
Leveraging Custom Audiences for Highly Targeted Campaigns
One of the most powerful features of Google Ads remarketing is the ability to create custom audiences based on user behaviour. This allows Shopify store owners to engage with potential customers in a more personalized and relevant way. Understanding the nuances of audience segmentation is crucial in ensuring that your remarketing efforts yield maximum returns.
Understanding Your Audience Segmentation
First, dive deep into the behaviour of your visitors. Google Ads allows you to segment your audience based on various factors such as pages visited, time spent on your site, and previous interactions with your ads. For instance, users who added items to their cart but didn’t complete their purchase can be treated as a more valuable segment than someone who just viewed a landing page. By addressing the concerns of customers who left items in their carts, such as potentially offering a discount or highlighting benefits, you can significantly increase the chances of conversion.
Dynamic Remarketing for Personalized Experiences
Dynamic remarketing takes personalization a step further by automatically updating ads to show specific products that users viewed. If a customer browses stylish shoes on your Shopify store, dynamic ads can showcase those shoes accompanied by a tailored message, enticing them to return to complete their purchase. Dynamic remarketing is particularly effective because it serves as a reminder of their interests and provides a direct link back to the products they were considering.
Using dynamic remarketing requires you to install the appropriate tagging code on your Shopify site. Once set up, Google Ads will handle the rest, ensuring your ads reflect your visitors’ interests based on their interaction data. This seamless integration makes it easier for store owners to manage remarketing campaigns without the constant need for manual updates.
Layering Audiences for Multi-Tiered Targeting
To further refine your campaigns, consider layering your audiences based on their interactions. For example, you could segment users who engaged with your email marketing versus those who only visited through organic search. By tailoring your messaging, users who have shown greater engagement can receive targeted ads that reflect their higher level of interest. Additionally, you can create time-sensitive campaigns, such as promotions or special offers, that only target recent visitors or those who returned but did not convert.
By leveraging custom audiences effectively, Shopify store owners can create more relevant ads, foster deeper connections with potential customers, and ultimately boost conversion rates.
Creating Compelling Ad Creatives That Speak to Your Audience
In the highly competitive world of online retail, compelling ad creatives are paramount to catching your audience’s attention during remarketing campaigns. The visual and textual elements of your ads must resonate with your target market while clearly communicating the value of your products.
Importance of Visual Appeal
First impressions matter, and in remarketing, the first interaction your audience has with your ad often occurs after they have already shown interest in your products. As such, your ad creatives should be visually engaging and reflective of your brand identity. Consider using high-quality images, bold colors, and a layout that guide viewers’ eyes. Ensure your visual elements align with your existing branding so that potential customers instantly recognize your ads as part of your store’s identity.
Crafting Persuasive Copy
While imagery draws viewers in, persuasive copy is what ultimately convinces them to click through. Your ad copy should align with your audience’s interests and concerns. Focus on benefits rather than just features. For example, instead of simply listing the material of a product, highlight how it can improve the customer’s daily life or solve a specific problem. Here at ecommercemarketing.co.nz we have a fool proof creative system that helps us dial into your target market so you create the best ad possible.
Incorporate calls-to-action (CTAs) that encourage immediate action, such as “Shop Now,” “Get Your Discount,” or “Return to Your Cart.” Creating a sense of urgency can be particularly effective; phrases like “limited time offer” can motivate hesitant shoppers to take the next step.
A/B Testing Your Ad Creatives
To ensure your ad creatives resonate with your audience, implement A/B testing. Test different versions of your ads by altering visuals, ad copy, or CTAs. Monitor performance metrics such as click-through rates (CTR) and conversion rates to determine which variants perform best. This data-driven approach will help you refine your ads and create more compelling campaigns that not only garner attention but also drive conversions.
By focusing on creating visually appealing and persuasive ad creatives that speak directly to your audience’s needs, you can enhance the effectiveness of your Shopify Google Ads remarketing campaigns significantly.
Measuring Success and Optimizing Your Remarketing Strategy
A successful remarketing campaign isn’t just about setting it and forgetting it; it requires continuous measurement and optimization. Ensuring that your strategy evolves with data insights can significantly boost your return on investment (ROI) and overall performance.
Key Metrics to Track
Start by identifying the key performance indicators (KPIs) relevant to your campaign. Important metrics include:
**Click-Through Rate (CTR)**: This gives insight into how effective your ad creatives are in capturing attention.
Conversion Rate**: Monitoring the percentage of users who complete a desired action after clicking on your ads helps gauge efficacy
Landing page to purchase Conversion Rate
Cost per conversion
Return on ad spend.
As well as the CAC cost you can afford to buy a customer
And customer return rate (how many times will you sell to them over the next year? 5 years? 10 years?
Conclusion
Using Google Ads remarketing for your Shopify store isn’t just a smart strategy—it’s essential. As we’ve explored, remarketing offers the unique ability to reconnect with potential customers, turning brief encounters into lasting relationships that drive sales and enhance customer loyalty. By understanding the remarketing process, emphasizing the importance of persistence beyond first impressions, crafting tailored messages, and leveraging advanced audience segmentation, you can significantly refine your marketing efforts.
Creating compelling ad creatives and continuously measuring and optimizing your campaigns are critical steps in standing out in a competitive market. Each touchpoint is an opportunity to remind your visitors of the value your Shopify store offers and persuade them to return for a purchase. Remarketing equips you with the tools to guide them seamlessly back to your store, ensuring their shopping journey is both personalized and memorable.
Ultimately, remarketing with Google Ads can transform casual visitors into loyal customers, securing your place in the evolving e-commerce landscape of 2025. To unlock the full potential of your store’s growth, consider taking the next step by booking a business scalability audit with us. Let EcommerceMarketing.co.nz help you discover how to maximize your impact and thrive in the ever-changing digital marketplace.rket. Each touchpoint is an opportunity to remind your visitors of the value your Shopify store offers and persuade them to return for a purchase. Remarketing equips you with the tools to guide them seamlessly back to your store, ensuring their shopping journey is both personalized and memorable.
As a Shopify store owner, you’re no stranger to the complexities of digital marketing. You’ve likely tried multiple platforms, tested various strategies, and maybe even faced the frustration of investing in campaigns that didn’t quite deliver. One of the biggest challenges in today’s crowded digital landscape is creating a marketing funnel that effectively guides potential customers from discovery to conversion. That’s where Pinterest comes in—an often underutilized platform that can help you build a highly effective, full-funnel marketing strategy.
In this blog, we’ll walk you through the complete Pinterest ads funnel, showing you how to turn curious Pinners into loyal customers. By the end, you’ll understand how a well-structured Pinterest ad funnel works, why it’s crucial for your e-commerce success, and how our team can help you implement it.
Understanding the Customer Journey on Pinterest
Pinterest isn’t just another social media platform—it’s a visual discovery engine. People use Pinterest to find inspiration, plan projects, and, most importantly for you, discover products. This means your potential customers are already in a buying mindset when they encounter your brand on Pinterest.
Here’s a typical customer journey on Pinterest:
Discovery: A user is searching for ideas and comes across your Pin. It could be a Promoted Pin or an organic one, but either way, it’s their first touchpoint with your brand.
Consideration: The user saves your Pin for later or clicks through to your Shopify store to learn more about your product.
Decision: After further exploration and perhaps seeing your retargeting ads, the user decides to make a purchase.
This journey isn’t linear—users may bounce back and forth between stages, saving Pins, browsing other ideas, and returning to your content multiple times before making a decision. That’s why having a comprehensive Pinterest ads funnel is essential.
Building a Full-Funnel Pinterest Ads Strategy
A full-funnel strategy on Pinterest involves guiding your audience through each stage of the customer journey, from discovery to final sale. Here’s how you can build an effective Pinterest ads funnel:
1. Top of the Funnel (Awareness): Promoted Pins
At the top of the funnel, your goal is to introduce your brand to a broad audience. Promoted Pins are perfect for this stage. They blend seamlessly with organic content, making them less intrusive and more engaging. Focus on visually appealing, eye-catching images that showcase your products and pique interest. Use keyword targeting to ensure your Pins appear in relevant searches, maximizing their reach.
2. Middle of the Funnel (Consideration): Carousel Ads & Video Pins
Once users are aware of your brand, it’s time to nurture their interest. Carousel Ads allow you to showcase multiple images within a single Pin, perfect for highlighting product variations or telling a brand story. Video Pins are another powerful tool at this stage, enabling you to demonstrate product benefits and build deeper connections with your audience. These ads should encourage users to learn more, visit your website, or save your content for later.
3. Bottom of the Funnel (Conversion): Shopping Ads & Retargeting
When your audience is ready to buy, Shopping Ads and retargeting come into play. Shopping Ads display real-time product information like price and availability, making it easy for users to purchase directly from Pinterest. Retargeting ensures that users who have already interacted with your content are reminded of your products, giving them that final nudge to complete their purchase.
Retargeting Strategies: Keeping Your Brand Top of Mind
Retargeting is crucial for a successful Pinterest ads funnel. By using Pinterest’s retargeting options, you can re-engage users who have shown interest in your products but haven’t yet made a purchase. This could involve showing them the products they viewed, offering a limited-time discount, or highlighting social proof like customer reviews. Retargeting ensures you stay top of mind as users move through their decision-making process. Businesses can waste a lot of money here, if this is not set up correctly. Its important to think about the customer jouney.
Why a Full-Funnel Approach Matters
A full-funnel approach on Pinterest is more than just a collection of ad types; it’s a cohesive strategy that nurtures potential customers at every stage of their journey. Without it, you risk losing valuable leads who might need just a little more encouragement to make a purchase. By guiding your audience from the first Pin to the final sale, you create a seamless experience that drives conversions and builds brand loyalty.
Partner with Us to Build Your Pinterest Funnel
Building a successful Pinterest ads funnel requires careful planning, creative execution, and ongoing optimization. If you’re overwhelmed by the idea of managing it all yourself, you don’t have to go it alone. Our team specializes in helping Shopify store owners like you build and optimize full-funnel Pinterest ad campaigns that convert.
Ready to let the experts handle it? Explore our Pinterest Ads Setup and Management services to see how we can create and manage your entire Pinterest funnel, from top to bottom.
Prefer to take the reins yourself? Our Pinterest Ads Coaching program offers personalized training that equips you with the knowledge and skills to build a successful Pinterest funnel on your own.
Don’t let potential sales slip through the cracks. A well-executed Pinterest ads funnel can transform your Shopify store’s marketing efforts and drive consistent growth. Whether you’re ready to outsource or prefer to learn and manage your funnel yourself, we’re here to help you succeed.
In the crowded world of digital marketing, platforms like Google, Facebook, and Instagram often dominate the conversation. But what if we told you there’s a highly effective, yet often overlooked platform that could be the key to unlocking your e-commerce growth? Enter Pinterest—a visual search engine that’s not only driving traffic but also converting that traffic into sales for savvy e-commerce businesses.
If you’re a Shopify store owner looking for new ways to grow your sales, you’ll want to pay close attention. In this post, we’ll explore 10 compelling reasons why Pinterest is the best-kept secret for e-commerce growth and why it’s time to start taking this platform seriously.
1. High-Intent Audiences
Pinterest users aren’t just scrolling for entertainment—they’re planning and searching with purpose. Whether it’s organizing a wedding, decorating a home, or updating their wardrobe, Pinterest users are in a discovery mindset and are often closer to making a purchase decision than users on other platforms. This means your ads are reaching people who are actively looking for what you sell.
2. Evergreen Content
Unlike other social platforms where content has a short lifespan, Pins on Pinterest have staying power. A well-crafted Pin can continue to drive traffic to your store months, or even years, after it’s posted. This long-term visibility makes Pinterest an excellent investment for e-commerce businesses seeking sustainable growth.
3. Visual Appeal
Pinterest is all about visuals, making it the perfect platform to showcase your products in an attractive and engaging way. High-quality images, infographics, and videos thrive on Pinterest, helping you stand out and capture the attention of potential customers.
4. Shopping Integration
Pinterest is increasingly becoming a shopping destination. With features like Product Pins, users can see real-time pricing, availability, and product details, and even make purchases directly from the platform. This seamless shopping experience reduces friction and increases conversions.
5. Lower Competition
While everyone is pouring their budgets into Facebook and Google Ads, Pinterest remains relatively untapped by many e-commerce businesses. This means less competition for you, resulting in lower ad costs and a higher return on investment.
6. High-Quality Traffic
Pinterest drives high-quality traffic to your Shopify store. Users often visit multiple times before making a purchase, and they tend to spend more compared to traffic from other social platforms. This means you’re not just getting clicks—you’re getting buyers.
7. Targeted Advertising
Pinterest offers powerful targeting options, including interests, demographics, and keywords, allowing you to reach the right audience with precision. You can also create lookalike audiences based on your best customers, ensuring your ads are shown to users who are most likely to convert.
8. Success Stories
We have helped multiple New Zealand & Australian Businesses Leverage Pinterest to turn on a stream of targeted customers, attract them to the website, woo them with great content, and convert them into new & repeat customers. Its all about turning on the right message, to the right audience, at the right time. And watching the sales come in.
9. Data-Driven Insights
Pinterest provides robust analytics to help you track the performance of your Pins and ads. You can see which content resonates most with your audience, allowing you to refine your strategy and maximize your results.
10. Multi-Platform Impact
Pinterest Pins often get shared across other platforms like Facebook and Instagram, amplifying your reach beyond Pinterest itself. This cross-platform synergy further enhances your brand visibility and drives more traffic to your Shopify store.
When we are provide digital marketing services including pinterest ads management for our clients, we push our our promotions and efforts on multiple channels, where we find synergy by planning once, and syndicating on all marketing channels, to maximise your reach from high-value audiences that are likely to convert.
Conclusion: Unleash Pinterest’s Potential for Your Shopify Store
Pinterest’s unique combination of high-intent audiences, long-term content visibility, and visual appeal makes it a powerful yet underutilized tool for e-commerce growth. If you’re looking to diversify your marketing strategy and tap into a platform that offers sustainable, high-quality traffic, Pinterest is the way to go.
Ready to unlock the full potential of Pinterest for your Shopify store? Whether you need full management or personalized coaching, we’ve got you covered:
Prefer a hands-on approach? Get expert guidance with our Pinterest Ads Coaching program and take control of your success.
Don’t let this secret stay hidden any longer. Partner with us to make Pinterest a core part of your e-commerce growth strategy and start seeing the results you’ve been searching for.
In October 2021, Client E approached us for digital marketing coaching and consulting. By March 2022, we took over their Facebook & Instagram ads management. Prior to our involvement, Client E was frustrated with their previous agency, which provided confusing reports filled with vanity metrics. While the results were adequate, they were far from groundbreaking. Client E wanted to scale their business, but their previous agency lacked the strategic direction needed to meet their ambitious goals. The agency had only achieved notable results during Black Friday promotions, which involved minimal profit and expensive ad spend.
Challenges:
Before partnering with us, Client E faced several key challenges:
Vanity Metrics: The previous agency’s reports were filled with vanity metrics, making it hard for Client E to understand the true impact of their campaigns on lead generation and sales.
Lack of Transparency: Client E was left in the dark about their account’s performance and how to address issues.
Stagnant Results: While results were decent, they had plateaued, providing minimal profit and little growth.
Scaling Difficulties: Client E was eager to grow but felt their agency was not equipped to help them scale effectively.
Goals:
Client E aimed to:
Triple Their Sales: Achieve significant growth in sales.
Gain Knowledge: Acquire the skills to plan campaigns, manage ad groups, and effectively oversee either an external agency or an internal team.
Develop a Strategic Plan: Create a plan to scale their Meta ads account.
Transform Ad Spend Efficiency: Convert their Meta ads from a leaky bucket draining their marketing budget into a profitable revenue stream.
Focus on Business Growth: Free up their time to concentrate on scaling their business and hiring additional team members.
Initial Situation:
August 2021 – February 2022 (Managed In-House):
Total Spend: $21,766.72
Total Conversion Value: $36,969.08
Total Conversions: 286
Average ROAS: 1.70
Average Cost Per Conversion: $76.05
Post-Management (March 2022 Onwards): In the first year after we took over:
Total Spend: $53,159.00
Total Conversion Value: $562,637.39
Total Conversions: 3,217
Average ROAS: 10.59
Average Cost Per Conversion: $16.54
Results:
ROAS Improvement: We increased the ROAS by 10x, from 1.70 to 10.59.
Cost Per Conversion Reduction: We reduced the average cost per conversion by -78%, from $76.05 to $16.54.
Sales Increase: The marketing budget yielded 10x the sales, showing significant improvement in conversion efficiency and overall return on investment.
By addressing the previous challenges and implementing a strategic approach, we successfully transformed Client E’s Meta ads performance, enabling them to achieve their growth goals and scale their business effectively.
Client F, a baby clothing brand, faced significant challenges with their marketing strategy. They inherited a marketing plan from their USA head office, which didn’t translate well to the New Zealand and Australian markets. With a need to boost sales and sell existing stock, Client F was also waiting for SEO to gain traction with their new website. They were competing against other brands selling similar products online, and with their more expensive product range, they required highly targeted advertising to effectively reach potential customers.
Challenges:
Inherited Marketing Plan: The marketing strategy from the USA was not effective in the New Zealand and Australian markets.
Stock Movement: Immediate need to drive sales and clear existing stock.
Competitive Landscape: Competing against other brands selling similar products.
Targeted Advertising: Needed precise targeting due to the higher price point of their products.
SEO Delay: Waiting for SEO to impact traffic and sales.
Initial Situation:
Results:
Year 1:
Total Spend: $18,400
Purchases Value: $76,800
ROAS: 4.18
Cost Per Conversion: $41.08
*we did a lot of learning, and things improved with each month.
Year 2:
Total Spend: $38,800
Purchases Value: $656,000
ROAS: 16.93
Cost Per Conversion: $9.30
Improvements and Strategy:
Creative and Copy Development: We moved away from the USA lead approach and began using our own creative and copy tailored to the local market.
Audience Targeting: Leveraged data and insights to refine audience targeting, focusing on high-performing segments.
Content Strategy: Invested in creating compelling content to attract, educate, and convert potential customers.
Customer Journey Focus: Emphasized understanding and nurturing the customer journey from initial engagement to purchase.
Results Summary:
Increased Spend: Increased advertising spend by 2.1x.
Increased Sales: Achieved an 8.7x increase in purchases value.
Reduced Cost Per Conversion: Reduced cost per purchase by 77%, from $41.08 to $9.30.
By addressing the challenges with a targeted strategy and leveraging local insights, we significantly improved Client F’s advertising performance, driving substantial growth and efficiency in their campaigns.
Case Study: How We Increased Pinterest Leads by 450% and Reduced Cost Per Lead by 25%
Introduction:
Imagine transforming your Pinterest ads into a powerful lead generation machine while reducing your cost per lead. That’s exactly what happened when Client D partnered with us to revamp their Pinterest ad strategy. Here’s how we helped them achieve remarkable results and meet their lead generation goals.
The Challenge: Ineffective Pinterest Ads and Low Lead Generation
Client D was running Pinterest ads in-house but faced several challenges:
Ineffective Campaign Setup: Their campaigns were set up with a “set and forget” approach, lacking strategic planning and optimization.
Unclear Content and Audience Strategy: They struggled with creating effective content and targeting the right audiences.
High Cost Per Lead: The cost per lead was high, and they were not seeing the desired return on their marketing investment.
Disjointed Efforts: Multiple team members were involved, leading to a lack of focus and effective execution.
The Goals:
Client D aimed to:
Generate 600 Leads per Month: To ensure they had enough leads to convert into customers and achieve their sales targets.
Improve Lead Efficiency: Get more leads from their marketing budget and optimize their cost per lead.
The Approach: Strategic Overhaul of Pinterest Ads
In September 2023, we took over Client D’s Pinterest ads and implemented the following strategies:
Comprehensive Campaign Review: Analyzed and assessed the existing campaign structure and performance.
Strategic Setup: Redesigned the campaigns with a focus on audience targeting and customer journey optimization.
Optimization for Leads and Sales: Refined the approach to drive higher quality leads and improve conversion rates.
Results: Significant Improvements in Lead Generation and Cost Efficiency
Before Our Intervention:
Ad Spend: $6,534
Leads Generated: 335
Cost Per Lead (CPA): $19.51
Sales: 7 (Note: Most sales occurred offline, not through their WordPress website)
After Our Intervention:
Ad Spend: $22,282.07 (340% increase)
Leads Generated: 1,521 (450% increase)
Cost Per Lead (CPA): $14.65 (25% decrease)
Sales: 9 (Note: Most sales occurred offline, not through their WordPress website)
Growth Breakdown:
Increased Spend: We scaled the budget by 340%, investing $22,282.07 compared to the previous $6,534.
Boosted Leads: Lead generation soared by 450%, reaching 1,521 leads from 335.
Reduced Cost Per Lead: The cost per lead decreased by 25%, saving $4.86 per lead. This efficiency gain means they can acquire an additional 4,584 leads annually with the same budget.
Disclaimer: Results are based on individual circumstances and the effectiveness of the strategies implemented. Actual outcomes may vary.
Conclusion:
By revamping Client D’s Pinterest ad strategy, we transformed their lead generation efforts and achieved outstanding results. With a strategic approach to audience targeting and campaign optimization, we increased their leads by 450% and reduced the cost per lead by 25%. This not only enhanced their marketing efficiency but also provided them with a powerful tool to meet their sales goals.
Case Study: How We Generated 11x ROAS and Scaled Their Pinterest Sales
Imagine turning a modest advertising budget into a steady stream of revenue, where every dollar spent brings in 11 times the return. That’s exactly what happened when Client E partnered with us to transform their Pinterest Ads strategy. Here’s how we took their experimental approach and turned it into a powerful driver of sales and growth.
The Challenge: A Lack of Strategy and Direction
Before engaging our services, Client E was dabbling in Pinterest Ads without a clear strategy or goal. They had connected their Shopify store to Pinterest and set it on autopilot, hoping for the best. However, they quickly encountered several challenges:
Set and Forget Approach: Their initial strategy was passive, with no ongoing optimization.
Uncertain Ad Creation: They struggled with knowing what types of ads to create that would resonate with their audience.
Undefined Campaigns and Audiences: They weren’t sure which campaigns to run or how to effectively target their ads.
Inefficient Budgeting: They weren’t considering who should see their ads and who shouldn’t, leading to wasted ad spend.
No Scaling: Their efforts weren’t translating into significant growth.
The Goals: Turning Pinterest into a Growth Engine
Client E had big ambitions for their Pinterest Ads, aiming to:
Triple Their Sales: They wanted Pinterest to be a key growth lever for finding new audiences and converting them into customers.
Gain Clarity: They sought a tried-and-true process, moving away from the uncertainty of their previous efforts.
Improve Reporting: They needed clear and easy-to-understand reporting to identify opportunities for growth.
Find the Right Partner: They wanted to work with an agency that truly cared about their success and could provide transparent, results-driven management.
The Approach: Strategic Pinterest Ads Management
When Client E partnered with us in June 2023, we knew we needed to overhaul their approach to Pinterest Ads. We started by developing a clear strategy, focusing on audience segmentation, ad creation, and precise campaign management.
Our process included:
Custom Ad Creation: We designed ads tailored to their target audience’s interests and behaviors.
Optimized Campaigns: We structured campaigns to maximize reach and minimize wasted spend, ensuring the right people saw their ads.
Scalability: We implemented a strategy to scale their campaigns effectively, allowing for sustainable growth.
Transparent Reporting: We provided Client E with detailed yet easy-to-understand reports, highlighting areas for continued improvement and growth.
The Results: A Year of Transformative Growth
The impact of our work became evident within the first year:
Before Partnering with Us: Client E was spending $724.69 per month, generating $2,285 in revenue with a Return on Ad Spend (ROAS) of 3.15. This meant for every $1 spent, they were getting $3.15 back— this barely covered ther cost of goods, and warehouse people and ads.
After Our Strategic Overhaul: Over the course of the year, we helped Client E spend $13,545, which resulted in $149,094 in sales—an incredible 11x ROAS. This transformed Pinterest into a key revenue driver for their business, far exceeding their initial expectations.
Growth Breakdown:
Budget Increase: By scaling the ad budget from $724.69 per month to an annual spend of $13,545, we increased their investment by approximately 1,772%.
Revenue Growth: This budget increase led to a revenue boost from $2,285 to $149,094, representing a growth of 6,513%.
ROAS Improvement: The ROAS improved from 3.15 to 11.0, demonstrating a substantial increase in the return on their ad spend.
Disclaimer: These results were achieved by implementing a structured and strategic approach to Pinterest Ads management. While we strive to deliver exceptional outcomes, results can vary based on your starting point and the quality of your existing campaigns.
Conclusion:
By partnering with us for their Pinterest Ads Management Client E was able to turn their Pinterest Ads from an underperforming experiment into a major source of growth. Through targeted strategy, expert management, and a focus on results, we not only scaled their sales but also made Pinterest a critical part of their marketing mix.
Imagine tripling your sales while cutting your advertising costs by over half. That’s exactly what happened when Client E decided to entrust us with their Google Ads management. Here’s how we turned their underperforming campaigns into a powerful profit engine.
The Challenge: A Struggle for Growth
Before working with us, Client E was frustrated with their Google Ads performance. They were working with an agency that overwhelmed them with reports filled with vanity metrics. While the numbers looked good on paper, the real results—sales and profits—remained stagnant.
Here’s what they were dealing with:
No Clear Strategy: Client E was eager to scale their business, but their agency lacked the strategic direction to make that happen.
Confusing Metrics: The agency bombarded them with numbers that didn’t translate into actual business growth.
Lack of Transparency: Client E was left in the dark, unsure about what the agency was doing or how to improve their results.
Plateaued Growth: Despite spending a significant amount on ads, their sales were barely breaking even.
The Goals: Scaling Up and Taking Control
Goals:
Triple Sales: They wanted to scale their sales significantly, but they didn’t know where to start.
Gain Clarity: They needed to understand enough about Google Ads to manage their campaigns, whether in-house or with an agency.
Create a Scalable Strategy: They sought a plan that would allow them to grow sustainably without wasting their marketing budget.
Optimize Profitability: They aimed to transform their Google Ads from a break-even operation into a cash machine that generated sales on demand.
The Approach: A Strategic Overhaul
Client E first participated in our 8-week Growth Marketing Coaching & Consulting course, where we uncovered the root causes of their underperformance and identified the steps needed to turn things around. In February 2022, we took over their Google Ads management, implementing a completely new campaign structure and eliminating the ineffective strategies left by their previous agency.
The Results: Transformative Growth
Before we got involved.
They were spending $49,500 to get 147,000 in sales at a roas of 2.96 at a cost of $65.85 per sale. They were barely breaking even, not to mention the $24,000 a year cost of the agency each month.
The results speak for themselves. In the first year of working together:
Ad Spend Increased by 23%: We strategically scaled their ad budget.
Sales Increased by 302%: We effectively tripled their sales.
Profitability Doubled: We maximized profit from every sale.
Cost Per Sale Reduced by 57%: We cut their cost per sale by more than half.
In the second year, we continued to build on this success:
Ad Spend Increased by 11%: We fine-tuned their budget for continued growth.
Sales Increased by 230%: We more than doubled their sales once again.
Profitability More than Doubled: For every $1 spent, they now generate $14 in return.
Cost Per Sale Reduced by 54%: We slashed the cost per sale even further.
Disclaimer: These results were achieved by overhauling a poorly managed campaign, optimising the website, and taking the right steps, in the right order to maximise growth and profit While we strive to deliver exceptional outcomes, results can vary depending on the starting point and condition of your existing campaigns.
Conclusion:
By partnering with us, Client E was able to turn their Google Ads from a costly struggle into a highly profitable channel for growth. Through strategic management and a focus on profitability, we not only tripled their sales but also slashed their advertising costs, turning what once seemed impossible into a new standard for success.
Imagine generating 84% more leads or customers from the same marketing budget. What impact would that have on your business? One of our clients, Client D, achieved exactly that when they decided to move their Facebook and Instagram ads management to us.
In just one month we managed to 8x the amount of leads their sales team was receiving and improved the quality of those leads.
Client Background: Our client, a growing business in the home & garden, was facing significant challenges with their previous Facebook advertising agency. Despite spending a substantial budget, the results were disappointing. The client was bombarded with vanity metrics that didn’t translate into meaningful outcomes. The leads generated were of poor quality, overwhelming their sales team with unqualified prospects, and the cost per lead was sky-high.
Challenges:
Poor Lead Quality: The leads were not converting into sales, frustrating the sales team and wasting valuable time and resources.
High Cost Per Lead: The client was paying an exorbitant amount for each lead, significantly impacting their ROI.
Lack of Transparency: The client struggled to understand how their ad spend was contributing to tangible business outcomes, with their previous agency focusing on vanity metrics rather than real results.
Our Approach: When we took over the client’s Facebook advertising, our primary focus was on quality and efficiency. We conducted a thorough audit of their existing campaigns, identifying key areas for improvement. We then implemented a targeted strategy that focused on reaching the right audience, optimizing ad creatives, and refining the campaign structure to maximize impact.
Results:
Cost Per Lead Reduction: Within the first month, we reduced the cost per lead by a staggering 80%, bringing it down to just ⅛.th of the original cost. This resulted in an 84% increase in the number of leads generated from the same budget.
Improved Lead Quality: By targeting a more relevant audience and optimizing the ad content, the quality of leads improved dramatically. The client’s sales team reported a significant increase in qualified leads, leading to more meaningful sales conversations.
Boost in Sales: With better-quality leads coming in at a fraction of the cost, the client saw a noticeable increase in sales, directly impacting their bottom line.
Before & After
April 2024 – Old Agency.
August 2024 – Our Campaign:
Conclusion: In just one month, we transformed the client’s Facebook advertising results, turning a challenging situation into a success story. By focusing on quality leads and cost efficiency, we delivered results that not only improved their ROI but also revitalized their sales efforts. The client now enjoys a steady stream of high-quality leads at a significantly lower cost, and their confidence in Facebook advertising has been fully restored.
