You’ve built a business with heart, grit, and big ambition.Now you’re ready to refine it.

A letter to yoU

If You Are Running an Ecommerce Business, I Know Exactly What Your Week Looks Like.

You are not just the founder. You are the marketer, the sales person, the HR manager, the customer service team, and the person who stays up late worrying about whether the numbers are going in the right direction. You are doing all the jobs — and trying to figure out marketing on top of all of it.

I know what that feels like because I have lived it.

I spent years working inside a family ecommerce business. Not as a consultant watching from the outside. As someone loading stock, packing orders, serving customers in store, managing inventory, building systems and processes, running the marketing, managing the ad budget, and leading a team. I have done every job in that business. I know the chaos of a busy dispatch day, the stress of a promotion that underperformed, and the frustration of spending money on marketing and not being able to tell what worked.

Before that, I grew up in a family of business owners. My father ran a pharmacy. My grandfather ran an automotive engineering business. I was in both from the age of five, screwing bottle tops on in the dispensary, licking stamps, and envelopes in the garage, answering phones, later delivering prescriptions and building their first websites. (selling millions of dollars of nicotine gum to the usa) / I grew up watching what it actually takes to run a business. It shaped everything about how I think.

I have been building businesses and marketing websites since 2002. I have been coaching business owners for over 10 years. I have worked in agencies & seen them reporting on clicks and traffic while business owners would ask me in our 1 on 1s about sales and growth. I have run campaigns for brands you would recognise. And I have spent the last decade helping businesses just like yours figure out what is actually holding them back, and fix it.

Here is what I have learned: most marketing does not fail because of effort. It fails because of order. Businesses jump into ads or SEO or content before the fundamentals are in place. They spend money on traffic before the website converts. They run campaigns before they know their numbers. They do all the things — and none of it compounds.

You do not need more tactics. You need a clear system, built in the right order, around your actual business.

That is what I help you build. And because I have done every job you are currently doing, I do not just understand the marketing problem. I understand the business problem behind it. I understand that you cannot just stop everything to rebuild your strategy from scratch. I understand that your time is split twelve ways. I understand that you need things to work , not in theory, but in your bank account, this quarter.

If you are ready to stop guessing and start building something that compounds, I would love to talk.

Lucy