Our Process - Get laser focused on what needs to change to grow your business...
Set Goals and Create a Measurement Plan
We start off by setting some goals and checking you have the correct measurement in place to drive your business forward. Before we can start optimising and marketing your business we need to have a system to measure what is happening on the website. This data set's the baseline so you know how things are now and this will allow you to look back on 12 months from now to see how far you have come. It also means we can make smart marketing decisions based on the data - not our gut.
Analysis and Strategy
Once you have some goals set, and a measurement plan in place so you are collecting data it is time for us to analyse what is happening on your website. Think of your website like a bucket with holes in it that leaks potential customers and marketing budget. Here we analyse how well your website is working and identify any conversion killers that cause customers to leak off your site without buying and build a list of elements that need to be fixed in order to grow your business.
Optimise the website to increase your conversion rate
This is where where we fix up the issues identified so we can convert more of your current traffic into paying customers. It is important to optimise your website before investing marketing and traffic so that you get the best possible return from your marketing budget. This could include any number of tweaks to the words, technology, layout or design of your website.
Turn up the traffic
Now that all the holes on your website are plugged up and you have created a solid sales funnel its time to turn up the traffic channels are working and start to turn on new traffic channels like S.E.O, Adwords, Facebook, Instagram,Content Marketing, Landing Pages, and Customer Retention Strategies.
Refine and Tweak to Scale Your Business.
Now it is time to Test, Measure and Tweak. We do this by looping back through steps 2, 3 and 4 analysis, optimization and traffic continue to improve sales and grow.
90% eCommerce businesses take these steps in the wrong order and end up flushing their marketing budget down the drain...
They get an eCommerce website build then skip straight to traffic and end up getting little to no return on investment from their marketing budget. Because they skipped step two they do not know what marketing efforts are bringing in sales and which ones are just costing them money.
Now I can see why this happens... you know you need traffic if you are going to make sales, but paying for any sort of marketing without conversion optimization is like trying to catch a basketball sized customer with a baseball mitt... Even though you are trying your best the odds are stacked against you.
Learn more about these steps in the eCommerce Profit Maximiser - your blueprint for doubling your eCommerce Sales.
We don't just drive traffic we Build Businesses...
Our approach is a little different After 10 years in the online marketing game we recognize that you need to be making more money than you are spending on marketing services. That's why we make sure we set up your website for sales success before we drive traffic and work as your marketing partner to scale your business.
Stress Free Services...
Think of us like your virtual eCommerce marketing department. By outsourcing your eCommerce marketing to us you free yourself up to focus on what is important. And skip all the pesky hassles of managing staff, admin costs or having to office space for new team members.
Everything in one place...
There is nothing worse than liaising between developers, designers, S.E.O's and agencies. You get the benefit of a specialist eCommerce marketing department all under one roof focusing on your goals. Developers, Designers, Analysts, S.E.O's, Adwords, Facebook, Social Media, Copywriters, Conversion Experts and Project Managers.
Tried and Tested Steps...
Don't make the mistake most businesses make of driving traffic to a website that doesn't sell. Follow the tried and tested steps we have used to help grow local businesses and get laser focused on the steps that will help you grow your eCommerce business.
Our Customers Loves Our System
Because It is all Done for them..
"Ecommerce Marketing provides lot of helpful advice, keeps my marketing up to date and helps me out with the “next step” in growing my eCommerce store."
"By this time next year I will 100% online and have replaced the sales from my servicing and retail business."
Cameron Wilson, Barometers&Clocks.com
"Our conversion rate has doubled with the new website design and technology upgrade."
Jim Hopley, Pharmacy-NZ.com
YES! I'm Ready To Get Started Today
10 minute eCommerce strategy audit
In this 10 minute rapid fire business audit we will identify the number 1 thing that is stopping you from getting what you want and tell you the three specific strategies that you need, that if you implement now, will get you the results that you want quickly.