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Florist Website Design Case Study – How we 5x Sales

Florist Website Design Case Study – How we 5x Sales

Are you thinking of a florist website redesign or maybe switching your website to Shopify? Maybe you are just starting out and you want to choose the best marketing tool to attract and convert website visitors into customers.

I see this happen about once a month. A business owner comes to me for marketing and sales services after investing in a new website and their sales or traffic tanking. It goes one of two ways, either they invest in a brochure website, that is a terrible marketing tool, or they spend to much on form and the website does not have the functionality they need to build a thriving eCommerce business.

I wanted to put a case study together about this for a florist client of mine.

Before: When a website build goes wrong! (p.s. not It!)

Client X came to us after a website redesign went horrible wrong! Her traffic took a nose dive, her sales were in the toilet and she was $10,000 poorer.

  • Her mobile was not mobile friendly (and 90% of people research online before buying) (this was one of the main reasons she wanted to build a site)
  • It did not have a box to choose a delivery date.
  • It did not have a box to include a message with your order.
  • It did have a over 18 / 21 message for people to buy gift baskets with wine
  • They had not connected the dots between the old and new website so she kept her search engine traffic.
  • It was not easy for her to make changes so she would have had to pay them $300 every time she needed to change something.
  • There was no tracking set up to tell her:
    • Which marketing was working so she could do more of it
    • Which marketing was performing poorly so she could stop paying for it or make tweaks to improve it.
  • It wasn’t easy to set up things like a Facebook shop, google shopping, and marketing tools to help her grow her business.

What happens when you build a website that is a crappy sales person

  • You make little to know sales or they take a dive
  • You don’t attract free traffic from google into your business

After – Her Conversion Optimised Website Redesign

  • She has a fast website, that works on a mobile phone, tablet & desktop.
  • It is a fantastic sales person that works for her 24/7 attracting customers from around the world.
  • It has all the clever functionality she needs to run her business, age checker, delivery dates, shipping based on the gift recipients post code, gift messages, up selling cards and chocolates so she increases her average order value.
  • We 5x Her sales by using conversion rate optimisation design and tactics.
  • We doubled the amount of free traffic she received from google by using search engine optimisation practices on the new website.
  • We set up a measurement plan so she knows what marketing makes her money and what marketing to tweak or turn off if it is under performing.
  • Her new website is built on the Shopify platform so as her business’s grows she has technology that will grow with her.

Other Services: We also provide ongoing Monthly E commerce Growth Marketing Management running her Google Ads & Facebook Ads to continue to grow her business.

Do you need a Florist or Gift website? Considering a website redesign?

Talk to us today about our Shopify eCommerce website Design & Development Services or organise a quick audit to find out what you need to build a powerful online marketing machine that attracts strangers and turns them into customers.

How to Leverage Google Business Listings for Local SEO Traffic

How to Leverage Google Business Listings for Local SEO Traffic

🎥 F R E E – T R A I N I N G 🎥

How to attract more customers to your physical premisis and get them to #shoplocal

Covid19 has seen many retail business’s shut and others struggle to bring in customers. I wanted to put together a quick free training to help business attract more customers FOR FREE by leveraging their Google Business Listings.

P.S. This is also a great hack for improving your local SEO.

eCommerce SEO Tip – 5 Ways to Optimise your website for Image Search

eCommerce SEO Tip – 5 Ways to Optimise your website for Image Search

Are you struggling with attracting people to your website? Do you wish you could drive more free traffic and build website traffic from multiple sources so you are not to heavily reliant on one channel? Today I am going to give you 5 tips to optimise for image search!

5 Ways to Optimise your website for Image Search

Your customers use different channels within the search engines to find products they are interested in.

google image search

If you are selling physical products there will be a percentage of your customers searching Google Images for the items that they crave….

Google image search reuslts

So how well does your eCommerce product image optimisation stack up?

  • Do your images load fast? – Try running them through an image optimise like smushit to make them a smaller size while maintaining quality
  • Are they unique? – Take your own photos to avoid duplicate image content – Google does not want to show the same image side by side with your competitors
  • Do they look good on a desktop, tablet or mobile? – Made sure your website scales images so they fit on a mobile screen
  • Are they named after the product? – Google doesnt know what image 12345043.jpg is make sure you call it icebreaker-womans-black-merino-jersey” so they know to list you when someone types that into google
  • Do they have alt tags? This stands for alternative name tag. It tell the website what words to show if the image is slow to load – or a blind person is searching.

Search Engine Optimisations not just about keywords

The days of scattering keywords on your page to get you website traffic are gone. You need to thinking about the various channels and ways your customer tries to find your products and make sure your website is optimised for them. Speed is key!

Want to squeeze more sales out of your website? Lets talk – organise a quick 15 minute and find out where the holes are in your marketing.

4 Ways to build up your email list and drive more eCommerce sales on your website.

4 Ways to build up your email list and drive more eCommerce sales on your website.

So you are paying all this money to drive traffic to your website, be it time spent on writing content, google ads, Facebook Ads or print advertising.
 
But how do you encourage repeat traffic or sell higher-priced products where peoples decision-making process takes a little longer.
 

One of the easiest ways to lower your cost per conversion is to shift your focus to your existing customers and getting them to buy from you again…

This is great if

  1. If you are spending too much to acquire a sale
  2. Your marketing is costing a lot
  3. Your conversion rate isn’t that hot

Customer retention

Why not try regularly contacting your existing customers who have purchased from you and have a relationship with you and drive them to your website to buy other things, or the same thing when they run out?

Why?

  • They are more likely to buy from you as there is less risk
  • They trust you
  • Email marketing is more or less free versus having to pay per click to get in front of strangers.
  • They have to buy things somewhere – why not from someone they trust

But how do you start?

Here are four ways you can start to build up your email list.

Add a timed pop-up email opt into your homepage ( don’t make it trigger in the first 30 seconds – its really annoying)

Give them something for free – people are not likely to give you their details unless you give them something in return. Think of this as the cost of buying a customer and keeping them for life

lead magnet

Ask them to opt-in at the shopping cart (they are giving you their details anyway)

box at cart

Utilise your thank you page after a sale – and ask them to give you more details.

Over to you… What are you doing to increase customer retention in your business? Any questions? Leave me a comment to let me know you stopped by I would love to connect with you.

Want to drive more sales and grow traffic, sales and profit? Organise a digital strategy audit today

How to avoid spending $10,000 on a💩 website and killing your sales in 2020.

How to avoid spending $10,000 on a💩 website and killing your sales in 2020.

Are you thinking about investing in a new website in 2020 or maybe giving your current one a polish?

Are you confused about all the acronyms, bells and whistles and what you actually need for your website to function as a marketing machine in 2020 and beyond?

Is your current website a crappy salesperson who frustrates and drives customers away to the competition who needs to be fired?

Learn from your analytics

Whatever your motivation for investing in a new website it is important to analyze what’s happening with your website and digital marketing. Find out what’s wrong, then invest your marketing budget in the right place so that you can generate leads, sales, repeat business and pay for itself.

Creating an online sales person (without the 80k+ salary)

How would you like to turn your new website into your best salesperson who works 24/7 365 educating strangers, generating leads and helping you turn website visitors into customers? What kind of impact would that have on your business?

Let me tell you a story about a growth marketing client of mine.

Client C came to me after commissioning a $10,000 redesign of his website with a local freelancer. The site was beautiful, the images were super high quality, it oozed sophistication…But sadly it KILLED his conversion rate. 

After they pushed “go” on the new website and went live the leads stopped rolling in, the free traffic from google declined and the phone stopped ringing… tumbleweeds were rolling past his business AND he was 10k in the hole.

Why do you ask?

The website:

  • Was not mobile-friendly and was SUPER SLOW
  • It was not built in a way to attract their ideal customer (using SEO best practice to get free traffic from google)
  • There was no tracking to let them know what to fix to turn things around, which marketing made the phone ring, and where they were losing leads, customers and marketing budget.
  • To make any change to the website was super confusing and often cost $100s of dollars because it was built in a confusing system.

How did we fix it:

  • First we put tracking code on the old website so we knew which elements to get rid of and what to change to increase leads, make the phone ring and make them sales.
  • We built them a new conversion rate optimized lead generating website that they could update regularly with campaigns, products and services.
  • We structured the pages of the website around the keywords their customers typed into google when they were looking for the services they sold so they could be found on google.
  • We didn’t put all the marketing budget into the build, we put some aside to constantly measure, test & tweak.
  • Put tracking on the website that told them which marketing channels made the phone ring, leads come in, and generated customers. 

This gave us the data we needed to drive changed on the website that helped them generate more business for less money.  We still regularly analyzed the data and tell them what needs to change to help them grow.

The result:

A marketing machine that attracts their ideal customer educates them into a lead, makes the phone ring, quote forms come in, so their sales team can take over and glide into a sale.

It’s all about choosing the right tools and team at the right time.

The trouble with most freelancers and designers is they build the website, hand it off, and move onto the next one. They are not around to see what happens when the client starts paying for advertising, driving traffic to the website then leave… without buying.

As growth marketers we are constantly tracking and measuring what is happening on our customer’s websites, testing and optimizing campaigns and landing pages to help them drive results.

Are you unhappy with your current website? Not sure if you need to tweak it? Upgrade it? Or start from scratch? Do you want to build a marketing machine? Let’s chat about your digital marketing and come up with a killer lead generating a strategy to help you explode your sales and drive business growth. 

We can help you figure out:

  • Exactly what you need in terms of a website and digital marketing to start generating leads and sales on demand when you need them. 
  • Help you make sure you do not invest in the wrong place by building a 💩 website or flooding a 💩 website with traffic when it does not sell.
  • Take a look at the current state of play with your digital marketing and the biggest thing you need to change to drive results

Organise a quick audit of your current marketing and a chat about how we could grow your business

Will your business be a hunter or the hunted? How to set up a marketing machine to hunt new business.

Will your business be a hunter or the hunted? How to set up a marketing machine to hunt new business.

The way we do business is changed with many companies scrambling to go online… or even keep the doors open.

I was having an interesting conversation during a coaching session with one of my clients today about surviving after all this.

She said, ” After all this with so many business’s closing when it comes to marketing we can either be a hunter or hunted… We are a hunter”

So what makes her a hunter?

She is buying traffic and customers at a predictable cost using Facebook & Google ads.
She has a system to get into the phone, tablets and computers of people who visited her website and did not buy the first time.
She has a website that is a great salesperson.
She practices regular optimisation to fix and improve things.
She knows her numbers.
She has a system to bring customers back into her website beyond the first purchase.

Basically, she has a marketing machine to attract, convert and retain customers.

And what makes someone hunted.

They build a website and never change it and wait for the customers to roll in.
They don’t have systems in place to attract, convert and retain customers.
They keep buying new customers and have no systems in place to get repeat business
They don’t know how to buy leads, customers and sales
They relying on foot traffic, word of mouth, and wait for the customers to come in.

Which will you be? What is one thing you have done to be a hunter this week?

Weather The Storm Resources & Tools

Weather The Storm Resources & Tools

Weather The Storm Resources & Tools

Greeting, Thanks so much for jumping over to my website from Weather the storm. As promised here is a list of are resources and recommendations for tools I use every day. Just a heads up some of these links are affiliate links because I receive a small commission for recommending the products I love using to help people grow their business (and to grow my own). I only pop tools and resources here that I use or have used in the past.

Shopify – Build your own Ecommerce Store

What it is: Shopify is an e-commerce platform that lets you build your own online store and sell goods online.

Why I like it:

  • Amazing analytics as soon as you log in on the home dashboard
  • Tells you which marketing makes you the most money so you can do more of it
  • You can buy Apps and plugins (and get some for free) to add extra functionality
  • You can use their credit card payment system

Get a free 90 day trial: Learn more here at Shopify

Flex Shopify Theme

What it is: My favourite Shopify theme design ( look at feel) to visually merchandise your stock. Think of it like a pair of jeans you throw on your website to make your butt (stock) look great!

Why I like it:

  • It’s easy to highlight your best assets
  • You get 12 themes in one so you can test and try on new looks with a few clicks.
  • It’s easy to try new conversion-boosting tactics to get the website converting more strangers into customers.
  • Makes your website look sexy!
  • Easy to make changes to the pages of the website yourself without paying a developer.
  • They keep updating it to get new functionality and stay relevant for a really small cost.
  • Tutorials by video and step by step images on how to use it.

Try it – they offer a money-back guarantee if it’s not for you – which you won’t need cos it kicks ass!

Unbounce

What it is: Unbounce is a tool that lets you build landing pages and popups. They are pages that your potential customers land on – enter your website on – that convince them to take a certain step or action.

Why I like it:

  1. It’s easy to get a new page up on your website without a developer
  2. You measure how well a page is working as a salesperson
  3. You can clone your landing page, and try something new, a headline, picture, different words, and then see which one is a better salesperson.
  4. You can customise your marketing to a specific industry, market or stage of the buying process to its really compelling and turns more strangers into customers.
  5. They convert WAY better than websites
  6. You can track everything
  7. You can add Pop up bars or banners to highlight important information such as specials, news alerts or trying to capture their details before you leave their website

Get a free 14 day trial of unbounce

Lead Pages

What it is: Leadpages is a tool that lets you build landing pages and websites that convince them to take a certain step or action.

Why I like it:

  1. It’s easy to get a new page up on your website without a developer
  2. It’s easy to build your website yourself.
  3. You measure how well a page is working as a salesperson
  4. You can clone pages page, and try something new, a headline, picture, different words, and then see which one is a better salesperson.
  5. You can customise your marketing to a specific industry, market or stage of the buying process to its really compelling and turns more strangers into customers.
  6. They convert well
  7. You can track everything

Get a free 14 day trial of lead pages

Hubspot – CRM

What is it: Hubspot is a Customer relationship management tool which lets you manage leads and deals in your pipeline to make sure you never lose a sale.

Why I like it:

  • There is a free version for people getting started.
  • It has a webchat feature you can put on your website that pulls leads into your CRM to convert into customers.
  • You can see all email communication going out against the lead so you know what marketing materials they have seen
  • You can see which pages they have viewed on your website on what dates so you know what step of the buying journey they are at and can customise your approach to do the best job when selling.
  • When you m love up to the paid version you can bolt on all sorts of extra functionality like content marketing, sales, social media management, chat, landing pages, websites, email and more.

Get a free 14-day trial and see what you think

Canva

What is it: Its a tool that lets you create high-quality images for social media and marketing without the graphic designer’s fees. I recommend the pro version which is around $120 a year from memory.

Why I like it:

  • With the pro version, you get access to way more to free photo, icons and elements so you don’t have to keep buying stock images, and if you do need to buy a stock image, you can do it in the platform.
  • The pro version quickly pays for itself in saved time and killer looking marketing.
  • It makes you look like you have a graphic designer
  • There is a free version
  • It’s easy to use
  • With the pro version, you can save your brand details like fonts and colour pallets and quickly make everything look on-brand

Give it a go for free or sign up for pro here

Done for you

Want someone to build you a kick-ass marketing funnel that generates leads and sales? That’s what we do 🙂 it all starts with a strategy audit to come up with a game plan to explode your sales.

Inbound Marketing: Out with the cold call and in with the new customer.

Inbound Marketing: Out with the cold call and in with the new customer.

The thing that I love about digital marketing is the ability target your ideal customer and measure the results.

I looked at a form of print “snail mail” marketing using a local service here in Auckland.

It was going to cost me a minimum of $1000 to reach 500 people in my area (that is not including the creation time of the marketing material or printing costs).

The whole idea was they would send out a simple mail out to 500 people from a niche of my choice like manufacturers, retailers, dentists or scientists, then give me a copy of the recipients so I could call up and see if people got my brochure and were interested.

I have to admit I wasn’t sold, the cost seemed high and it seemed like a laborious task to follow up cold leads by phone.

But I pressed on trying to find out exactly what I would get for my $1000.

I asked “What kind of response rate does this marketing get?”

They replied “We do not measure it, but you can do it by phone”.  They could not give me any feedback of past results, or offer any sort of tracking services.

This set my nerdy alarm bells off – Marketing to a vague, untargeted list, of cold leads, with no idea of the take up rate, no tracking, cold calling.

So I thought back to any mail I had received from them in the past and the fact that 95% of it went straight into my rubbish bin.

So I turned back to my own digital tool kit for marketing my own business.

  • Online I could be much more specific about my target market.
  • I could cast a net around people in Auckland (or all of New Zealand) who were sitting at their computers (or on their iphones) and actually looking for services like mine.
  • For the same spend I could get a months worth of marketing … not 1 mail out that probably ended up in the rubbish bin.

If you are reading this blog post it is a testament to the fact that I am doing something right!

Marketing issues that business owners face

It is only after this experience of using old school marketing I realised the issues that everyday business owners face when trying to sell their goods and services.

So I wanted to throw this blog together to give you some ideas of how to hone in on your target marketing and get more for less with digital marketing.

Personally, I turned to the following marketing channels.

Facebook –  I am not talking posting cat videos and inspiration quotes, but rather building facebook ads that drive traffic to a website, and push them through a sales funnel, that educates them and turns them into paying customers.  Learn more about facebook marketing here

Google Adwords – Getting your marketing message in front of people in your area, with their wallets in hand, searching for your products or services. Learn more about google adwords here…

Content Marketing – Setting up a blogging system that helps website owners and businesses navigate the confusing world of online marketing and learn about the important tools they should be using to successfully market their business online and getting my brand out there.  Learn more about content marketing training here…

Need help with digital marketing?

If you are looking for new customers I recommend you give these methods a try, and if you need any help check out the services I have linked to above.

Drop me a line

I would love to know what you thought of this blog post so be sure to ask questions or leave me a comment below so I know you stopped by.

Get a Digital Strategy to explode sales.

Get a Digital Strategy to explode sales.

Ever wondered if your website is actually working? Does your current marketing bring in enough new and repeat customers?

If your website is not doing a great job of capturing strangers, educating them into leads, converting them into paying customers and encouraging them to come back, time and time again, then you end up spending all of your profits on marketing and struggle to get a return on investment.

This means your marketing always feels more like an expense than an investment.

Using your eCommerce website to print money

Using your eCommerce website to print money

Imagine being able to print 💰money💰. You head to your computer, fired up the 🖨️ printer, plugged in the amount & wooosh money started coming out the slot at the bottom.

How would this change your life?

Would you buy a boat? A holiday home? Hire fantastic staff so you could take time off to take that trip you have always dreamed of.

Just like the reserve, your business needs a marketing machine to create #sales and profits. So that when you need more money, you load it up with fuel & set it running and you get a predictable stream of sales coming out at the other end.

Today I was working with a client who was spending on average $8.53 to make a $214 sale. So far this week he has spent $102 to make $2893

He wants more Christmas sales to maximise his profits at this busy time of year. But he is only spending $17 a day on #googleads & after he makes 2 sales for the day, his ads stop showing.

When we look at the figures, we can see he is missing out on being seen by 89% of the market.

If he put more fuel in his #marketing machine (budget) he could be doing 9x that.

What would you do?

Imagine being able to print 💰money💰. You head to your computer, fired up the 🖨️ printer, plugged in the amount & wooosh money started coming out the slot at the bottom.

How would this change your life?

Would you buy a boat? A holiday home? Hire fantastic staff so you could take time off to take that trip you have always dreamed of.

Just like the reserve, your business needs a marketing machine to create #sales and profits. So that when you need more money, you load it up with fuel & set it running and you get a predictable stream of sales coming out at the other end.

Today I was working with a client who was spending on average $8.53 to make a $214 sale. So far this week he has spent $102 to make $2893

He wants more Christmas sales to maximise his profits at this busy time of year. But he is only spending $17 a day on #googleads & after he makes 2 sales for the day, his ads stop showing.

When we look at the figures, we can see he is missing out on being seen by 89% of the market.

If he put more fuel in his #marketing machine (budget) he could be doing 9x that.

What would you do?

Spend $510 a month to buy 60 sales and make $12,840
Spend $4590 a month to buy 538 sales and make $115,132.