SEO Training for Shopify Store Owners

Learn to Rank on Google, Attract the Right Customers, and Grow Your Sales Without Paying for Every Click

Your site is not ranking. Your traffic is not converting. You have spent money on agencies and are not sure what changed. Our 1:1 SEO training teaches Shopify store owners and their teams how to build an SEO system that brings in consistent, compounding traffic and turns visitors into buyers. Based in New Zealand. Working with brands across NZ, Australia, and the USA.

Book a Free Business Scalability Audit

Why most Shopify stores struggle with SEO

You Are Creating Content and Spending on Marketing. But Your Store Is Still Not Showing Up on Google.

Most Shopify store owners know SEO matters. They write the blog posts. They optimise the titles. They pay the agency. But the traffic does not come, and the sales do not follow.

  • Your site is not ranking for the keywords your customers actually search
  • You are getting some traffic but it is not converting into sales
  • You have tried agencies but cannot tell what they actually did
  • You are making changes to your site without knowing if they help or hurt your rankings
  • You do not have a clear content plan or know which keywords to target
  • You are completely reliant on paid ads because your organic traffic is not reliable

The problem is rarely the product and rarely the effort. It is that there is no system behind the SEO. No clear keyword strategy. No content plan. No way to measure what is working. That is exactly what this training fixes.

What changes when your SEO has a system behind it

What Consistent, Strategic SEO Actually Does for Your Store

  • Your store shows up on Google when people search for what you sell
  • You attract visitors who are already looking to buy, not just browsing
  • Your content builds trust before a customer ever lands on a product page
  • You reduce what you spend on paid ads without reducing your sales
  • Every piece of content you create keeps working long after you publish it
  • You have a clear SEO plan, not a blank page every month

Is this for you?

This Training Is for Shopify Stores That Want Traffic They Do Not Have to Keep Paying For

This is for you if:

  • You want to rank on Google for the keywords your customers are actually searching
  • You are creating content but it is not bringing in traffic or sales
  • You want to reduce your reliance on paid ads and build a compounding organic traffic source
  • You want to understand SEO well enough to manage it yourself or oversee an agency with confidence
  • You want your content to work for traditional Google search and AI tools like ChatGPT and Google AI Overviews
  • You are a store owner, marketing manager, or GM responsible for growing organic traffic

This is not for you if:

  • You want someone to manage your SEO entirely without learning how it works (our SEO management service may be a better fit)
  • You are happy with your current organic traffic and not looking to grow it
  • You are not in a position to invest time in implementing what you learn
  • You are looking for overnight results from SEO

What we cover

SEO Training Built Around Your Store and What Your Customers Are Searching For

Every training engagement starts with a strategy session to map out your SEO priorities. Sessions are tailored to your store, your product, and your goals. Topics we cover include:

  • How to choose keywords your ideal customers are actually searching for, not just high-volume terms that do not convert
  • Technical SEO: how to find and fix the issues that are stopping Google from ranking your site
  • On-page optimisation: how to write titles, meta descriptions, and headings that rank and get clicked
  • Content strategy: how to plan and write blog posts and landing pages that attract traffic and convert visitors into buyers
  • How to write for GEO and AI search so your content gets cited by tools like ChatGPT, Google AI Overviews, and Perplexity
  • Analytics: how to read your data, know what is working, and make decisions based on numbers not guesswork
  • How to scale your organic traffic without scaling your content workload
  • What to avoid: the shortcuts and tactics that look like quick wins but get your site penalised

The future of search is already here

SEO in 2026 Means Getting Found on Google and Getting Cited by AI

Most SEO training stops at Google. But your customers are also using AI tools like ChatGPT, Google AI Overviews, and Perplexity to research products, compare options, and find recommendations. If your content does not show up in those results, you are invisible to a growing share of your market.

GEO stands for Generative Engine Optimisation. It is the practice of structuring your content so AI tools trust it, cite it, and recommend it to people looking for what you sell. Stores that get this right will have a significant traffic advantage over those that do not.

The good news is that well-written SEO content and well-written GEO content look very similar. You do not need two separate strategies. You need to write the right way once. We teach you how to do that.

Why 1:1 coaching over courses or agencies

What You Get From 1:1 SEO Training That You Cannot Get Anywhere Else

What 1:1 coaching gives you:

  • Training built around your actual store and your specific keyword opportunities
  • Someone who looks at your real site and tells you exactly what to fix
  • The skills to manage your own SEO long term without depending on an agency
  • Strategic input from someone with 20 years of hands-on experience in eCommerce SEO
  • A system you own, not a dependency on someone else to maintain it
  • Accountability and direction, not just information to file away

What agencies and generic courses often deliver:

  • Monthly reports on impressions and clicks, not on revenue and sales
  • A set and forget approach once the initial setup is done
  • Control of your digital assets that you lose when you leave
  • Fees that keep running with no clear optimisation happening in the background
  • Generic strategies that do not account for your product, your audience, or your margins
  • General theory that may not apply to your store or your customers

Your trainer

Lucy Ross, eCommerce Growth Marketer

Lucy has 20 years of experience across SEO, content marketing, paid advertising, and eCommerce growth. She started in SEO before most agencies knew what it was, has worked across dozens of industries, and now focuses on helping Shopify store owners build marketing systems that bring in consistent, compounding traffic and sales.

She works with a small number of clients at a time so training is genuinely built around your store, not a generic template.

What clients say

Real Results From Real Shopify Stores

“After applying what we learnt during the 8-week growth marketing coaching we 4x our organic traffic. This was a huge game changer in scaling our sales. Now our ideal customer can find us on Google.” — Client S, Clothing Store

“I have been working with Lucy for the last few months and it has been a real game changer. Not only has she improved my rankings, but she has also helped with major improvements on my site. As a small business, getting independent advice without a developer involved is hard. If you are looking for professional SEO training, I highly recommend Lucy.” — Cameron Wilson, WatchDoctor.co.nz

“A website change by a developer tanked our SEO by a quarter, which meant a drop in sales leads and customers. This training helped us build our traffic back up and address the issues.” — Client S, Building and Construction

Results shown are from real clients. Every business is different, and your results will depend on your industry, product, budget, and how you implement what we recommend.

Common questions about SEO training

SEO Training Questions Answered

What is SEO training for eCommerce?

SEO training for eCommerce teaches you how to get your Shopify store ranking on Google for the keywords your ideal customers are searching for. It covers keyword research, on-page optimisation, technical SEO, content strategy, and analytics. Our training is tailored to your specific store and goals. You leave with a clear plan and the skills to execute it yourself or manage an agency with confidence.

How is this different from hiring an SEO agency?

An agency manages your SEO on your behalf. Training teaches you how to do it yourself or understand it well enough to oversee someone else doing it. Training is the right fit if you want to own the knowledge, keep control of your digital assets, and not be dependent on a third party to maintain your rankings. If you want someone to handle everything for you, our SEO management service may be a better fit.

What is GEO and why does it matter for my Shopify store?

GEO stands for Generative Engine Optimisation. It is the practice of structuring your content so AI tools like ChatGPT, Google AI Overviews, and Perplexity trust it and recommend it. As more shoppers use AI to research products and find recommendations, showing up in those results is becoming as important as ranking on Google. We teach you how to write for both in the same piece of content.

How long does SEO training take?

It depends on your starting point and goals. We offer individual sessions for specific topics, as well as our 8-week Growth Marketing programme which covers SEO alongside paid advertising, content marketing, analytics, and conversion strategy. Most clients start seeing measurable improvements in organic traffic within 60 to 90 days of implementing the strategy.

What will I be able to do after the training?

You will be able to find and target the right keywords for your store, fix technical issues that are holding your rankings back, write content that ranks on Google and gets cited by AI search tools, read your analytics and make data-driven decisions, and manage your SEO yourself or oversee an agency with confidence. You will have a clear content plan and a system you can maintain without external help.

How does 1:1 SEO training work?

We start with a strategy session to map out your current SEO, your goals, and your biggest opportunities. From there, sessions are structured around what your store needs most. Each session runs for two hours. We look at your real site, your real data, and your real competitors, and build a plan tailored to your specific situation.

How long does it take to see results from SEO?

Early indicators like improved rankings for lower-competition keywords and better click-through rates typically show within the first 4 to 8 weeks of implementing the strategy. Meaningful traffic growth usually becomes visible at the 3-month mark. SEO compounds over time. Content you create today can still bring in customers two or three years from now.

Is SEO training worth it for a Shopify store?

If you are currently relying entirely on paid ads for traffic, SEO training pays for itself by reducing that dependency. A well-structured SEO system brings in organic traffic that compounds over time and does not stop the moment you turn off the budget. The upfront investment in learning is small compared to the ongoing return from traffic you do not have to keep paying for.

What kinds of businesses do you work with?

We work with Shopify stores that are already generating some traffic and sales and are looking to grow more efficiently. We have experience across fashion, homewares, gifting, floristry, health, construction, and outdoor clothing, among others. The training is most valuable for stores that are actively spending on marketing and want to add organic traffic as a compounding revenue channel.

Do you work with businesses outside New Zealand?

Yes. We work with Shopify store owners across New Zealand, Australia, and the United States. All training is delivered remotely and we work across time zones efficiently.

Ready to build an SEO system that brings in customers?

Start with a Free Business Scalability Audit

Book a free 30-minute call, valued at $150. We ask the right questions to find out where your biggest problem is and tell you exactly where to focus first. Whether that leads to SEO training, done-for-you services, or just a clearer direction, you will leave knowing what to do next.

Free. 30 minutes. No obligation.

Book Your Free Business Scalability Audit