When it comes to eCommerce Marketing it’s easy to blow all of your budget on the wrong tactic. e.g. Spend on money on adwords or S.E.O before you optimize the site . If you do this in the wrong order you can lose valuable marketing budget and gobble any profit.
Measure & Analyse what is happening
We start off by setting some goals and checking you have the correct measurement in place to drive your business forward. Before we can start optimising and marketing your business we need to have a system to measure what is happening on the website. This data set’s the baseline so you know how things are now and this will allow you to look back on 12 months from now to see how far you have come. It also means we can make smart marketing decisions based on the data – not our gut.
Build a strategy
Once you have some goals set, and a measurement plan in place so you are collecting data it is time for us to analyse what is happening on your website. Think of your website like a bucket with holes in it that leaks potential customers and marketing budget. Here we analyse how well your website is working and identify any conversion killers that cause customers to leak off your site without buying and build a list of elements that need to be fixed in order to grow your business.
Optimise the website to increase your conversion rate
This is where where we fix up the issues identified so we can convert more of your current traffic into paying customers. It is important to optimise your website before investing marketing and traffic so that you get the best possible return from your marketing budget. This could include any number of tweaks to the words, technology, layout or design of your website.
Turn up the traffic
Now that all the holes on your website are plugged up and you have created a solid sales funnel its time to turn up the traffic channels are working and start to turn on new traffic channels like S.E.O, Adwords, Facebook, Instagram,Content Marketing, Landing Pages, and Customer Retention Strategies.
Refine and Tweak to Scale Your Business.
Now it is time to Test, Measure and Tweak. We do this by looping back through steps 2, 3 and 4 analysis, optimization and traffic continue to improve sales and grow.