Done with you Google Ads Coaching, Training & Mentoring.

Google Ads Training for Sales & Profit

Struggling to make Google Ads work for your e-commerce business? If you’re pouring money into Google Ads and not seeing a return — or worse, you’re scared to spend more because it feels like burning cash — you’re not alone. Most e-commerce business owners try to run Google Ads on their own and get stuck:

❌ They boost campaigns that don’t convert.
 ❌ They target broad audiences that don’t buy.
 ❌ They have no idea how to optimize for ROAS (Return on Ad Spend).

Sound familiar? Google Ads shouldn’t feel like a gamble. With the right strategy, you can create profitable ad campaigns that bring in consistent, high-quality traffic — and turn that traffic into sales.

That’s exactly what our Google Ads Training is designed to do.

See How We Can Scale Your Business

Why Our Google Ads Training Is Different (and Why It Works)

Most Google Ads courses give you one-size-fits-all advice that barely scratches the surface. We’re not here for that.

We know how frustrating it feels when:

❌ You spend money on ads that don’t convert.
❌ You boost campaigns but see little to no ROI.
❌ You’re stuck guessing which keywords and audiences will drive sales.
❌ You feel overwhelmed by complex ad dashboards and don’t know where to focus.

And the worst part? If you don’t fix these mistakes, you’ll keep pouring money into ads that don’t deliver, while missing out on the consistent sales and growth your business deserves.

Our training is different. It’s built specifically for e-commerce businesses (especially Shopify stores) that want to scale without wasting money.

✅ Results-Driven Strategies – We teach you how to build, optimize, and scale Google Ads that actually generate sales.
✅ Proven Frameworks for ROAS – Learn how to structure campaigns, target the right audiences, and write ad copy that converts.
✅ Google Ads Coaching, Not Just Theory – Get personalized feedback on your strategy so you can fix mistakes before they cost you money.
✅ Region-Specific Tactics for AU & NZ – We specialize in training e-commerce businesses in New Zealand and Australia, giving you local insights that set you apart.

See How We Can Scale Your Business

Are you struggling with Google Ads? You’re Not Alone.



Getting burned by agencies that just “clip the ticket.”

Wasted budget with minimal returns and no transparency, leading to frustration and stagnation in your business growth.



Feeling like Google Ads is just a money drain with no return.

Growing skepticism about digital advertising, potentially leading to reduced investment in effective marketing channels and missed revenue opportunities.



Overwhelmed by acronyms and confusing reports from account managers.

Difficulty understanding campaign performance and making informed decisions, resulting in missed opportunities and ineffective ad spend.



Frustrated with complex ad structures and poor results.

Ongoing poor performance and wasted time, which can hinder your ability to compete effectively and achieve desired business outcomes.



Unsure how to drive more sales and profit with your marketing budget.

Inefficient use of your budget, leading to flat or declining sales and a lack of growth in your eCommerce business.



Struggling to get actionable insights from your data.

Inability to make data-driven decisions, resulting in ineffective strategies that don’t capitalize on your marketing opportunities or optimize your ad spend.

See How We Can Scale Your Business

Who we have worked with.

Who This Google Ads Training Is For

This is for you if…

✅ You’re running an e-commerce store and want to scale without wasting money on ads that don’t convert.
✅ You’re tired of guessing and want a proven system that drives high-quality traffic and sales.
✅ You’re ready to diversify beyond Facebook Ads and build a Google Ads strategy that delivers consistent growth.
✅ You want to learn how to make Google Ads work for your business — even if you’re starting from scratch.
✅ You’re serious about scaling and willing to invest time, effort, and resources into growing your business.

This isn’t for you if…

❌ You’re looking for a quick hack, magic bullet, or overnight success.
❌ You’re not ready to invest in learning and applying a proven system that works.
❌ You prefer to keep guessing and hoping, instead of following a step-by-step strategy.
❌ You don’t have a marketing budget or aren’t willing to invest in growing your business.
❌ You already know how to buy traffic and convert it into customers profitably.
❌ You’re happy with the number of sales you’re making and aren’t interested in generating a steady flow of new business.

Why choose us?

Our Done with you Coaching, Training & Consulting 

⚡️ 1. Get Up to Speed Faster, Skip the Guesswork

Forget endless tutorials and confusing theory. Our training is laser-focused on your business, giving you actionable insights that drive results quickly.

💻 2. Save Time and Travel Costs with Online Coaching

Our Google Ads coaching is conducted online via Google Hangouts or Zoom, eliminating the need for costly travel or time away from your business.

🎯 3. Tailored to Your Business Goals and Industry

We customize your Google Ads training to match your knowledge level, business goals, and industry.

📈 4. Action-Driven Learning with Immediate Results

We don’t just teach — we actively test, measure, and optimize during training so you can see immediate improvements in your sales and performance.

🔥 5. 20 Years of Experience You Can Rely On

Benefit from nearly two decades of expertise in Google Ads and e-commerce. We’ve tested what works and what doesn’t, so you don’t have to.

✅ Proven Strategies: You get tried-and-true tactics that drive consistent growth and profit.

💡 6. Focus on Sales, Results & Profit (Not Just Clicks)

We don’t just focus on impressions and clicks. Our training prioritizes the metrics that matter:

✅ ROAS (Return on Ad Spend) – Maximize your ad budget.
✅ CAC (Customer Acquisition Cost) – Lower your cost per customer.
✅ Profitability – Drive higher margins and sustainable growth.

🚀 7. Growth Marketing Partners Who Care About Your Success

We’re more than just coaches — we’re your growth marketing partners. We’re invested in helping you build a system that scales profitably.

✅ Ongoing Support & Accountability: We’re with you every step of the way to ensure your success.

🔐 8. You Own Your Digital Assets — Stay in Control

Unlike traditional agencies that “clip the ticket,” you retain full control of your Google Ads account and digital assets.

✅ Empowerment Over Dependency: We empower you to manage your campaigns effectively or oversee your team with confidence.

🛣️ 9. A Roadmap for Your Business Growth Goals

We start with a Marketing Machine Audit to assess your current setup, identify gaps, and create a plan focused on growing your sales and profit — not just driving traffic.

✅ Tailored Strategy: Every session is designed to move your business closer to your revenue goals.

🚫 Why Traditional Agencies (or Going It Alone) Don’t Deliver

❗️ 1. Slow Learning Curve Without Expert Guidance

Trying to figure out Google Ads by yourself? You’ll waste countless hours trying to apply complex concepts — delaying any real progress.

💸 2. Hidden Costs & High Travel Expenses

Generic in-person courses often require travel, hotels, and time away from your business, adding unnecessary costs and stress.

😞 3. One-Size-Fits-All Approach That Doesn’t Work

Most courses offer generic advice that isn’t tailored to your business. You’ll still be left guessing how to apply what you learned.

⚠️ 4. The Risk of Wasted Spend & Poor ROI

Without expert advice, you risk making costly mistakes, wasting ad spend, and struggling to achieve a return on investment.

👎 5. No Experience, No Guidance, and No Results

When you go it alone, you’re left to navigate challenges without a clear strategy, making growth feel impossible.

💔 6. Traffic Without Real Conversions

Stick with your current agency, and they’ll focus on impressions, clicks, and CTR — not the metrics that matter like new customers, ROAS, and profit. 

🚨 7. Agencies That Burn Through Your Budget and Don’t Care

Many agencies adopt a “sign-up, burn, and churn” attitude — setting up accounts with minimal optimization and clipping the ticket on your traffic.

🔒 8. Loss of Control Over Your Digital Assets

Agencies often control your Google Ads account and reporting. When you leave, regaining control and understanding your campaigns becomes a challenge.

❌ 9. No Clear Roadmap to Growth

Without a structured plan, it’s easy to focus on vanity metrics and miss the bigger picture, ultimately leading to flat sales and no real growth.

How Our Google Ads Coaching can help you:



Tailored to Shopify:

We understand the unique challenges and opportunities Shopify store owners face. Our coaching is specifically designed to help you maximize the potential of your online store.



Results-Driven:

Learn strategies that directly impact your bottom line. We focus on driving traffic that converts into sales, ensuring your ad spend delivers a strong return on investment.



Hands-On Learning

Our coaching isn’t just theoretical. You’ll get practical, actionable advice that you can implement immediately to start seeing results.



Control Your Ads:

Whether you’re working with an agency or managing your campaigns in-house, our coaching will empower you to make informed decisions, optimize your campaigns, and ensure your ads align with your business goals.

Foundational skills



Account Setup & Structure:

Learn how to set up and structure your Google Ads account for optimal performance.



Keyword Research:

Discover how to identify and target the most valuable keywords for your Shopify store.



Ad Creation:

raft compelling ads that attract clicks and drive conversions.



Budget Management

Learn techniques to control your ad spend and maximize ROI.

Advanced Strategies



Campaign Optimization:

Refine your campaigns to improve performance and reduce costs.



Conversion Tracking:

Set up tracking to measure the effectiveness of your ads and identify opportunities for improvement.



Audience Targeting:

Learn to target the right customers at the right time, increasing your chances of converting them into buyers.



Analytics & Reporting

Gain insights into your campaigns’ performance and learn how to use data to make better decisions.

Who Is This Coaching For?

✅ Who Is This Coaching For?

  • Marketing Managers:

    Marketing managers who want to get up to speed with digital advertising to manage their team.

  • Business Owners Managing Teams:

    Get the knowledge you need to effectively oversee your team’s or agency’s Google Ads efforts.

  • Junior Marketers:

    Who need Google Ads mentoring because they are not sure how to scale campaigns or want to level up their skills.

  • Entrepreneurs Ready to Scale:

    If you’re ready to take your e-commerce business to the next level, mastering Google Ads is essential.

❌ Who Is This Coaching Not For?

      • No Willingness to Invest:You are not willing to invest in your business and have no marketing budget. You need to fuel your marketing machine with a marketing budget.
      • Entrepreneurs Not Looking to Scale:If you’re content with your current e-commerce growth and not interested in mastering Google Ads to drive further expansion, this coaching may not be necessary.
      • Already Know It All:You already know how to buy leads and sales and turn it into customers using digital marketing.
      • Hands-Off Shopify Owners:If you want to delegate Google Ads management entirely to someone else without learning how to manage it yourself, this coaching may not be for you. Check out our Google Ads management services instead.

✅ This is for you if…

      • You’re running an e-commerce store and want to scale without wasting money on ads that don’t convert.
      • You’re tired of guessing and want a proven system that drives traffic and sales.
      • You want to understand how to make Google Ads work for your business (even if you’re a beginner).
      • You’re ready to stop relying on just Facebook and diversify your ad strategy.

❌ This isn’t for you if…

  • You’re looking for a quick hack or overnight success.
  • You’re not ready to invest the time to learn and apply what works.
  • You’d rather keep guessing and hoping instead of following a proven framework.
  • You are not willing to invest in your business and have no marketing budget.
  • You already know how to buy traffic and turn it into customers using digital marketing.
  • You are happy with the number of sales in your business and do not want to turn on a steady flow of new business.

Ready to Get Started?

Unsure where to begin? Start with a free Audit Chat. We’ll review your current setup, identify quick wins, and outline how our Google Ads Coaching can help you grow your business.



Book Your Free Audit:

Let’s us get to know you, what you know, what you do not know, and what you need to know. Set some goals & hatch a plan.



Get a training plan

Get clear on exactly what you need to know and what needs to change to grow your business.

See How We Can Scale Your Business


Watch Your Sales Grow:

Book a time to start your first session. And Start seeing the results you’ve been aiming for.

What our customers say

Don’t just take our word for it.

“Now we make in a month what we used to make in a year.” – Client S – Clothing store

“Our Google Adwords was set up by the girl in the role before me…It wasn’t set up well.. and I had no clue on what I was doing! I wanted to learn how to use Google Ads properly so that I could maximise our ads and minimise our costs. I learnt how to set up great ad campaigns that converted into not just clicks but online purchases…  I would 100% recommend her to anyone who was struggling in any way with both Adwords and Analytics, she was fantastic! ” – Kendal Stationery Shop

“The training with Lucy helped with our internet marketing strategy and clarified the area’s which needed work. It can all be a bit daunting and can get quite technical but it’s great to know that we can call on Lucy’s services when we need too. In fact, we are now part way through a website profit makeover with Lucy. I would recommend the training to others as it is a good introduction to internet marketing and helps you understand where you need to focus to get the best results.” – Sara – Homeware Store

“I now have a clearer understanding of what we’re doing but more importantly why – thanks.” – Comine

“my old marketing guy was robbing me blind and giving away all my profits with discounts. I completed the 8-week digital marketing training for eCommerce growth and I learnt how to run Google Shopping, Search and Display ads to buy sales and attract loads of new customers, who pay full price so I make more profit on every sale. I went from making putting $1 into google ads to get $3 out to get $1 into getting $28-$45 on my campaigns.” – Client M – Fashion Store.

“They reduced our cost per by 1/10 of what the old agency was spending.” – Client S – Building & Construction

Frequently Asked Adwords Questions

 

 

How will this help me make more money?

Often we see business applying either a “set and forget” approach to their website, or blindly throwing money ad ads, and landing pages that are not great sales people. We want to show you the steps you need to apply, and the order you need to apply them to squeeze the emost profit out of your digital marketing budget

 

How are we different to other agencys?

  • Conversion Focused – We focus on the keywords, landing pages and ads that will make you money and track results
  • Reach people on the go – The way people search has changed make sure you are targeting smart phones and tablets.
  • Targeting – Target the right people, at the right time with the right message.
  • Profit-focused: There no point driving sales, if you can’y pay the bills. We want to  teach you the money metrics so you can transform your digital marketing from an expense into an investment. 

 

Q: What kind of businesses do you typically work with?

We specialize in working with established Shopify stores looking to scale, but we also assist newer businesses ready to accelerate their growth. We have experience in fashion, gifting, floristry, home decor, mortgage brokering, gardening, home maintenance, franchises, grocery, home improvement, construction, health, pharmacy, health care, mortgages, power… over the last 18 years we have worked across a number of industries in a lead generation and sales generation capacity

 

Q: How do your coaching services work?

Our coaching includes one-on-one sessions, customized action plans, and ongoing support to help you or your team master Shopify growth strategies. These sessions are designed to get your team up to speed and keep them updated on the latest trends. Additionally, you can leverage our consulting services when you need expert guidance to develop a winning strategy or tackle specific challenges. For the best bang for your buck, we always recommend our 8 week growth marketing training, so you can learn all the pillars to a successful campaign (conversion, traffic, money metrics, scaling campaigns, analytics and more…) 

 

Q: Can you help if I’m already running ads but not seeing results?

Absolutely. If you’re unsure why your ads aren’t delivering, we can jump into your account in a consulting capacity, review the campaigns with you, and give an honest assessment of how things are being managed. We’ll let you know if we can help improve performance and ROI, and this also helps us provide a more accurate quote for any further services.  Often this is when clients come to us after a in-house team member or agency has a “set and forget” approach to google ads or just doesn’t really know what they are doing.

We LOVE data so we can identify issues, and optimize them to improve performance and ROI. That way we try and get the quick wins first, that turn things around.

 

Why Choose Us as Your Google Ads Mentor?

We’re not just another agency. As Google Ads specialists with a proven track record in eCommerce, we focus on your growth and profit. We help you understand the key money metrics, provide direct guidance on what changes to make, and show you how to turn your Google Ads into a powerful investment for your business.

 

What you will learn during your Google Ads Training:

We have training modules on a number of topics and can tailor the training to your needs. Topics can include any of the following. 

  • How to reduce your cost per click
  • Targeting – Getting in front of the right people
  • How to choose and match the right keywords
  • How to structure your account
  • What you should be tracking
  • How to utilise your budget more effectively
  • How to use negative keywords
  • Interpreting Google Analytics Data
  • Landing page Optimisation
  • Setting up remarketing lists & campaigns
  • Display advertising & Audiences
  • Advanced targeting techniques
  • What data you need to collect to make informed marketing decisions
  • Youtube / Video Ads
  • Google Shopping Ads

 

What you get as part of your google ads coaching & Mentoring

Some agencies charge $50,000+ a year just in agency fees a month every month just to manage your Google ads we realize that not every business can afford this. That is why we want to empower you to make tweaks and changes in your google ads account, learn how to see if you are getting a return on investment and implement extensions, tools and tracking that will give you a competitive advantage.

How much does the google ads course cost? Because we don’t know you, what you have setup, what you know and do not know, we can not give you a hard number. Driving traffic with Google ads is often just one piece of the puzzle, we can also offer training in Google Analytics, Landing pages, Conversion Rate Optimization and Digital Strategy. Let’s start with a quick audit to get the lay of the land and figure out where the gaps are in your knowledge and what you need to learn to build killer marketing campaigns and explode your sales.

 

Q. Where is the training?

We conduct our training online via zoom meeting where we can speak, share screens and record the session for you to refer back to. We have trained business owners & marketers from all over the world including New Zealand, Australia, Canada, UK & the USA

What will be covered?

Each training we will focus on teaching you to how to make the most valuable changes based on your data. You can then take that knowledge and apply it to manage your own account. Then for each coming training we will build up your that knowledge base and your skills.

Why choose our digital marketing coaching?

  • You or your staff learn how to manage your account
  • We can drip feed out the training to digestible chunks to avoid information overload
  • Learn where to focus your efforts during that time for best possible outcome
  • Tailored to your business and goals
  • We are growth marketers – we don’t just drive traffic – we drive leads, sales and profit.
  • Usually the training ends up being free because you market more efficiently and save on crappy campaigns 

 

Try the training risk free.

We know there are a lot of cowboys out there in the online marketing space. So we offer you this risk free guarantee. If during your first training session and you feel like its not for you and do not see  real value we will give you your money back. We often find the traning ends up paying for itself in growth by turning off crappy campaigns, and identifying whats not working.

✅Save thousands of dollars on agency management costs

✅Save hours getting up to speed

✅Save money on travel, accommodation and course costs

Organise a time