Google Analytics Coaching and Consulting
Google Analytics Training for Marketers and Business Owners
We teach you your money metrics and how to create a measurement plan so you know what needs to change to squeeze more leads and sales out of your marketing budget.
Book Your Free Business Scability AuditLets have a catchup so we can understand what you know, what you don’t know, and what you need to know. As well as look at what will help you move the needle, in what order, so you get the most bang for your buck.
What you will learn
Identify Where You Are Losing Traffic and Wasting Marketing Budget So You Can Fix the Issues and Boost Sales.
Set Your Measurement Plan for Success
Without a solid measurement plan there is no way to measure if your marketing efforts are working. By establishing goals and performance indicators we make sure you always have markers to measure your success, so you can scale up what works and turn off what does not.
Gain Valuable Insights Into How Visitors Interact With Your Website
We check you are measuring the right information and filter out traffic that might be diluting your figures. We show you how to make sure your marketing is performing, how to troubleshoot issues that cost you customers, and how to read your data.
Plug Problems and Make Your Website Sell
Most business owners build a site and throw money at traffic, willing it to sell. We work with you to address your website structure, technology, and copy’s ability to convert, so you know what changes need to be made to turn more visitors into customers.
Stop Traffic and Marketing Budget Leaking Off Your Website
This happens because things are not set up correctly to walk website visitors through what they need to know in order to buy. With analytics you can identify which pages are losing visitors so you can tweak them to tell customers what they need to know.
Confused by Google Analytics?
Find Out If You Are Tracking the Right Data, Learn How to Read It, and Get Clear on What Is Happening on Your Website.
What is working, what is not working, and what needs to change. We make sense of it for you.
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Is this right for you?
Who This Coaching Is For
Our done-with-you coaching, training, and consulting is for:
- Marketing Managers who want to get up to speed with digital advertising to manage their team.
- Business Owners who want to understand how to leverage their website and marketing channels to grow their business.
- Junior Marketers in charge of digital marketing who want to learn how to use analytics data to drive sales, profit, and results.
- Entrepreneurs Ready to Scale who know that mastering their money metrics and digital analytics is essential to growing profitably.
- Communications and Administration Teams who manage social media and content and want to measure how their work is driving results.
This Coaching Is Not For
- Those not willing to invest in their business. You need a marketing budget to fuel your marketing.
- Entrepreneurs not looking to scale. If you are content with your current growth and not interested in mastering analytics to drive further expansion, this coaching may not be the right fit.
- Those who already know digital marketing. If you already know how to buy leads and sales and turn them into customers using digital marketing, you already know what you are doing.
- Store owners who prefer hands-off solutions. If you want to delegate analytics management entirely without learning it yourself, check out our digital marketing services instead.
What you will be able to do
This Training Is for You If You Want To
- Make sure you are tracking the right things
- Upgrade your analytics skills and learn how to navigate the interface
- Get up to speed with digital analytics and what it all means
- Start making changes based on the data you are tracking
- Measure the results of marketing campaigns
- Troubleshoot issues on your website
The bigger picture
Our Google Analytics and Money Metrics Training Can Help You
Leverage Your Time
Get our templates for streamlining your planning and focus your efforts towards your sales goals.
Grow Revenue and Profit
Build a powerful marketing system that drives traffic, sales, and repeat business so you can grow your business.
Reduce Costs
Stop wasting money on the wrong audience and get laser-focused on your target market so you can turn traffic into sales.
Educate Your Customers
Pre-sell potential customers with educational content, build awareness, and launch new products with confidence.
Comprehensive Game Plan
Develop a robust strategy to attract, educate, and convert strangers into loyal customers, driving consistent revenue for your store.
Increase Your Customer Base
Leverage marketing data to attract new and repeat customers, expanding your reach and boosting sales.
Common questions
Frequently Asked Questions
How will google analytics training this help me make more money?
Often we see businesses applying a set-and-forget approach to their website, or blindly throwing money at ads and landing pages that are not converting. We show you the steps you need to apply, and the order you need to apply them, to squeeze the most profit out of your digital marketing budget.
How are you different to other agencies?
Most agencies keep analytics to themselves because it makes you dependent on them. We do the opposite. We teach you how to read your own data, understand what is driving results, and make decisions based on what you actually see. You leave the training with knowledge you own, not a report you have to trust. We also look at your full marketing picture, not just one channel in isolation, so the advice you get is connected to your real growth goals.
What kind of businesses do you typically work with?
We work with Shopify and ecommerce brands, service businesses, and marketing teams across New Zealand and Australia. The training is most valuable for businesses that are already spending on marketing but are not confident they are measuring the right things or acting on the data they have. We have worked with businesses in fashion, homewares, construction, healthcare, gifting, and more.
How do your coaching services work?
We start with a free Business Scalability Audit to understand your current setup, what you are measuring, and what is missing. From there we build a training plan around your specific situation. Sessions run online via Zoom, are recorded so you can refer back to them, and are tailored to your business and goals. You can book one-off sessions for specific questions or work through a structured programme depending on what you need.
Can you help if I am already running ads but not seeing results?
Yes. This is one of the most common situations we work with. Often the problem is not the ads themselves. It is that the tracking is not set up correctly, so you cannot see what is actually working and what is wasting money. We help you fix your measurement first so you can make informed decisions about where to put your budget and what to change to get a better return.
What topics will be covered?
Topics are tailored to your situation but typically include setting up goals and conversion tracking, building a measurement plan with clear KPIs, filtering out traffic that is distorting your data, reading your audience and behaviour reports, tracking campaign performance across Google Ads and Meta Ads, identifying pages that are losing visitors, and using your data to make better decisions about your website and marketing spend. We can also cover GA4 navigation if the interface is unfamiliar.
What our customers say
Don’t Just Take Our Word for It.
“Now we make in a month what we used to make in a year.”
Client S, Clothing Store
“Our Google Ads was set up by the person in the role before me. It wasn’t set up well and I had no clue what I was doing. I learnt how to set up great ad campaigns that converted into not just clicks but online purchases. I would 100% recommend Lucy to anyone struggling with Google Ads and Analytics. She was fantastic.”
Kendal, Stationery Shop
“The training with Lucy helped with our internet marketing strategy and clarified the areas which needed work. We are now part way through a website profit makeover with Lucy. I would recommend the training to others as it is a good introduction to internet marketing.”
Sara, Homeware Store
“I now have a clearer understanding of what we’re doing but more importantly why. Thanks.”
Comine
“My old marketing guy was giving away all my profits with discounts. I completed the 8-week training and learned how to run Google Shopping, Search, and Display ads. I went from putting $1 in to get $3 out, to putting $1 in to get $28 to $45 out on my campaigns.”
Client M, Fashion Store
“They reduced our cost per acquisition to one tenth of what the old agency was spending.”
Client S, Building and Construction
Ready to get started?
Let’s See How We Could Grow Your Business.
Book a free Business Scalability Audit. In 30 minutes we ask the right questions to find out where your biggest problem is and tell you exactly where to focus first.
Book Your Free Business Scability AuditLets have a catchup so we can understand what you know, what you don’t know, and what you need to know. As well as look at what will help you move the needle, in what order, so you get the most bang for your buck.