Pinterest Ads Coaching for Shopify Store Owners

Learn to Turn Pinterest Into a Consistent Sales Channel for Your Store

Most Shopify stores ignore Pinterest or run it badly. The ones that get it right build a high-intent traffic source that compounds over time and costs far less than Google or Meta. Our 1:1 Pinterest Ads coaching teaches you how to build, manage, and scale Pinterest campaigns that bring in real sales. Based in New Zealand. Working with brands across NZ, Australia, and the USA.

Book a Free Business Scalability Audit

Why most Pinterest advertising does not work

You Are Spending Time on Pinterest. But It Is Not Bringing in Sales.

Pinterest looks simple. It is not. Most store owners spend hours creating pins, running ads, and watching the numbers go nowhere.

You are making pins every week but getting little to no traffic to your store
You are running ads but cannot tell if they are making you money
You are targeting the wrong audiences and wasting budget on people who will never buy
Your creative is not stopping the scroll and your click-through rate is too low to matter
You have no clear system behind your Pinterest strategy, just activity with no return
You are relying entirely on Google or Meta and leaving a profitable channel untouched

Pinterest is one of the highest-intent platforms available to eCommerce stores. People come to Pinterest to plan purchases. If your ads are not set up correctly, you are invisible to buyers who are ready to spend.

What changes when Pinterest is working properly

What a Well-Run Pinterest Ads System Does for Your Store

You attract high-intent buyers who are already in purchase mode
You build a traffic source that compounds over time, not one that stops when you turn off the budget
You know exactly what each sale costs you and what your return on ad spend is
You reach new customers you cannot find on Google or Meta
You reactivate past customers and bring them back to buy again
You diversify your traffic so you are not entirely dependent on one channel
You have a clear campaign structure you can scale without starting from scratch

Is this for you?

This Coaching Is for Store Owners Who Want Pinterest to Actually Pay for Itself

This is for you if:

You sell a visual product that belongs on Pinterest: homewares, fashion, beauty, food, gifts, or lifestyle
You want to add Pinterest as a profitable sales channel alongside Google and Meta
You are running Pinterest ads but not getting a return and want to know what to fix
You want to own your campaigns and understand what is driving results
You want to reduce your reliance on paid traffic from a single platform
You are a store owner, marketing manager, or GM responsible for growing traffic and sales

This is not for you if:

Your product has no visual appeal and your audience does not use Pinterest
You want someone to manage your Pinterest ads entirely without learning how it works (our Pinterest Ads management service may be a better fit)
You are not in a position to invest time in building and testing campaigns
You are looking for overnight results from a platform that rewards consistency

What we cover

Pinterest Ads Training Built Around Your Store and Your Products

Every coaching engagement starts with a strategy session to map out your Pinterest priorities, your audience, and your product mix. Sessions are tailored to your store and your goals. Topics we cover include:

How Pinterest works as a purchase-intent platform and why it is different from Meta and Google
Campaign structure: how to build Shopping, Catalogue, and awareness campaigns that convert
Audience targeting: how to find and reach buyers who are ready to purchase, and how to build lookalike audiences from your best customers
Creative strategy: what makes a pin stop the scroll, and how to test and iterate without wasting budget
How to use Pinterest as a retargeting channel to bring back visitors who did not buy
How to reactivate past customers and increase the average number of times they buy from you
Budget allocation: how much to spend, where to put it, and when to scale
Analytics: how to read your Pinterest data, track cost per sale, and measure ROAS accurately
How to integrate Pinterest into your full marketing system alongside Google and Meta

Why 1:1 coaching over courses or agencies

What You Get From 1:1 Pinterest Coaching That You Cannot Get Anywhere Else

What 1:1 coaching gives you:

Training built around your actual store, your products, and your specific audience
Someone who looks at your real campaigns and tells you exactly what to fix
The skills to manage and scale your own Pinterest ads without depending on an agency
Strategic input from someone with 20 years of hands-on experience in eCommerce advertising
You keep full control of your ad accounts and all your campaign data
A clear system you can run yourself or hand to a team member with confidence

What agencies and generic courses often deliver:

Reports on impressions and saves, not on revenue and cost per sale
A set and forget approach that runs your budget down without optimising
Control of your ad accounts that you lose when you leave
Generic strategies that do not account for your product category or margins
General advice that is not tailored to your store, your audience, or your goals

Your coach

Lucy Ross, eCommerce Growth Marketer

Lucy has 20 years of experience across paid advertising, SEO, content marketing, and eCommerce growth. She has managed Pinterest campaigns for Shopify stores across fashion, homewares, gifting, and lifestyle categories, and helped brands build Pinterest into a consistent, profitable sales channel alongside their other marketing.

She works with a small number of coaching clients at a time so every engagement is tailored to your business, not templated.

What happens when Pinterest is set up properly

Real Results From Stores That Got Pinterest Right

Scaled from $16,041 to $149,094 in sales at 11x ROAS. Pinterest built into the full growth system, not treated as an add-on.

Results shown are from real clients. Every business is different, and your results will depend on your industry, product, budget, and how you implement what we recommend.

Common questions about Pinterest Ads coaching

Pinterest Ads Coaching Questions Answered

Is Pinterest Ads worth it for eCommerce?

For stores selling visual products, Pinterest is one of the most underutilised paid channels available. Pinterest users come to the platform actively looking for products to buy. The purchase intent is high, the competition is lower than Google or Meta, and content on Pinterest has a longer lifespan than on any other platform. When set up correctly, it is a profitable channel that compounds over time.

What kinds of products work well on Pinterest?

Pinterest performs best for visually driven product categories: homewares, fashion, beauty, food and drink, gifts, crafts, gardening, weddings, and lifestyle products. If your product is something a person would save to a wishlist or mood board, Pinterest is likely a strong channel for you. If you are unsure whether your product is a good fit, the Business Scalability Audit is the right place to find out.

How is Pinterest Ads different from Meta or Google Ads?

Google Ads captures people who are actively searching. Meta Ads interrupts people while they are scrolling. Pinterest sits in a different position. People come to Pinterest intentionally to discover and plan. They are in research and purchase mode. This makes Pinterest a high-intent channel with a different creative strategy and buying cycle to Meta or Google. We teach you how to use that to your advantage.

How long does it take to see results from Pinterest Ads?

Pinterest campaigns typically take 4 to 8 weeks to gather enough data to optimise effectively. Unlike Meta, Pinterest rewards consistency over time. Pins that perform well keep delivering traffic and sales for months. Most clients start seeing meaningful returns at the 60 to 90 day mark once the campaign structure and creative are dialled in.

Can I run Pinterest Ads alongside Google and Meta?

Yes, and we recommend it. Pinterest reaches a different audience at a different point in the buying journey. Used alongside Google and Meta, it builds brand awareness early and captures buyers who discover you on Pinterest before converting on another channel. We teach you how to integrate Pinterest into your full marketing system so each channel works with the others, not in isolation.

Do I need a big budget to start with Pinterest Ads?

No. Pinterest is one of the more accessible paid channels to test. The key is spending enough to gather data and optimise, not throwing large budgets at untested campaigns. During the Business Scalability Audit we assess whether Pinterest is the right next channel for your store and what a sensible starting budget looks like for your situation.

How does 1:1 Pinterest Ads coaching work?

We start with a strategy session to map out your goals, your audience, your product mix, and your current setup. From there, sessions are structured around building and optimising your campaigns. Each session runs for two hours. We look at your real account, your real data, and your real competitors, and build a plan tailored to your store.

Do you work with businesses outside New Zealand?

Yes. We work with Shopify store owners across New Zealand, Australia, and the United States. All coaching is delivered remotely and we work across time zones efficiently.

Ready to make Pinterest pay for itself?

Start with a Free Business Scalability Audit

Book a free 30-minute call, valued at $150. We ask the right questions to find out where your biggest problem is and tell you exactly where to focus first. Whether that leads to Pinterest coaching, done-for-you management, or something else entirely, you will leave knowing what to do next.

Free. 30 minutes. No obligation.

Book Your Free Business Scalability Audit