Unlock Explosive Growth for Your Shopify Store with
Digital Marketing Coaching & Training for Shopify Store Owners
Get the strategy, skills, and support you need to build a profitable, scalable Shopify store.
Running a Shopify store is more than just launching ads—it’s about building a sustainable marketing system that attracts, converts, and retains customers. But without the right strategy, scaling your store can feel like throwing money into a black hole.
If you’re tired of guessing, wasting money on ads, or feeling overwhelmed by digital marketing, our coaching and training program will change the game for you.
Why Choose Our Digital Marketing Coaching & Training?
1. A Clear, Scalable Marketing Plan
Most store owners struggle because they don’t have a real strategy—they’re running random ads, testing ideas, and hoping for the best. We help you build a structured growth plan so you can confidently scale.
2. Smarter Advertising & Customer Acquisition
It’s not just about running ads—it’s about running ads profitably. Learn how to target the right audience, craft high-converting ads, and optimize your spend so you get more customers at a lower cost.
3. Mastering Shopify Marketing Without Hiring a Huge Team
Stop relying on expensive agencies or “experts” who don’t understand your business. We’ll show you how to take control of your marketing, eliminate waste, and focus on what actually drives sales.
4. Personalized Coaching, Not Generic Advice
Every Shopify store is different. That’s why we don’t do one-size-fits-all. We work with you to identify your strengths, fix weak spots, and create a tailored plan for growth.
Is This Coaching Right for You?
This program is for Shopify store owners and marketers who are ready to take control of their digital marketing and scale with confidence.
| This is for you if: | This is NOT for you if: |
|---|---|
| ✔️ You want predictable, scalable traffic. Learn how to buy traffic profitably and scale your campaigns without wasting ad spend. | ❌ You want a quick-fix or magic bullet. If you’re looking for overnight success without putting in the work, this isn’t for you. |
| ✔️ You have a marketing budget and are ready to invest. You know that growth requires strategic investment, and you want to spend wisely to maximize returns. | ❌ You are not willing to invest in marketing. If you’re hesitant to allocate budget for ads, content, or training, you won’t see results. |
| ✔️ You want to train a junior or mid-level marketer. Equip your team with the skills and strategies they need to drive real business growth. | ❌ You want to completely outsource marketing. If you’re looking for someone to do everything for you with no involvement, this is not the right fit. |
| ✔️ You want to understand enough to hold your agency accountable. No more blind trust—get the knowledge to track performance, ask the right questions, and demand results. | ❌ You don’t care how your marketing works. If you’re happy with “set and forget” campaigns and no visibility into results, this isn’t for you. |
| ✔️ You care about sales and profit, not just traffic. Vanity metrics don’t pay the bills. We focus on revenue growth, customer acquisition, and retention. | ❌ You only care about clicks and followers. If your main goal is just brand awareness without driving sales, this program won’t be a good fit. |
| ✔️ You want to bring digital marketing in-house. Gain the skills to run your own campaigns, reduce dependency on agencies, and build a sustainable marketing system. | ❌ You prefer to rely fully on agencies. If you have no interest in understanding how your marketing works, this coaching isn’t necessary. |
| ✔️ You’re ready to build a marketing machine that attracts and retains customers. Learn how to turn cold traffic into loyal customers who keep coming back. | ❌ You don’t have the time or resources to commit. This is a hands-on coaching program designed for action-takers. |
| ✔️ You want a clear roadmap to grow your business. We’ll help you identify, prioritize, and execute the key projects that will drive sales and scale your brand. | ❌ You don’t want to follow a proven process. If you’re not open to learning and implementing tested strategies, this won’t be effective. |
What You’ll Learn: Tailored Modules to Match Your Goals.
This is not a one-size-fits-all program. Every Shopify business is different, so we customize the training to match your needs, challenges, and growth goals. Here’s a mix-and-match selection of what we can cover, depending on the strategy that will drive the biggest impact for your business.
📊 Your Money Metrics
- Know your numbers—track, measure, and buy leads with predictability.
- Learn how to calculate profitability, customer acquisition costs, and ROI.
📈 Measurement Plan & Analytics
- Get the right data to scale campaigns and increase profitability.
- Learn how to track performance, interpret analytics, and make smarter decisions.
🎯 Your Target Market & Audience Growth
- Discover how to attract ready-to-buy customers on autopilot.
- Get laser-focused audience targeting to boost sales and reduce wasted spend.
📝 Conversion Copywriting & Landing Pages
- Turn your website into your best salesperson.
- Learn copywriting frameworks that convert visitors into buyers.
📣 Facebook & Instagram Ads
- Clone your best customers, buy leads profitably, and increase ROAS.
- Master retargeting, ad structures, and creative strategies that drive sales.
🔎 Google Ads & Search Domination
- Get in front of your ideal customers on phones, tablets, and smart TVs.
- Learn how to use intent-based targeting to drive high-converting traffic
🎥 Video Marketing & Brand Authority
- Learn how to create engaging, high-converting video content.
- Discover the secrets behind viral videos and social media visibility.
🔄 Customer Journey Mapping
- Attract, educate, and convert more strangers into customers.
- Build a structured ad funnel that increases conversions by 3X.
🚀 Conversion Rate Optimization
- Turn more website visitors into paying customers.
- Optimize product pages, checkout flows, and boost your average order value.
📊 Scaling & Profitability Strategies
- Learn when and how to scale ad campaigns for higher ROAS and profit.
- Discover advanced budgeting and testing strategies to grow without waste.
💡 We tailor this coaching to match your business’s exact needs. Whether you’re looking to fix your ads, scale your store, or build a repeatable marketing system, we’ll show you how to do it right.
📅 Book a Free Strategy Call Today and let’s build a plan that works for you.
What our customers are saying?
“EM built our conversion rate optimised eCommerce website (after another agency built us a killed our sales). Now our website is a great sales person. They have also been managing our google ads and marketing for over 10 years. “
Gina
“They built us a new Shopify eCommerce website and run our digital marketing. Over the last two years she has quadrupled our conversion rate”
Client B
“I am a coaching client of Lucy’s and she also built my website. I have gone from getting x3 return on ad spend with my old agency to 28x Return on ad spend AND we have quadrupled my sales my without having to give huge discounts.”
Client m
We now make in a month what we use to make in a year
Client E