Google Ads Management for Shopify & Ecommerce

Google Ads should be your most reliable source of high-intent traffic and sales. If it is not, something is broken. You are not here for more clicks. You are here for more customers, more sales, and a system you can trust. If your campaigns feel unpredictable, your reporting feels confusing, and you cannot tell whether your ad spend is helping or hurting your business, you are in the right place. We help Shopify and ecommerce brands run profitable Google Ads through strategy-led consulting, clean account structures, and a system designed for growth.

Why Google Ads Feels Broken for So Many Ecommerce Brands

Google Ads is not just search anymore. It is a complex system. When your structure, targeting, tracking, and website are not aligned, your budget starts leaking.

You might be seeing:

  • Rising costs per click
  • Traffic that does not convert
  • Performance Max campaigns that feel like a black box
  • Poor return on ad spend even when sales should be strong
  • An agency that manages but does not improve anything
  • Inconsistent results from one week to the next
  • The feeling that you are paying for traffic with no clear return.

It is not that Google Ads has stopped working. It is that your system is not built to scale profitably yet.

Google Ads Setup & Management Benefits

What Happens When Google Ads Is Set Up Properly

When your account is structured correctly and managed properly, Google Ads becomes a predictable, scalable growth channel.

01

A consistent stream of high-intent traffic

People actively searching for your products, ready to buy.

02

Lower cost per acquisition

Better structure and optimisation reduce wasted spend.

03

A predictable sales channel

Less guesswork, more stable performance.

04

Improved conversion rates

Traffic that actually turns into customers.

05

A scalable growth channel

Increase spend with confidence as results improve.

06

Clear visibility on performance

You know what is working, what is not, and what to do next.

Why Google Ads Works for Ecommerce Brands

Capture Demand When Customers Are Ready to Buy at the zero moment of truth

Google Ads allows you to show up at the exact moment someone is searching for your product. Unlike social platforms, you are not interrupting attention. You are meeting customers at the point of intent. This means higher-quality traffic, faster conversions, and a channel that can scale when it is structured properly.

  • High purchase intent: Customers are actively searching, not browsing.
  • Immediate visibility: Show up for the keywords that matter to your business.
  • Scalable spend: Increase budget as performance improves.
  • Full funnel coverage: Search, Shopping, Performance Max, remarketing, and YouTube.

Our Proven Google advertising Process

We do not just manage campaigns. We fix what is broken, build what is missing, and optimise what is working.

01

Audit & Opportunity Analysis

We review your account, tracking, campaigns, and website to identify what is limiting performance.

02

Strategy & Growth Plan

We define what needs to happen to improve performance and scale profitably.

03

Quick Wins & Campaign Setup or Restructure

We fix the highest-impact issues first, including structure, targeting, and tracking.

04

Ongoing Management & Optimisation

We test, refine, and scale campaigns to improve results over time.

Not Just Another Google Ads Agency

US

  • Focus on sales, not just traffic: We optimise for revenue, cost per acquisition, and profit, not vanity metrics.
  • Strategy before spend: Every campaign is backed by a clear plan aligned with your products, margins, and growth goals.
  • Built for Ecommerce & Shopify brands: We understand how your store, offers, and funnel all work together to drive conversions.
  • Transparent, easy reporting: You always know what’s working, what’s not, and what we’re doing next.
  • You own everything. Your accounts and data stay with you..

THEM

  • Focus on clicks and impressions: Traffic goes up, but revenue doesn’t follow.
  • Run ads without a strategy: Campaigns are launched without a clear plan or direction.
  • Generic, one-size-fits-all approach: No understanding of your products, margins, or business model.
  • Confusing reports: You get flooded with data but no real clarity.
  • Locked-out accounts: Your accounts and data stay with you.

We Focus on Google advertising & strategy What Actually Moves the Needle

Real Results From Ecommerce Brands

10x

increase in ROAS

for a Shopify ecommerce brand

78%

reduction in cost per conversion

through campaign restructuring and optimisation

3x

increase in sales

from improved targeting and creative strategy

What You Get

Google ads Frequently asked questions

Here are some of the most common questions we get from Shopify and ecommerce brands looking for help with Google Ads management, Google Shopping, Performance Max, and account strategy.

Google Ads can be a powerful growth channel, but it is also easy to waste money if your structure, targeting, tracking, or landing pages are not right. Good Google Ads management helps you reduce wasted spend, improve conversions, and make better decisions about where to focus your budget.

Our Google Ads management service is designed to help you build a more profitable and scalable account. Depending on the level of support you need, this can include account reviews, strategy, campaign builds, restructures, Performance Max support, Google Shopping management, budget pacing, optimisation, reporting, and ongoing guidance on what to improve next.

Yes. Many clients come to us with campaigns already live. Sometimes the issue is not that Google Ads is not working, but that the account structure, targeting, tracking, product feed, or website is stopping it from performing properly. We can review what is there, identify what is broken or missing, and recommend what to fix first.

Yes. We specialise in working with Shopify and ecommerce brands. That means we understand the relationship between your products, margins, collections, campaigns, landing pages, and conversion tracking. Google Ads does not work in isolation, and neither do we. We also work with lead generation businesses. So we can help organisations of all types with their google ads. We work with businesses in new zealand, australia, usa, and canada.

No. We primarily work with ecommerce brands in New Zealand and Australia, but we can also work with businesses in other markets where it makes sense. The best fit is usually a product-based business that wants a clearer path to growth and better performance from its Google Ads. We have worked with businesses in the USA and canada in the past.

The Business Scalability Audit is the first step in working together.
It is a focused strategy session designed to help you understand what is actually holding your growth back, and what to prioritise next. Most ecommerce brands want to grow, but do not know what to do, in what order, to get results without wasting time or budget. In this session, we ask the right questions, review your current marketing and setup, and give you direction on the top two to three things we would fix first. This also helps us scope the right level of support and answer the question of what it would cost to move forward.

No.
The Business Scalability Audit looks at your business more broadly. It helps us understand your traffic sources, website, offers, conversion issues, and where Google Ads fits into the bigger picture.
A Google Ads account audit is more channel-specific and is usually completed as part of a setup, restructure, or onboarding process once we are engaged to do the work. This is where we look at what you have, what you need and hatch a plan!

That depends on your starting point, the complexity of your account, how many campaigns you are running, and the level of support you need. Some brands need ongoing management and optimisation. Others need strategic oversight, coaching, or a one-off diagnostic review. We use the Business Scalability Audit to understand what is going on, what support is needed, and which package or pathway is the best fit.

In theory, once it’s setup, as soon as the ads go live and get approved. How ever performance depends on the quality of your current setup, your website, your pricing, your offer, and how much data the account already has. Some improvements can happen quickly once obvious issues are fixed. Other results take longer as campaigns gather data and optimisation takes effect.
The goal is not just to get more clicks. It is to build a more profitable system over time. Thats why we always start with a busines scalbility audit, to make sure we focus on the right things, in the right order, so when we turn up the paid ad spend, everything else in your marketing engine is primed to sell

Yes. We can help with Google Shopping, Performance Max, standard Search campaigns, remarketing, Youtube ads and the wider account structure around them. In many accounts, the issue is not the campaign type itself, but how it has been set up, what feed data is being used, and whether the rest of the funnel is ready to support it. We can also help with the creative direction like ad & video planning, copywriting, when you purchase a launch blueprint, to help you build the right ads that sell.

Yes. If you have an internal team member, junior marketer, or someone who can implement changes, we can provide strategic oversight, troubleshooting, and guidance while your team executes. This is a good fit for businesses that want expert direction without fully outsourcing management.

Our Google Ads management service is best suited to Shopify and ecommerce brands that already have sales coming through, want to grow more profitably, and need clearer strategy, better structure, and ongoing optimisation. It is especially useful for brands that feel stuck, are wasting budget, or have outgrown a junior team member or underperforming agency. We can also provide these services for lead gen

This service is not the right fit if you are not ready to invest in ads or make changes to improve performance. Google Ads requires budget, testing, and ongoing optimisation to work properly, and if nothing changes, nothing improves. We work best with ecommerce brands that are open & proactive about to improving their strategy, taking action on recommendations, and building a system that can scale over time.

Get Clear on What’s Holding Your Growth Back

If your marketing isn’t delivering the results you expected, there’s always a reason. In this session, we take a step back and look at your business as a whole , your traffic, your website, your offers, and your current marketing , to identify what’s holding you back and what to prioritise next. You’ll walk away with a clear plan to grow your traffic, sales, and profit, and a better understanding of what to fix first so you don’t waste time or budget going in the wrong direction.