As a Shopify store owner, you’re no stranger to the complexities of digital marketing. You’ve likely tried multiple platforms, tested various strategies, and maybe even faced the frustration of investing in campaigns that didn’t quite deliver. One of the biggest challenges in today’s crowded digital landscape is creating a marketing funnel that effectively guides potential customers from discovery to conversion. That’s where Pinterest comes in—an often underutilized platform that can help you build a highly effective, full-funnel marketing strategy.
In this blog, we’ll walk you through the complete Pinterest ads funnel, showing you how to turn curious Pinners into loyal customers. By the end, you’ll understand how a well-structured Pinterest ad funnel works, why it’s crucial for your e-commerce success, and how our team can help you implement it.
Understanding the Customer Journey on Pinterest
Pinterest isn’t just another social media platform—it’s a visual discovery engine. People use Pinterest to find inspiration, plan projects, and, most importantly for you, discover products. This means your potential customers are already in a buying mindset when they encounter your brand on Pinterest.
Here’s a typical customer journey on Pinterest:
- Discovery: A user is searching for ideas and comes across your Pin. It could be a Promoted Pin or an organic one, but either way, it’s their first touchpoint with your brand.
- Consideration: The user saves your Pin for later or clicks through to your Shopify store to learn more about your product.
- Decision: After further exploration and perhaps seeing your retargeting ads, the user decides to make a purchase.
This journey isn’t linear—users may bounce back and forth between stages, saving Pins, browsing other ideas, and returning to your content multiple times before making a decision. That’s why having a comprehensive Pinterest ads funnel is essential.
Building a Full-Funnel Pinterest Ads Strategy
A full-funnel strategy on Pinterest involves guiding your audience through each stage of the customer journey, from discovery to final sale. Here’s how you can build an effective Pinterest ads funnel:
1. Top of the Funnel (Awareness): Promoted Pins
At the top of the funnel, your goal is to introduce your brand to a broad audience. Promoted Pins are perfect for this stage. They blend seamlessly with organic content, making them less intrusive and more engaging. Focus on visually appealing, eye-catching images that showcase your products and pique interest. Use keyword targeting to ensure your Pins appear in relevant searches, maximizing their reach.
2. Middle of the Funnel (Consideration): Carousel Ads & Video Pins
Once users are aware of your brand, it’s time to nurture their interest. Carousel Ads allow you to showcase multiple images within a single Pin, perfect for highlighting product variations or telling a brand story. Video Pins are another powerful tool at this stage, enabling you to demonstrate product benefits and build deeper connections with your audience. These ads should encourage users to learn more, visit your website, or save your content for later.
3. Bottom of the Funnel (Conversion): Shopping Ads & Retargeting
When your audience is ready to buy, Shopping Ads and retargeting come into play. Shopping Ads display real-time product information like price and availability, making it easy for users to purchase directly from Pinterest. Retargeting ensures that users who have already interacted with your content are reminded of your products, giving them that final nudge to complete their purchase.
Retargeting Strategies: Keeping Your Brand Top of Mind
Retargeting is crucial for a successful Pinterest ads funnel. By using Pinterest’s retargeting options, you can re-engage users who have shown interest in your products but haven’t yet made a purchase. This could involve showing them the products they viewed, offering a limited-time discount, or highlighting social proof like customer reviews. Retargeting ensures you stay top of mind as users move through their decision-making process. Businesses can waste a lot of money here, if this is not set up correctly. Its important to think about the customer jouney.
Why a Full-Funnel Approach Matters
A full-funnel approach on Pinterest is more than just a collection of ad types; it’s a cohesive strategy that nurtures potential customers at every stage of their journey. Without it, you risk losing valuable leads who might need just a little more encouragement to make a purchase. By guiding your audience from the first Pin to the final sale, you create a seamless experience that drives conversions and builds brand loyalty.
Partner with Us to Build Your Pinterest Funnel
Building a successful Pinterest ads funnel requires careful planning, creative execution, and ongoing optimization. If you’re overwhelmed by the idea of managing it all yourself, you don’t have to go it alone. Our team specializes in helping Shopify store owners like you build and optimize full-funnel Pinterest ad campaigns that convert.
- Ready to let the experts handle it? Explore our Pinterest Ads Setup and Management services to see how we can create and manage your entire Pinterest funnel, from top to bottom.
- Prefer to take the reins yourself? Our Pinterest Ads Coaching program offers personalized training that equips you with the knowledge and skills to build a successful Pinterest funnel on your own.
Don’t let potential sales slip through the cracks. A well-executed Pinterest ads funnel can transform your Shopify store’s marketing efforts and drive consistent growth. Whether you’re ready to outsource or prefer to learn and manage your funnel yourself, we’re here to help you succeed.