How to attract more customers to your physical premisis and get them to #shoplocal
Covid19 has seen many retail business’s shut and others struggle to bring in customers. I wanted to put together a quick free training to help business attract more customers FOR FREE by leveraging their Google Business Listings.
P.S. This is also a great hack for improving your local SEO.
How much money do you spend on AdWords each month? How many sales, bookings or leads do you get through your website each month?
The way your AdWords guy (or gal) runs your AdWords account makes all the difference between sales and … well sucking.
If your budget gets chewed up earlier in the day, without making any sales – you miss out on potential customers because they do not see your add… but they do see your competitors.
So this raises the question – How well is your AdWords account being run?
We have just put together this free 1 page report on the 3 biggest mistakes most people make in their AdWords account and the three questions you need to ask your AdWords guy to make sure you are not making them.
Need help getting your head around Google AdWords?
By creating strong internal site links on your website (that’s text links within the content of your website to other pages of your site). You can pass online credibility to those pages and show search engines and customers how all of your content is related.
Make it natural.
Now I am not saying you want to link to the same keyword phrase like “online pharmacy” over and over again. But rather link to a number of different pages, or products on your site that relate to any given page. It shows the search engine spiders that you have valuable content and links for their customers to read.
Mix it up
When you are building an e-commerce website it is important to look at the navigation and linking as well as design, this is how visitors are going to get around your website. Merchandise the most important or high margin products and link through to helpful blog posts, reviews or popular products in your content.
Get a blog
Having a blog is a great way to link to various content on your website and presell customers on your goods and services.
Handy Hint: Think about internal linking as well as external linking on your website as both are important elements of website success.
What to do next:
Audit your website and see what pages you are linking too, and create more contextual links within your content that are useful to potential customers.
Start blogging about topics related to the products you sell
Make sure your website is built on technology that will let you grow traffic and market yourself using current search engine optimisation standards.
Ever wondered what Google thinks of your website? How fast it loads plays a part in how well you rank in the search engines, how much you pay for adwords clicks and how well you retain website traffic. Here is a video on how to look up your Google Page Speed using the Google Developers Page Speed Insights Tool
Watch this video
Hi, Lucy Ross here director at www.ecommercemarketing.co.nz and I am going to show you how to look up your website’s page speed and see how you are performing in terms of page load time when people come to your website.
The reasons you would want to look into this is that Google takes into account how long your websites page takes to load when it decides which websites to rank in its search results.
And that is because they want the people who are coming to Google typing in keywords to get a really great user experience. They do not want to send their users to a website and have to sit and wait 20 seconds for everything to load up, so you want to make sure that you are serving up the content on your website within a couple of seconds, otherwise, your traffic is going to bounce. And most likely They will leave and probably go to the competition and you are going to be losing money if you are paying to get any sort of traffic to your website.
So what we are going to do is visit the Google Developers Page Speed tool. Now on my website, I have included a link to this on the page speed optimisation page. So you can click on that and open it up. So what we are going to do is click on the link and open up the page.
Google Developers Page Speed Insights Tool – Mobile Results
And we are going to do is plug your website into this box here. So lets take a website and press analyse.
You can put your website or any website in here and it will crunch its page speed for you.
What we will see when we come to this blog nice and simple is that when you are on a mobile phone it is not doing to well, it is in the red, we want that to be orange at least, or preferably green.
And it is giving you suggestions of all the different things you could do in order to improve the page speed. Now it is saying from a user experience perspective it is doing well.
How do I fix my websites mobile page speed?
So what you want to do is come in and here and fix the red and orange problems, you can use the drop down to find out all the files that are slowing your page down.
If you are not technically minded and this stuff doesn’t make sense to you, that’s where we come in. We provide a page speed optimisation service and basically what our developer does is he logins to your website and he makes changes to all of your files to help bring it out of the RED ZONE and into the GREEN ZONE and improve your Google page speed.
And what it means is if this makes no sense to you, as it probably does if you are not a developer you can hire us and we will fix that for you.
Google Developers Page Speed Insights Tool – Desktop
And you can also jump across and see how you are performing on a desktop computer. We can see this website is not doing to well on a desktop either. The reason this website is not doing that well is because she needs to crunch up her images and make them a little bit smaller, and she needs to do some more technical stuff to the site in order to improve that.
Basically this analysis tool breaks your websites issues down into different categories. It is saying that the things you should fix immediately are in red, the things you should consider fixing are in orange, and the things doing really well are in green. And this will help you prioritise what you need to do.
If you decide your website needs page speed optimisation because you are in the RED and want to be in the green you can head to our website to the page speed optimisation section and you can learn more about this service.
How many customers does a slow website cost you?
Page speed optimization is important for optimizing your website for not only traffic, but also for conversions.
A fast loading site will let your potential customer find the information they are looking for faster – and be more likely to convert. Because its fast, the search engines will be more likely to rank it in their search results. This means more traffic, conversions and profits/
A slow loading website will probably drive your potential customer off the site and onto the competitions site because your page to took long to load, or did not work on a smart phone . Because of poor user experience its likely that your rankings could drop, which means spending money on traffic that leaves, less conversions and wasted marketing budget.
Need help with this?
We provide done for you e-commerce services – Page speed is just one of the elements we look at during our conversion and traffic optimization. If you want to find out if this service might be right for your business schedule a 10 minute chat today click here…
The future of your website and sales is dependent on your ability to stay up to date with the latest trends and be found online.
Get With The Times
In order to stay relevant, you need to make sure your business is accessible via new technologies. With three times as many mobile phones than home PC’s, it is easy to see why International businesses are making a move towards mobile accessible websites.
New Zealand Mobile Marketing
Internet access via mobile in New Zealand is now cheaper than ever. The days of waiting until you get home to use your home PC are slowly being superseded. Whatever you are searching for can be accessed real time from your mobile phone real time.
Over the last two years, there has been a huge shift in the way people look for goods, services and information online with mobile searches exceeding desktop computer searches in many markets. This is why it is important to plan for these technologies now and make sure your website is accessible to anyone searching via mobile phone for products and services like yours.
Mobile Friendly Websites
If you do not have a mobile friendly website you are really shooting yourself in the foot when it comes to getting traffic and customers searching on mobile phones. Search engines like Google use mobile usability as a ranking factor, if people on smartphones click on your listing, then leave because of a poor user experience, Google records this, and it will push you down the rankings as it wants to give its searchers the best possible user experience.
Do you want to see how your website stacks up on a smartphone?
It is time to bring your website up to date when structured right it can become your best sales person that works 24/7 to make you more sales and win you more customers. If you have an eCommerce business we recommend Shopify Website Design and if you have a local business or a service seller we think you can’t beat WordPress as it is easy to use and has plugins when every you need to get up to date with the latest marketing techniques.
You only have to look around you on the bus, in a cafe or just walking down the street to see how prevalent smartphones are. We never leave home without them, often checking them is the first thing we do in the morning, the last thing we do at night… and even during out lunch break… I even heard a horror story the other day about someone using one at a urinal.
So what does this mean for businesses…
Smartphones are influencing the way we research, make purchase decisions and shop.
Calling up and making a booking
Looking at menu’s
Buying online using their mobiles
Checking stock at other stores
reading reviews to decide between models
Mirror your marketing on a mobile!
Now you know that a large percentage of potential customers are looking for you on a mobile phone…you have to ask yourself if your website is mobile friendly.
How does your site stack up – You Mobile Friendliness Self Check
Does it load quickly
Can they click to call
Can they easily find your contact details
Can they get directions to drive to your store
Can they read your content on their small screen without pinching and scrolling
Can they fill out a contact form on their small screen
When people search things using their mobile phones when they are out and about, 84% of them are looking to make purchase decisions. This means you have the opportunity to use google adwords to get in front of people in your area, looking for goods and services like yours… wallets in hand.
Here is a short video I have put together to tell you a little more about how it works.
This is the second instalment in our page speed tutorial series how to look up your average page load speed in Google Analytics. I have put together a video to walk you through this step by step.
Hi Lucy Ross here director at www.ecommercemarketing.co.nz. I just wanted to show you how to jump into your Google Analytics Account (if you have it set up for your website) and figure out how long on average it is taking for your website to load when people visit it. This is called the page load speed.
First we need to login to google analytics
Go to the Google Analytics website
Head to the reporting tab (along the top)
Look for the section called Behaviour > Site Speed > Overveiw
In the Example
Now this example (29.49 seconds) is really high and people are going to get frustrated especially if they are on a mobile phone and they will just leave the website and go somewhere else. On a desktop you might wait a few more seconds but anything over 10, 20 closer to 30 is not great and you NEED to look at bringing this down.
You can also look through the other subcategories in the page speed section of analytics to find out which specific pages are loading faster and which ones are really slow, and in here you can also get speed suggestions and user timing information.
What to do next
This is all going to give you an idea of which pages are not loading fast and need some attention for you. Now the video you are watching is a great supplementary video to a video I filmed earlier where we looked at Google Developers Page Speed Insights Tool and what you can actually do is take your url results from google analytics with regards to page speed. (you can see in the example the homepage is taking 22 seconds to load) and take the urls over to the Google Page Speed analyser and actually find out why certain pages are loading slowly and go and make those changes.
Things like image optimisation are easy to change yourself, some of this stuff is on the more technical side of things and this is a service we can provide for you.
Page Speed Optimisation Services
If you are interested in page speed optimisation and you find this all a little to technically heavy then come to our page speed optimisation page. You can find it in the product section of our website and you can learn more about the services we provide to help speed your website up so you can retain more of the traffic that is coming to your website and turn them into customers.
Make sure your website is working
If you are investing any sort of money into getting traffic to your website be it content marketing, SEO, or traffic and then your website is taking for ever to load, you are basically wasting that money, they are most likely going to leave and go to the competition. So it is really important to make sure your website is actually working as a marketing tool, to capture those leads and to give you time to turn them into customers.
So this is my second video in the page speed optimisation series, learning how to use google analytics to find out your sites average page speed, if you need any help with this head to our Page Speed Optimisation Page. This is Lucy from www.ecommercemarketing.co.nz thank you for your time.
Are you struggling to attract the right kind of traffic to your website? Is your pay per click advertising bill through the roof? Creating content rich landing pages is crucial for converting strangers on your website into paying customers.
[bctt tweet=”The words on your website can make or break a conversion on the site so it is important to make your landing pages sing!” username=”ecommercemarket”]
The words on your website can make or break a conversion on the site so it is important to make your landing pages sing! That way more of the traffic you are attracting to your website will stay and buy, and less will bounce off to your competitiors.
[bctt tweet=”Creating content rich landing pages is crucial for converting strangers on your website into paying customers.” username=”ecommercemarket”]
Why build landing pages?
Get more conversions on your website
Get more traffic from google, social media channels and referrals
Get better results from your marketing
Spend less per click on google adwords
What does a landing page do?
Pre-sell customers on your products and services
Convert them from strangers into leads and send them to your product pages
Rank in google for more keywords
Target your ideal customer and tell them what they need to know so they buy from you
How we use landing pages for our clients.
Landing pages are a crucial part of the work we do for our clients when it comes to attracting traffic and educating it into leads and customers. They allow us to split test certain copy, appear relevant to the reader and the search engines, and help us keep control of our pay per click costs.
Would you like to start using landing pages to attract the right type of website visitors that convert like crazy?
Organise a chat to talk about our Conversion Rate Optimisation Services
[callout title=”Organise a quick chat” link=”/business-scalability-audit/”]Because we don’t know each other yet, and you probably have questions. We have designed a quick 9-minute chat, so we can get to know you better, answer your questions and help you get clear on exactly what needs to change to grow your business.[/callout]
Over to you? Do you use landing pages? Have questions? I would love to connect so please drop me a link below