Online Search Engine Optimisation Coaching for NZ & AU Buisnesses
SEO Training & Coaching
Are you struggling to drive organic traffic to your website? Unsure if your SEO efforts are truly effective? Our SEO Training and Coaching services are designed for business owners like you who want to learn how to leverage SEO to grow their free traffic and increase sales. Whether you’re just getting started or need to fine-tune your strategy, we’re here to help you turn your website into a customer attraction machine.
Turn your website into a customer magnet with SEO Training
Target money keywords
Flood your website with targeted ready to buy traffic
Grow Sales
Scale your traffic and your profits with free traffic
Create a content plan
Create content that attracts your ideal customer
Find Issues
Find out what needs to change to grow your search engine traffic
Why You Need SEO Training
SEO is not just about keywords—it’s about creating a solid foundation for long-term growth. Without the right knowledge, you could be actively harming your SEO efforts or missing out on valuable traffic. Are you struggling from any of the following Common SEO Challenges? If the answer is yes Our SEO Training empowers you to overcome these challenges with confidence.
Not Knowing Where to Start with SEO
Wasted Time & Effort: You spin your wheels without making progress, leading to frustration and no real traffic gains.
Dealing with Agencies That Take Your Money Without Delivering Results
Burned Budget: You waste money on ineffective services that fail to deliver growth, leaving you skeptical of SEO.
Making Changes That Inadvertently Kill Your SEO
Traffic Decline: Poor decisions result in significant drops in organic traffic, harming your visibility and sales.
Targeting the Wrong Keywords That Don’t Convert
Low-Quality Traffic: You attract visitors who aren’t interested in buying, resulting in poor conversion rates and wasted resources.
Creating Content with No Clear Strategy
Missed Connections: Your content fails to attract or engage the right audience, leading to minimal impact and wasted effort.
Struggling to Scale Your SEO Traffic Effectively
Stagnant Growth
Your efforts plateau, preventing you from reaching the next level of business success.Your website goes unnoticed by search engines, leaving you invisible to potential customers.
A New Site with Poor SEO Performance
Lost Opportunities
Your website goes unnoticed by search engines, leaving you invisible to potential customers.
Lacking the Basic SEO Setup
Poor Search Visibility: Your website fails to rank well, missing out on valuable search traffic and sales opportunities.
Being Overly Reliant on Paid Media
Unsustainable Growth: Your business becomes vulnerable to rising ad costs and algorithm changes, making growth harder to maintain.
Difficulty Understanding and Using Analytics
Blind Decision-Making: Without clear insights, you make uninformed changes that don’t improve performance.
Why choose us?
Our Done with you Coaching, Training & Consulting
Get Up to Speed Fast
Skip endless theory and confusing tutorials. Our training is laser-focused on your business, delivering actionable insights that drive results quickly.
Save on Travel Costs
Our coaching is conducted online via Zoom, so there’s no need for expensive travel, accommodations, or time away from your business.
Tailored to Your Business
We customize the coaching to your knowledge level, industry, and business goals, ensuring everything you learn is directly applicable to your digital marketing strategy
Action-Driven Learning
We actively test and measure during the training. You see immediate improvements in your sales and performance as you learn.
17 Years of Experience
B & Lead getnenefit from nearly two decades of expertise in digital marketing for eCommerce. We’ve seen what works and what doesn’t, and you get the proven tactics that drive growth.
Focus on sales, results & profit
We direct you on the strategy to build profitable campaigns you can scale and optimise for the best possible results. You will focus on return on ad spend, the cost to acquire a new customer and your profit.
Growth marketing partners
Think of us as your growth marketing partners, we care about your business and want you to grow.
You own your digital assets
You stay in control of your SEO. Our coaching empowers you to manage them effectively or oversee your team with confidence.
A Roadmap for Your Business Goals
We start with a Marketing Machine Audit to assess your current setup, identify gaps, and understand your goals. Every session is focused on growing your sales and profit, not just traffic.
Other Digital Marketing Agencies or Going it Alone
Slow Learning Curve
Without guidance, you’ll spend countless hours trying to grasp concepts and apply them to your eCommerce store, delaying any real progress.
High Travel Costs
Generic in-person courses require travel, hotels, and time away from your business, adding unnecessary costs and stress.
One-Size-Fits-All Approach
Most courses offer general advice that isn’t tailored to your specific needs. You’ll still need to figure out how to apply what you learned.
The Risk of Wasted Spend
Without expert advice, you’re likely to make costly mistakes, waste budget on ineffective ads, and struggle to achieve a return on investment.
No Experience to Lean On
You’re on your own. Without expert guidance, overcoming challenges and growing your business becomes a significant struggle.
Drive traffic
Stick with your current agency, or current game plan, and continue to focused on impressions, clicks and ctr. Rather than the metrics that matter to you like new customers, the return on ad spend and the profit after your expenses
Cowboys with a Sign-up, burn and churn attitude.
They don’t care, about your business. They set up your account, let it run with no optimisation, clip the ticket on your traffic, automate your reporting, burn through your marketing budget until you leave.
Loss of Control Over Assets
Agencies often control your digital assets. Going it alone later can lead to difficulty in regaining full control and understanding of your campaigns.
No Clear Roadmap
Without a structured plan, it’s easy to focus on the wrong metrics, make misguided decisions, and ultimately, struggle to see meaningful growth.
Ready to Transform Your Search Engine Rankings & Organic Traffic
Do you want to learn how to use S.E.O to get in front of your ideal customer? We offer Search Engine Optimisation training for marketers and business owners so they learn how to create search engine friendly content and harness the power of search engines as a marketing channel. Why SEO Matters: Driving traffic to your website is one of the most crucial things your business can do. But not just any traffic—targeted traffic. You want to attract people who are actively searching for the products and services you offer. Appear in the right place, at the right time, with the right message: The internet is the first stop for your customers when they need to research products and services and make purchase decisions. Whether they’re on their smartphones, tablets, or computers, they turn to Google to find solutions. If your website isn’t appearing in search results, you’re missing out on thousands of potential customers every year. What SEO Can Do for You: SEO is all about getting the right people (your ideal customers) in the right place (when they’re searching for you on Google) at the right time (when they’re ready to buy). Once you capture their attention, your conversion-optimized website will do the selling for you—24/7, 365 days a year. Imagine This…Your ideal customer heads to Google, types in a product you sell, and presses search. Just one second later, Google serves up your website on the first page of results. They click on your link, and just like that, you’ve made a connection.
Now, imagine that happening not just once, but 100 times, or even 1,000 times. That’s the potential of effective SEO.
Want to Get in Front of Your Ideal Customer with SEO?
We offer Search Engine Optimization (SEO) training designed for marketers and business owners to help you create search-engine-friendly content and leverage the power of search engines as a vital marketing channel.
Why SEO Matters:
Driving traffic to your website is one of the most crucial things your business can do. But not just any traffic—targeted traffic. You want to attract people who are actively searching for the products and services you offer.
The Power of Being in the Right Place at the Right Time:
The internet is the first stop for your customers when they need to research products and services and make purchase decisions. Whether they’re on their smartphones, tablets, or computers, they turn to Google to find solutions. If your website isn’t appearing in search results, you’re missing out on thousands of potential customers every year.
What SEO Can Do for You:
SEO is all about getting the right people (your ideal customers) in the right place (when they’re searching for you on Google) at the right time (when they’re ready to buy). Once you capture their attention, your conversion-optimized website will do the selling for you—24/7, 365 days a year.
Imagine This…
Your ideal customer heads to Google, types in a product you sell, and presses search. Just one second later, Google serves up your website on the first page of results. They click on your link, and just like that, you’ve made a connection.
Now, imagine that happening not just once, but 100 times, or even 1,000 times. That’s the potential of effective SEO.
What You’ll Learn in Our SEO Training
Our training is tailored to your needs, ensuring you get the most relevant and actionable insights. Here’s what you can expect:
- Keyword Research: Learn how to choose the right keywords that attract ready-to-buy customers, not just tire kickers.
- On-Page Optimization: Master the art of writing SEO-friendly titles, meta descriptions, and content that ranks.
- Technical SEO: Discover issues and errors impacting your site speed, and if your website is search-engine friendly.
- Content Strategy: Develop a plan for creating content that not only attracts visitors but also converts them into customers.
- Analytics & Reporting: Understand how to track performance, read your analytics, and make data-driven decisions to boost your traffic.
- SEO Best Practices: Learn what to avoid, including black and grey hat tactics that could get your site penalized.
- Conversion Optimization: Turn your organic traffic into sales with a conversion-focused approach.
- Scaling SEO: Discover how to 4x your organic traffic, leading to a 4x increase in sales.
- Ongoing Support: Get access to an SEO consultant & partner who will help you identify bottlenecks and growth opportunities.
Who Is This Coaching For?
Our Done with you Coaching, Training & Consulting
Marketing Managers
who want to drive more traffic and sales.
Business owners
looking to take control of their SEO strategy.
Junior Marketers, Communications & Administration Teams
In charge of the content and social media marketing and need direction on how to successfully use SEO as part of their marketing funnel.
Junior Marketers
In charge of the content and social media marketing and need direction on how to successfully use SEO as part of their marketing funnel.
Entrepreneurs Ready to Scale:
If you’re ready to take your e-commerce business to the next level, mastering SEO is essential
Who Is This Coaching Not For?
You are not willing to invest in your business and have no training budget.
No education budget to pay for the coaching.
You already know how to attract your ideal customer using SEO and have a plan to grow
You already know what you are doing
Entrepreneurs Not Looking to Scale:
If you’re content with your current e-commerce growth and not interested in mastering SEO to drive further expansion,and find new audiences this coaching may not be necessary.
Shopify Store Owners Who Prefer Hands-Off Solutions
If you want to delegate SEO Services management entirely to someone else without learning how to manage it yourself, this coaching may not be for you. We can help with that check out our SEO management services
Our SEO Training & Consulting can help you with
Expert Instruction:
Learn from a SEO consultant with a track record of growing sales, not just traffic.
Tailored Approach:
Training is customized to your specific business needs and goals.
Actionable Insights:
Avoid information overload with focused, two-hour training sessions.
Risk-Free Guarantee:
We find the saving in agency costs, and time wasted doing the wrong thing, pays for the cost of the training.
Proven Results:
Save thousands on agency costs and reduce time spent on trial and error.
Find quick wins
We always start by identifying the quick wins that can help you generate more SEO traffic.
Ready to Get Started?
Ready to take control of your SEO and start driving more traffic and sales? Our SEO Training sessions are designed to give you everything you need to succeed. Because we don’t know each other yet, we offer a quick 9-minute chat to answer your questions and help you understand exactly what needs to change to grow your traffic and your business.
Book Your Free Audit:
Let’s set some goals and devise a plan to get you there
Get a training plan
Get clear on exactly what you need to know and what needs to change to grow your business.
Watch Your Sales Grow:
Book a time to start your first session. And Start seeing the results you’ve been aiming for.
What our customers say
Don’t just take our word for it.
“After applying what we learnt during the 8 week growth marketing coaching we 4x our organic traffic, this was a huge game changer in scaling our sales. Now our ideal customer can find us in google.” – Client S – Clothing store
““I’ve been utilizing Lucy’s services for the last few months, and it’s been a real game-changer. Not only has she improved my rankings, but she’s also helped with major improvements on my site. As a small business, getting independent advice without a developer involved is hard. If you’re looking for professional SEO training, I highly recommend Lucy.”
— ” Cameron Wilson, WatchDoctor.co.nz
“A website changeby a developer tanked our SEO by 1/4 in turn this meant a drop in sales leads and customers. This training helps us build up our traffic an address these issues.” – Client S – Building & Construction
Frequently Asked Adwords Questions
How will this help me make more money?
Often we see business applying either a “set and forget” approach to their website, or blindly throwing money ad ads, and landing pages that are not great sales people. We want to show you the steps you need to apply, and the order you need to apply them to squeeze the emost profit out of your digital marketing budget
How are we different to other agencys?
Q: What kind of businesses do you typically work with?
We specialize in working with established Shopify stores looking to scale, but we also assist newer businesses ready to accelerate their growth. We have experience in fashion, gifting, floristry, home decor, mortgage brokering, gardening, home maintenance, franchises, grocery, home improvement, construction, health, pharmacy, health care, mortgages, power… over the last 18 years we have worked across a number of industries in a lead generation and sales generation capacity
Q: How do your coaching services work?
Our coaching includes one-on-one sessions, customized action plans, and ongoing support to help you or your team master Shopify growth strategies. These sessions are designed to get your team up to speed and keep them updated on the latest trends. Additionally, you can leverage our consulting services when you need expert guidance to develop a winning strategy or tackle specific challenges. For the best bang for your buck, we always recommend our 8 week growth marketing training, so you can learn all the pillars to a successful campaign (conversion, traffic, money metrics, scaling campaigns, analytics and more…)
Q: Can you help if I’m already running ads but not seeing results?
Absolutely. If you’re unsure why your ads aren’t delivering, we can jump into your account in a consulting capacity, review the campaigns with you, and give an honest assessment of how things are being managed. We’ll let you know if we can help improve performance and ROI, and this also helps us provide a more accurate quote for any further services. Often this is when clients come to us after a in-house team member or agency has a “set and forget” approach to google ads or just doesn’t really know what they are doing.
We LOVE data so we can identify issues, and optimize them to improve performance and ROI. That way we try and get the quick wins first, that turn things around.
How long is each training session?
Each session lasts 2 hours, designed to provide deep, actionable insights without overwhelming you.
Can the training be customized for my business?
Absolutely! We tailor the content to your specific needs, whether you’re just starting out or looking to fine-tune your existing strategy.
What types of topics do you cover in the SEO coaching?
Our SEO coaching is tailored specifically to your website, your industry, and your unique goals. Whether you’re just starting out or looking to refine your existing strategy, we design the coaching sessions to meet your needs. However, here are some of the key topics we might cover during your coaching:
- How to Choose the Right Keywords: Identify and target the keywords that will drive the most valuable traffic to your site.
- Writing Killer SEO Titles, Keywords, and Descriptions: Learn how to craft compelling meta tags that improve click-through rates and rankings.
- Apps and plugins: to leverage for seo
- Optimizing Pages for Targeted Keywords: Master on-page SEO techniques that boost your visibility for specific search queries.
- The Importance of Blogs and Landing Pages: Understand how content plays a crucial role in driving organic traffic and converting visitors.
- Improving Website Loading Speed: Find out if slow load times are hurting your traffic and the things you will need to address to fix these.
- Using Google Webmaster Tools: Gain insights into how Google views your site and learn to fix issues that could be holding back your rankings.
- Tracking Success with Google Analytics: Learn how to measure the effectiveness of your SEO efforts and make data-driven decisions.
- Avoiding Black and Grey Hat Tactics: Understand the risks of unethical SEO practices and how to stay compliant with Google’s guidelines.
- Submitting Your Website to Google: Ensure your site is indexed and optimized for search engines from the start.
- Improving Traffic Quality: Learn strategies to attract not just more traffic, but the right kind of traffic that converts into customers.
Whether you’re looking to build a strong foundation or fine-tune your current strategy, our coaching is designed to help you succeed in the ever-evolving world of SEO.