Privacy & Security Policy

Last updated: 29/04/26

This Privacy & Security Policy explains how The Ivy Lead Limited, trading as Ecommerce Marketing NZ & AU and/or EcommerceMarketing.co.nz, collects, uses, stores, protects and shares personal information when you use our website, submit a form, download a resource, book a call, attend an audit or meeting, or use our services.

We are committed to handling information responsibly and in accordance with the New Zealand Privacy Act 2020.

By using our website, submitting information to us, booking a call, downloading a resource, or engaging with our services, you acknowledge that you have read this Privacy & Security Policy.

1. Who We Are

This website is owned and operated by The Ivy Lead Limited, a New Zealand company.

We provide ecommerce marketing, digital strategy, paid advertising, search engine optimisation, AI search optimisation, conversion strategy, audits, consulting, training and related business services.

For privacy enquiries, you can contact us at:

Email: [email protected]
Website: https://www.ecommercemarketing.co.nz/

2. What Information We Collect

We may collect personal, business and behavioural information, including:

  • your name;
  • email address;
  • phone number;
  • business name;
  • job title or role;
  • website URL;
  • location or country;
  • information you submit through forms, questionnaires, surveys, booking pages or emails;
  • business goals, marketing needs, website issues or growth challenges;
  • revenue, website traffic, conversion rate, advertising spend, margins, product information or other business metrics you choose to share;
  • information discussed during audits, consultations, training sessions or client meetings;
  • meeting recordings, transcripts, summaries or notes where AI note-taking or recording tools are used;
  • pages visited, time on site, clicks and website interactions;
  • device type, browser type, IP address and approximate location data;
  • email engagement data, such as opens, clicks and replies;
  • advertising engagement data, such as interactions with our ads or retargeting audiences; and
  • any other information you choose to provide to us.

Please do not provide confidential, commercially sensitive, personal or third-party information unless it is reasonably necessary for your enquiry, audit, consultation or service request, and you have authority to share it.

3. How We Collect Information

We may collect information when you:

  • visit or browse our website;
  • fill out a form, questionnaire, audit form, survey or booking page;
  • book a Business Scalability Audit, discovery call, consultation, training session or meeting;
  • download a lead magnet, guide, checklist, template or other resource;
  • subscribe to our email list;
  • open, click or reply to our emails;
  • view or interact with our ads;
  • communicate with us by email, phone, video call, social media or other channels;
  • attend a recorded, transcribed or summarised meeting;
  • become a client or enquire about becoming a client; or
  • use our services.

We may also collect information automatically through cookies, pixels, analytics tools, CRM tools, advertising platforms and similar technologies.

4. Why We Collect And Use Information

We collect and use information to:

  • respond to your enquiries;
  • provide requested resources, downloads or information;
  • prepare for and conduct Business Scalability Audits, consultations, training sessions and meetings;
  • understand your business, goals, challenges, target market, products, customers and marketing needs;
  • assess whether we may be able to help you;
  • prepare recommendations, follow-up, quotes, proposals or service options;
  • provide our services, audits, consulting, training and marketing support;
  • carry out marketing research, customer research, copywriting, strategy work, campaign planning, reporting and project management;
  • create, review or improve marketing assets, including website copy, ad copy, landing page copy, campaign ideas, content plans, reports and strategic recommendations;
  • manage client onboarding, communication, project delivery and internal records;
  • remember previous conversations so we can provide more relevant follow-up if you choose to work with us later;
  • improve our website, content, resources, offers and user experience;
  • better understand our target market, prospects and clients so we can improve our own marketing, content, offers and services;
  • deliver relevant marketing emails, educational content and service-related communications;
  • create advertising audiences, remarketing audiences or lookalike audiences where permitted;
  • measure website performance, campaign performance and email engagement;
  • prepare client reporting and performance summaries;
  • protect the security and integrity of our website, systems and business;
  • meet our legal, tax, accounting, insurance and compliance obligations; and
  • enforce our terms, agreements and rights.

Where we use information to improve our own marketing, content or services, we will take reasonable steps not to publicly identify you or disclose confidential business information unless you have given us permission or the information is already publicly available.

5. Business Scalability Audits, Forms And Questionnaires

If you book a Business Scalability Audit, consultation, training session, discovery call or strategy session, we may ask you to provide information about your business before the meeting.

This may include your website, revenue, traffic, conversion rate, advertising spend, business goals, current marketing activity, products, challenges and priorities.

We use this information to prepare for the meeting, understand your business, conduct the session, assess whether we may be able to help, and prepare follow-up, quotes or proposals.

A free Business Scalability Audit is a high-level business and marketing conversation. It is not a full strategic plan, financial review, legal review, accounting review, technical audit, advertising audit, SEO audit, conversion audit or guaranteed diagnosis of every issue affecting your business unless we agree otherwise in writing.

6. AI Note-Taking, Transcription And AI Assistance Tools

We may use trusted tools, including AI note-taking, transcription, meeting summary or AI assistance tools, to help us prepare for meetings, take accurate notes, organise business information, prepare follow-up, and create quotes or proposals.

These tools may include providers such as Fathom, Fireflies, Claude, ChatGPT or similar services.

We may also use AI tools to assist with marketing research, customer research, copywriting, campaign planning, content planning, project management, reporting, summarising information, organising notes and preparing strategy materials.

Where a meeting is recorded, transcribed or summarised, we will take reasonable steps to let you know. If you do not want an AI note taker used during a meeting, please tell us before or at the start of the meeting.

We may retain enquiry forms, meeting notes, transcripts, summaries and internal notes for business record-keeping and future follow-up. This helps us avoid asking you to repeat information and provide more relevant support if you choose to work with us later.

Our use of these tools is also subject to the relevant third-party provider’s terms, privacy policy and data handling practices.

7. CRM, Email And Business Systems

We use third-party systems to help run our business, manage enquiries, communicate with leads and clients, store information and deliver services.

These may include tools such as:

  • Go High Level or other CRM and email marketing platforms;
  • Google Workspace, Google Drive, Google Meet, Google Analytics and related Google tools;
  • ClickUp or other project management tools;
  • Fathom, Fireflies, Claude, ChatGPT or similar AI, note-taking, copywriting, research or meeting tools;
  • Swydo or other marketing reporting tools;
  • advertising platforms such as Google Ads, Meta/Facebook, Instagram, Pinterest or LinkedIn;
  • website platforms, plugins, forms, hosting and security tools; and
  • accounting, proposal, payment or administration tools.

We use these tools to store contact details, manage communication, send manual or automated emails, segment contacts, track interactions, manage project work, prepare follow-up, create reports, support marketing research and deliver our services.

You may unsubscribe from marketing emails at any time using the unsubscribe link in our emails.

8. Sharing Your Information

We only share information where reasonably necessary for business, operational, legal or service delivery purposes.

We may share information with:

  • CRM and email marketing platforms;
  • analytics providers;
  • advertising platforms;
  • AI note-taking, transcription, meeting summary, copywriting, research or AI assistance tools;
  • marketing reporting tools such as Swydo or similar providers;
  • cloud storage and document management platforms;
  • project management tools;
  • website hosting, security, form and plugin providers;
  • contractors, team members or service providers who help us deliver work;
  • professional advisers, insurers, accountants or legal advisers where needed;
  • law enforcement, regulators or government agencies where legally required; and
  • any other person or organisation where you authorise us to share it.

We do not sell your personal information.

9. Disclosure Outside New Zealand

Some of the tools and service providers we use may store or process information outside New Zealand.

Where personal information is sent, stored or processed overseas, we take reasonable steps to ensure it is handled appropriately and in accordance with applicable privacy requirements.

This may include using reputable service providers, reviewing their privacy and security terms, relying on their contractual safeguards, or taking other reasonable steps depending on the circumstances.

10. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.

These measures may include:

  • SSL encryption on our website;
  • secure login access to business tools;
  • restricted access to personal information by authorised team members and contractors only;
  • multi-factor authentication where available;
  • use of reputable platforms and cloud-based systems;
  • password management and access controls;
  • staff and contractor guidance on data handling and security;
  • removing access when staff or contractors no longer require it; and
  • reviewing key systems and security practices from time to time.

However, no online system, email system, cloud platform, AI tool or internet transmission is completely secure. While we take reasonable steps to protect information, we cannot guarantee absolute security.

11. How Long We Keep Information

We keep personal and business information only for as long as reasonably necessary for the purposes for which it was collected, including to:

  • respond to enquiries;
  • provide resources or services;
  • manage client relationships and internal records;
  • prepare quotes, proposals and follow-up;
  • support future communications where relevant;
  • meet legal, tax, accounting, insurance or compliance requirements;
  • resolve disputes; and
  • protect our legitimate business interests.

If you do not become a client immediately, we may still retain enquiry forms, meeting notes, transcripts, summaries or internal notes so we have a record of previous conversations if you choose to work with us later.

You may contact us to request access, correction or deletion of personal information we hold about you. We may need to retain some information where required or permitted by law, or where it is reasonably necessary for legitimate business record-keeping.

12. Cookies And Tracking Technologies

We use cookies, pixels and similar tracking technologies to help our website work, understand how visitors use our website, improve user experience and deliver relevant marketing.

These may include:

  • Google Analytics;
  • Google Ads conversion and remarketing tags;
  • Meta/Facebook Pixel;
  • tracking through Go High Level or related campaign tools;
  • website forms, plugins and analytics tools; and
  • other advertising, analytics or optimisation tools.

Cookies and tracking tools may collect information such as pages visited, time on site, device type, browser type, IP address, referral source, form interactions, ad interactions and other website behaviour.

Cookies do not collect information such as passwords or payment details through our website.

You can control or disable cookies through your browser settings. Some website features may not work properly if cookies are disabled.

13. Marketing Communications And Advertising

If you submit an enquiry, download a resource, subscribe to our email list, book a call, attend an audit, or otherwise engage with us, we may send you relevant follow-up communications, educational content, marketing insights, offers, reminders or service-related messages.

You can unsubscribe from marketing emails at any time using the unsubscribe link in the email or by contacting us directly.

We may still send non-marketing messages where necessary, such as replies to enquiries, booking information, proposals, invoices, service updates or client communications.

We may also use advertising tools to create remarketing, custom or similar audiences, so we can show relevant ads to people who have visited our website, engaged with our content or provided information to us.

You can manage ad preferences through the relevant advertising platform settings.

14. Your Rights Under The New Zealand Privacy Act 2020

Subject to the Privacy Act 2020, you have the right to:

  • ask whether we hold personal information about you;
  • request access to personal information we hold about you;
  • request correction of personal information we hold about you;
  • withdraw consent to marketing communications;
  • request that we delete or stop using your personal information, where applicable; and
  • complain to the Office of the Privacy Commissioner if you are not satisfied with how we handle your information.

To make a privacy request, please contact us at [email protected].

We may need to verify your identity before responding to a request.

15. Privacy Breaches

If we become aware of a privacy breach involving personal information, we will take reasonable steps to assess and respond to the breach.

Where required by law, we will notify affected individuals and/or the Office of the Privacy Commissioner.

16. Links To Other Websites

Our website may contain links to third-party websites, platforms or resources, including social media platforms, video platforms, booking tools, advertising platforms, client websites and case studies.

We are not responsible for the content, privacy practices, security or policies of third-party websites or platforms.

You should review the privacy policies of any third-party websites or platforms you use.

17. Children

Our website, resources and services are intended for businesses and people acting for business or commercial purposes. They are not directed at children.

We do not knowingly collect personal information from children.

18. Changes To This Policy

We may update this Privacy & Security Policy from time to time.

The latest version will be available on our website, and the date at the top will reflect the most recent update.

Your continued use of our website after this policy is updated means you acknowledge the updated policy.

19. Contact Us

For questions or requests relating to this Privacy & Security Policy or your personal information, please contact:

The Ivy Lead Limited
Trading as Ecommerce Marketing NZ & AU and/or EcommerceMarketing.co.nz
Email: admin[@]ecommercemarketing.co.nz
Website: https://www.ecommercemarketing.co.nz/