Shopify Consultant: Lucy Ross Ecommerce Consultant for Business Growth & Profit

If you are stuck, overwhelmed, or unsure what is actually worth fixing in your ecommerce business, this is where we figure it out. These consulting sessions give you direct access to experienced Shopify growth advice, so you can get clarity on what matters, what to ignore, and what to do next.

Used by ecommerce brands who want Marketing direction without hiring a full-time CMO or marketing manager.

You need a shopify growth consultant

A lot of ecommerce businesses do not need more random advice. They need someone to look at what is going on, cut through the noise, and help them decide what is actually worth focusing on next.

  • Need experienced input without hiring in-house
  • Spending on ads but not sure if they are working
  • Unsure what to fix first on the website
  • No clear growth plan or next step
  • Confused about numbers, margins, or profitabilit
  • Need direction on offers, campaigns, or promotions
  • Want advice on SEO, AI, systems, or automation

Strategic Consulting for Shopify and Ecommerce Brands

This is not a course, a templated audit, or a one-size-fits-all strategy package. This is focused consulting time for businesses that need experienced direction. Sometimes that means talking through roadblocks. Sometimes it means pressure-testing ideas, reviewing what is working, helping you understand your numbers, or advising you on what to do next. The goal is simple: help you make smarter decisions about your marketing, website, growth, and priorities. Bring me the problem. I will help you work out the next move.

What We Can Work Through Together

 Sessions are tailored to what is most relevant in your business right now. Rather than overwhelm you with 100 things you need to do, we focus on the next big thing that will help you push forward.

Growth Direction

Get clarity on what to focus on next, what order to tackle things in, and where growth is likely to come from.

Numbers and Profitability

 Work through CAC, margins, break-even thinking, budget decisions, and what your numbers are really telling you.

Ads and Traffic

Talk through paid ads, campaign issues, wasted spend, scaling decisions, and traffic strategy.

Campaigns and Offers

Get input on promotions, product focus, launch planning, and what you should be selling or pushing next.

Website and Conversion

Review your website experience, customer journey, messaging, and what may be hurting conversions.

SEO, AI, Systems and Tools

Talk through content direction, AI search visibility, SOPs, automations, and the tools you need to grow more efficiently.

SEO Is Not About Traffic

How it works


Step 1: Book a Business Scalability Audit: We start with a quick conversation to understand your business, your challenges, and whether consulting is the right fit.


Step 2: Choose the Support You Need: If it makes sense, we book consulting time based on the type of help you need.


Step 3: Get Clear Direction: We use the session to work through the next big problem, cut through the noise, and help you decide what to do next. These sessions work best when we focus on one thing at a time, moving the next big “rock” as we go, and pushing things forward.

seo for traffic and sales vs seo for visbility
picture frame with mantra ready, set, grow

What You Walk Away With

Focus on your next big win!

Every session is different, because every business is different. But the goal is always the same: more clarity, better decisions, and less wasted time.

  • ✓ Clearer thinking around your next move
  • ✓ Expert input on your current challenge
  • ✓Honest advice on what is worth fixing
  • ✓Direction you can act on straight away
  • ✓A more focused view of your priorities

Ready. Set. Grow!

This is a good fit if

  • You run a Shopify or ecommerce business
  • You feel stuck, messy, or unsure what to prioritise
  • You want strategic help without hiring full-time
  • You need experienced input on growth, website, ads, or systems
  • You want someone to help you think through the next step in bite sized chunks without overwhelm

This might not be for you if

  • You are looking for cheap hourly help
  • You want someone to do all the work inside one session
  • You want implementation included without separate scoping
  • Your looking for free consulting.
  • Your not willing to put in the work

Shopify Coaching

From $300 per hour + GST

Sessions are focused, high-value consulting time tailored to your business and your current priorities. For ongoing support, campaign roadmap sessions, strategy projects, or done-for-you implementation, we can scope that separately. This is important. It creates boundaries without sounding harsh.

Planing our path forward picture of a strategy planner

Work With Someone Who Thinks in Growth, Not Guesswork

Your Growth Marketing Consultant

Most ecommerce businesses don’t need more tactics. They need clarity on what to fix and what to focus on next. That’s where I come in. Hi, Im Lucy, I work with Shopify and ecommerce brands across New Zealand and Australia, helping them make smarter decisions across marketing, websites, campaigns, and growth strategy. I’m often brought in when things feel messy, performance has plateaued, or money is being spent without a clear return.

My role sits between a strategist and a marketing manager — helping you prioritise what matters, avoid wasted spend, and move forward with clarity. I don’t look at channels in isolation. I look at the full picture — your ads, website, offers, and numbers — and identify what’s out of order and what needs to be fixed first.

If you want clear direction on what to do next, this is where we start.

What Happens When Structure and Strategy Improve

Real Results From Ecommerce Brands

When SEO is aligned with your website and marketing, it becomes easier to grow traffic that converts.

-75%

Reduction in the cost per sale

from paid marketing

4x

improvements in conversion rates

From high quality traffic

3x

Improved page speed & Quality score

stronger performance across both SEO and paid channels

What You Get

Who This Is For

Built for Ecommerce Brands Ready to Grow

This is for:

We have experience across a number of niches, not limited to fashion, healthcare, home services, supplements, digital products, training & coaching, food, gifts, business to business and lead generation.

  • Shopify and ecommerce brands
  • Businesses are already investing in marketing
  • Brands ready to improve their website and strategy
  • Founders who want to scale, not just test
  • Businesses targeting Australia, New Zealand, or both

Ecommerce SEO Services in Australia, New Zealand, USA & CANADA.

Supporting Brands Across Key Markets

We have and can work with ecommerce brands across Australia, New Zealand, Canada & USA, including Sydney, Melbourne, Brisbane, Perth, Auckland, Christchurch, Tauranga, Dunedin, and Wellington. Whether you are focused on one market or expanding internationally into both, we help you get found by the right customers.

Shopify Consulting Services Frequently Asked Questions

Here are some frequently asked questions

You can use sessions to get advice on ads, website conversion, campaigns, budgets, profitability, SEO, AI, systems, and general ecommerce growth direction.

We specialise in ecommerce and primarily work with Shopify businesses, but some consulting may also suit other ecommerce brands depending on the situation. We have experience working with lead generation businesses where a sales team needs to speak to the person. And can help. We offer lead generation and help with sales for non ecommerce businesses through our website theivylead.com

No. This is consulting time focused on advice, direction, and decision-making. If you need implementation, that can be scoped separately or done by your inhouse team, depending on your organisational structure

Yes. Some clients book one-off sessions, while others engage ongoing support every 2 weeks or monthly or quarterly depending on what they need.

 No. The Business Scalability Audit is designed to help work that out. If consulting is right for you, then we tackle the next big road block or project thats going to help you move things forward. We can also offer campaign roadmaps (to plan promotions) or digital roadmaps to help plan website redesigned, depending on your needs.

We usually start with a complimentary business scalability audit, we want you to win, so its important for us to figure out what you have, whos on your team, whats missing, and what you need, in order to help you. And answer the pesky “how much” question. Some businesses benefit from starting with our 8 week growth marketing course, to understand the fundamentals, and know enough to manage a team, and agency and their numbers, then more into a monthly or fortnightly consulting to keep the momentum going.

Get Clear on What’s Holding Your Growth Back

If your marketing isn’t delivering the results you expected, there’s always a reason. In this session, we take a step back and look at your business as a whole , your traffic, your website, your offers, and your current marketing , to identify what’s holding you back and what to prioritise next. You’ll walk away with a clear plan to grow your traffic, sales, and profit, and a better understanding of what to fix first so you don’t waste time or budget going in the wrong direction.