Google Shopping Ads Management, Consulting and Training
Google Shopping Ads For Shopify Stores That Want Profitable Growth
Google Shopping Ads can be a game changer for Shopify stores when they are set up properly. But without the right strategy, they can drain your budget fast.
We help eCommerce brands in New Zealand and Australia scale profitably with specialist managed Google Ads, consulting, and hands-on training and coaching. Book a Business Scalability Audit
Would You Like Help Growing Your eCommerce Sales With Google Shopping Ads?
If you are not using Google Shopping Ads for your eCommerce business, you may be leaving money on the table. Google Shopping Ads are powerful because they match potential customers who are searching on Google with the products you sell and have in stock.
Instead of showing a generic text ad, Shopping Ads display your product photo, product name, price and brand. This means people can see what you sell before they click through to your website. The benefit is simple. You are not just paying for random traffic. You are getting in front of people who are actively looking for products like yours.
Why Most Shopify Stores Struggle With Google Shopping Ads
Google Shopping Ads can work incredibly well, but only when your campaigns, product feed, bidding and structure are set up correctly.
- Wasted spend: Google keeps charging you, but you are not seeing consistent sales.
- Low ROAS: Your ads are not converting enough to be profitable.
- Wrong audience targeting: Your products are being shown to the wrong people.
- Algorithm confusion: Google’s AI needs the right structure, otherwise it can burn through budget quickly.
If your campaigns are not properly managed, it is very easy to spend money without knowing what is working, what is wasting budget, or what needs to be fixed first.
How We Help Shopify Brands Win With Google Shopping Ads
We help eCommerce businesses improve their Google Shopping Ads through management, consulting, audits, training and coaching.
1. Done-For-You Google Ads Management
We take care of your Google Shopping campaigns and optimise your ad spend for stronger performance, better visibility and more profitable sales.
- Advanced bid strategies to help you compete more effectively.
- Precision audience targeting to reach higher intent buyers.
- Ongoing optimisation to reduce wasted spend.
- Campaign structures designed around profit, not just traffic.
2. Google Ads Consulting, Strategy and Audits
If you are already running Google Ads but not getting the results you want, our consulting service helps identify leaks, wasted spend and untapped opportunities.
- Account audits: We analyse your campaigns and show you where money is being wasted.
- Custom strategy: You get a tailored plan to improve and scale your Shopify store with Google Shopping Ads.
- Clear priorities: You know what to fix first, instead of guessing.
Best suited for: Store owners and marketing teams who want to manage ads in-house but need expert guidance and a clear roadmap.
3. Google Ads Training and Coaching
If you want to take more control of your Google Shopping Ads, we can teach you how to understand, manage and improve your campaigns with more confidence.
- How to structure campaigns for stronger profitability.
- How to reduce wasted spend and optimise bidding.
- How to set up audiences and retargeting to increase conversions.
- How to understand what your Google Ads data is telling you.
Best suited for: Shopify brands that want to learn from an expert and manage their Google Ads the right way.
How Google Shopping Ads Work
When someone searches Google for a product, such as “women’s leather jacket”, they may see a row of Shopping Ads at the top of the search results.
These ads usually display the product photo, product name, price and brand. The customer can then click through to the product page on your website, or browse more products in the Shopping tab.
This makes Google Shopping Ads a strong channel for eCommerce stores because shoppers can see your product and price before they click.
That means you are more likely to attract people who are genuinely interested in what you sell, rather than low quality visitors who were never likely to buy.
Google Shopping Ads let you turn on a stream of higher quality website visitors who are already searching for products like yours.
Because you can buy customers at a more predictable cost, Google Shopping Ads can be a powerful way to scale your eCommerce business when the campaigns are optimised around profit margins, return on ad spend and customer value.
Case Study
How We Helped A Shopify Store Grow Google Shopping Sales From $4,827 To $75,601 Per Month
Let’s talk about Client A. She was already running Google Ads, Facebook Ads and email marketing with another agency. On paper, the results looked acceptable. For every $1 she put into marketing, she got $3 back after ad spend, agency fees and the cost of goods sold. That was not terrible, but it was not the level of performance she needed to scale with confidence. Then she handed over her Google Shopping Ads to us.
🔥 How We 15X’d a Shopify Store’s Google Shopping Ads Sales in Just 5
Before I was spending money on marketing and giving it all away in discounts to get the sale. This meant there was not a lot of profit left at the end of the month. Now we are buying first time customers who pay full price and keep shopping with me again and again.
Client “a”
The Results
- Before: $261 per month in ad spend generated $4,827 in sales.
- After: $1,734 per month in ad spend generated $75,601 in sales.
- Return: Every $1 in ad spend generated $43 in revenue.
Why The Strategy Worked
When we took over, we rebuilt the campaigns from the ground up.
- We optimised the product feed to improve visibility and relevance.
- We restructured the campaigns to target higher intent shoppers.
- We refined the bidding strategy to maximise conversions at a lower cost.
- We helped reduce reliance on discounting and focused on acquiring full-price customers.
The result was more high-quality buyers at a lower ad cost, without needing to rely on constant discounts.
Before I was spending money on marketing and giving it all away in discounts to get the sale. This meant there was not a lot of profit left at the end of the month. Now we are buying first-time customers who pay full price and keep shopping with me again and again.Client A
Why Choose Our Google Shopping Ads Management Services?
We are certified Google Partners, which means we have passed Google’s certification exams and understand how to manage campaigns properly.
But certification alone is not enough. What matters is knowing how to turn Google Ads into profitable growth for an eCommerce business.
Our focus is not just on traffic. It is on profit, growth, customer acquisition and return on ad spend.
Google Ads can be a tough nut to crack. You can do it yourself, but there is a steep learning curve. If you are not working inside Google Ads regularly, it can be hard to know what to change, what to leave alone, and what is actually causing the problem.
Leaving your digital marketing in the hands of a junior marketer who does not understand campaign structure, conversion rate optimisation or analytics can also become expensive very quickly.
We have spent more than 15 years learning how to improve digital marketing performance. We work across Google Ads, conversion rate optimisation, tracking, analytics and eCommerce strategy, so we can help you understand what needs to change and why.
Want To Scale Your Shopify Store With Google Shopping Ads?
We have helped Shopify brands across New Zealand and Australia scale their Google Shopping Ads profitably, and we can help you work out what is possible for your store.
Claim your free Business Scalability Audit and find out:
- Where your Google Ads may be leaking money.
- How to optimise your campaigns for stronger sales.
- What could be stopping you from scaling faster.
- What to fix first if you want more profitable growth.