Done with you Coaching, Training & Mentoring & Consulting.
Google Ads Training for Sales & Profit
Are you a business owner owner looking to take control of your Google Ads? Whether you want to manage your campaigns yourself or gain the knowledge to guide your team or agency, our Google Ads Coaching is designed to equip you with the skills and confidence to drive real growth and profits.
Empower Yourself to Drive Growth and Profits with Google Ads
Increased Sales:
Grow your revenue with targeted ad campaigns
Boost Your ROI
Get more value from every ad dollar spent.
Efficient Ad Management
Streamline your campaigns, save time, and achieve better results.
Clear, Actionable Insights
Understand what’s working and make smarter decisions quickly.
Are you struggling with Google Ads? You’re Not Alone.
Getting burned by agencies that just “clip the ticket.”
Wasted budget with minimal returns and no transparency, leading to frustration and stagnation in your business growth.
Feeling like Google Ads is just a money drain with no return.
Growing skepticism about digital advertising, potentially leading to reduced investment in effective marketing channels and missed revenue opportunities.
Overwhelmed by acronyms and confusing reports from account managers.
Difficulty understanding campaign performance and making informed decisions, resulting in missed opportunities and ineffective ad spend.
Frustrated with complex ad structures and poor results.
Ongoing poor performance and wasted time, which can hinder your ability to compete effectively and achieve desired business outcomes.
Unsure how to drive more sales and profit with your marketing budget.
Inefficient use of your budget, leading to flat or declining sales and a lack of growth in your eCommerce business.
Struggling to get actionable insights from your data.
Inability to make data-driven decisions, resulting in ineffective strategies that don’t capitalize on your marketing opportunities or optimize your ad spend.
Who we have worked with.
Who would the training not be useful for?
You are not willing to invest in your business and have no marketing budget.
You already know how to buy leads and sales and turn it into customers using digital marketing.
You are happy with the number of leads and sales in your business and you do not want to turn on a steady flow of new business.
Why choose us?
Our Done with you Coaching, Training & Consulting
Get Up to Speed Fast
Skip endless theory and confusing tutorials. Our training is laser-focused on your business, delivering actionable insights that drive results quickly.
Save on Travel Costs
Our coaching is conducted online via Zoom, so there’s no need for expensive travel, accommodations, or time away from your business.
Tailored to Your Business
We customize the coaching to your knowledge level, industry, and business goals, ensuring everything you learn is directly applicable to your Google Ads strategy.
Action-Driven Learning
We actively test and measure during the training. You see immediate improvements in your sales and performance as you learn.
17 Years of Experience
Benefit from nearly two decades of expertise in Google Ads and eCommerce. We’ve seen what works and what doesn’t, and you get the proven tactics that drive growth.
Focus on sales, results & profit
We direct you on the strategy to build profitable campaigns you can scale and optimise for the best possible results. You will focus on return on ad spend, the cost to acquire a new customer and your profit.
Growth marketing partners
Think of us as your growth marketing partners, we care about your business and want you to grow.
You own your digital assets
You stay in control of your Google Ads campaigns. Our coaching empowers you to manage them effectively or oversee your team with confidence.
A Roadmap for Your Business Goals
We start with a Marketing Machine Audit to assess your current setup, identify gaps, and understand your goals. Every session is focused on growing your sales and profit, not just traffic.
Other Digital Marketing Agencies or Going it Alone
Slow Learning Curve
Without guidance, you’ll spend countless hours trying to grasp concepts and apply them to your eCommerce store, delaying any real progress.
High Travel Costs
Generic in-person courses require travel, hotels, and time away from your business, adding unnecessary costs and stress.
One-Size-Fits-All Approach
Most courses offer general advice that isn’t tailored to your specific needs. You’ll still need to figure out how to apply what you learned.
The Risk of Wasted Spend
Without expert advice, you’re likely to make costly mistakes, waste budget on ineffective ads, and struggle to achieve a return on investment.
No Experience to Lean On
You’re on your own. Without expert guidance, overcoming challenges and growing your business becomes a significant struggle.
Drive traffic
Stick with your current agency, or current game plan, and continue to focused on impressions, clicks and ctr. Rather than the metrics that matter to you like new customers, the return on ad spend and the profit after your expenses
Cowboys with a Sign-up, burn and churn attitude.
They don’t care, about your business. They set up your account, let it run with no optimisation, clip the ticket on your traffic, automate your reporting, burn through your marketing budget until you leave.
Loss of Control Over Assets
Agencies often control your digital assets. Going it alone later can lead to difficulty in regaining full control and understanding of your campaigns.
No Clear Roadmap
Without a structured plan, it’s easy to focus on the wrong metrics, make misguided decisions, and ultimately, struggle to see meaningful growth.
Ready to Transform Your Google Ads Into A Cash Machine
Book a marketing machine audit and let’s create a tailored training roadmap that drives growth, profit, and lasting success for your eCommerce business.
Our Proven Process for Scaling your Sales
Our aim is for you to spend the lowest possible amount to get the most sales. Often we find the training ends up being free because of the savings you make on a poor performing account and wasted ad spend.
How Our Google Ads Coaching can help you:
Tailored to Shopify:
We understand the unique challenges and opportunities Shopify store owners face. Our coaching is specifically designed to help you maximize the potential of your online store.
Results-Driven:
Learn strategies that directly impact your bottom line. We focus on driving traffic that converts into sales, ensuring your ad spend delivers a strong return on investment.
Hands-On Learning
Our coaching isn’t just theoretical. You’ll get practical, actionable advice that you can implement immediately to start seeing results.
Control Your Ads:
Whether you’re working with an agency or managing your campaigns in-house, our coaching will empower you to make informed decisions, optimize your campaigns, and ensure your ads align with your business goals.
Foundational skills
Account Setup & Structure:
Learn how to set up and structure your Google Ads account for optimal performance.
Keyword Research:
Discover how to identify and target the most valuable keywords for your Shopify store.
Ad Creation:
raft compelling ads that attract clicks and drive conversions.
Budget Management
Learn techniques to control your ad spend and maximize ROI.
Advanced Strategies
Campaign Optimization:
Refine your campaigns to improve performance and reduce costs.
Conversion Tracking:
Set up tracking to measure the effectiveness of your ads and identify opportunities for improvement.
Audience Targeting:
Learn to target the right customers at the right time, increasing your chances of converting them into buyers.
Analytics & Reporting
Gain insights into your campaigns’ performance and learn how to use data to make better decisions.
Who Is This Coaching For?
Our Done with you Coaching, Training & Consulting
Marketing Managers
Business Owners Managing Teams:
Junior Marketers
Who need google ads mentoring because they are not sure how to scale campaigns or want to level up their skills.
Entrepreneurs Ready to Scale:
Who Is This Coaching Not For?
You are not willing to invest in your business and have no marketing budget.
You need to fuel your marketing machine with a marketing budget.
Entrepreneurs Not Looking to Scale:
If you’re content with your current e-commerce growth and not interested in mastering Google Ads to drive further expansion, this coaching may not be necessary.
You already know how to buy leads and sales and turn it into customers using digital marketing.
You already know what you are doing
Shopify Store Owners Who Prefer Hands-Off Solutions
If you want to delegate Google Ads management entirely to someone else without learning how to manage it yourself, this coaching may not be for you. We can help with that check out our google ads management services
Ready to Transform Your Google Ads Into A Cash Machine
Sure you could just keep guessing, or let a junior marketer loose with the business credit card and hope for the best they know what they are doing OR you could let us train you how to run campaigns in Google Search Ads, Shopping Ads, Youtube Ads, Display Ads or Mobile Ads and optimise them for return on ad spend and profit.
The initial steps of setting up Google ads are pretty easy. Set up an account, Choose networks and areas to target, Pop in some keyword or topics, Create some ads and let the traffic start rolling in. It is what comes next that can be tricky. Landing page optimisation, keyword tweaks, re-marketing, keyword matching, audiences, bid modification, display, shopping, youtube, goal tracking, demographics, interest data and analytics. If you are not an adwords guru this can be a little overwhelming.
Book a marketing machine audit and let’s create a tailored training roadmap that drives growth, profit, and lasting success for your eCommerce business.
Ready to Get Started?
Unsure where to begin? Start with a free Audit Chat. We’ll review your current setup, identify quick wins, and outline how our Google Ads Coaching can help you grow your business.
Book Your Free Audit:
Let’s us get to know you, what you know, what you do not know, and what you need to know. Set some goals & hatch a plan.
Get a training plan
Get clear on exactly what you need to know and what needs to change to grow your business.
Watch Your Sales Grow:
Book a time to start your first session. And Start seeing the results you’ve been aiming for.
What our customers say
Don’t just take our word for it.
“Now we make in a month what we used to make in a year.” – Client S – Clothing store
“Our Google Adwords was set up by the girl in the role before me…It wasn’t set up well.. and I had no clue on what I was doing! I wanted to learn how to use Google Ads properly so that I could maximise our ads and minimise our costs. I learnt how to set up great ad campaigns that converted into not just clicks but online purchases… I would 100% recommend her to anyone who was struggling in any way with both Adwords and Analytics, she was fantastic! ” – Kendal Stationery Shop
“The training with Lucy helped with our internet marketing strategy and clarified the area’s which needed work. It can all be a bit daunting and can get quite technical but it’s great to know that we can call on Lucy’s services when we need too. In fact, we are now part way through a website profit makeover with Lucy. I would recommend the training to others as it is a good introduction to internet marketing and helps you understand where you need to focus to get the best results.” – Sara – Homeware Store
“I now have a clearer understanding of what we’re doing but more importantly why – thanks.” – Comine
“my old marketing guy was robbing me blind and giving away all my profits with discounts. I completed the 8-week digital marketing training for eCommerce growth and I learnt how to run Google Shopping, Search and Display ads to buy sales and attract loads of new customers, who pay full price so I make more profit on every sale. I went from making putting $1 into google ads to get $3 out to get $1 into getting $28-$45 on my campaigns.” – Client M – Fashion Store.
“They reduced our cost per by 1/10 of what the old agency was spending.” – Client S – Building & Construction
Ready to Get Started?
Unsure where to begin? Start with a free Audit Chat. We’ll review your current setup, identify quick wins, and outline how our Google Ads Coaching can help you grow your business.
Book Your Free Audit:
Let’s us get to know you, what you know, what you do not know, and what you need to know. Set some goals & hatch a plan.
Get a training plan
Get clear on exactly what you need to know and what needs to change to grow your business.
Watch Your Sales Grow:
Book a time to start your first session. And Start seeing the results you’ve been aiming for.
Try the training risk free.
We know there are a lot of cowboys out there in the online marketing space. So we offer you this risk free guarantee. If during your first training session and you feel like its not for you and do not see real value we will give you your money back. We often find the traning ends up paying for itself in growth by turning off crappy campaigns, and identifying whats not working.
Save thousands of dollars on agency management costs
Save hours getting up to speed
Save money on travel, accommodation and course costs
Frequently Asked Adwords Questions
How will this help me make more money?
Often we see business applying either a “set and forget” approach to their website, or blindly throwing money ad ads, and landing pages that are not great sales people. We want to show you the steps you need to apply, and the order you need to apply them to squeeze the emost profit out of your digital marketing budget
How are we different to other agencys?
Q: What kind of businesses do you typically work with?
We specialize in working with established Shopify stores looking to scale, but we also assist newer businesses ready to accelerate their growth. We have experience in fashion, gifting, floristry, home decor, mortgage brokering, gardening, home maintenance, franchises, grocery, home improvement, construction, health, pharmacy, health care, mortgages, power… over the last 18 years we have worked across a number of industries in a lead generation and sales generation capacity
Q: How do your coaching services work?
Our coaching includes one-on-one sessions, customized action plans, and ongoing support to help you or your team master Shopify growth strategies. These sessions are designed to get your team up to speed and keep them updated on the latest trends. Additionally, you can leverage our consulting services when you need expert guidance to develop a winning strategy or tackle specific challenges. For the best bang for your buck, we always recommend our 8 week growth marketing training, so you can learn all the pillars to a successful campaign (conversion, traffic, money metrics, scaling campaigns, analytics and more…)
Q: Can you help if I’m already running ads but not seeing results?
Absolutely. If you’re unsure why your ads aren’t delivering, we can jump into your account in a consulting capacity, review the campaigns with you, and give an honest assessment of how things are being managed. We’ll let you know if we can help improve performance and ROI, and this also helps us provide a more accurate quote for any further services. Often this is when clients come to us after a in-house team member or agency has a “set and forget” approach to google ads or just doesn’t really know what they are doing.
We LOVE data so we can identify issues, and optimize them to improve performance and ROI. That way we try and get the quick wins first, that turn things around.
Why Choose Us as Your Google Ads Mentor?
We’re not just another agency. As Google Ads specialists with a proven track record in eCommerce, we focus on your growth and profit. We help you understand the key money metrics, provide direct guidance on what changes to make, and show you how to turn your Google Ads into a powerful investment for your business.
What you will learn during your Google Ads Training:
We have training modules on a number of topics and can tailor the training to your needs. Topics can include any of the following.
- How to reduce your cost per click
- Targeting – Getting in front of the right people
- How to choose and match the right keywords
- How to structure your account
- What you should be tracking
- How to utilise your budget more effectively
- How to use negative keywords
- Interpreting Google Analytics Data
- Landing page Optimisation
- Setting up remarketing lists & campaigns
- Display advertising & Audiences
- Advanced targeting techniques
- What data you need to collect to make informed marketing decisions
- Youtube / Video Ads
- Google Shopping Ads
What you get
Some agencies charge $50,000+ a year just in agency fees a month every month just to manage your Google ads we realize that not every business can afford this. That is why we want to empower you to make tweaks and changes in your google ads account, learn how to see if you are getting a return on investment and implement extensions, tools and tracking that will give you a competitive advantage.
Q. How long is the training
Our training sessions last 2 hours and focus on your goals. You will learn how to keep on top of your account, clean up your keywords, optimize landing pages, set up tracking, control your spend or roll out new campaigns and keep your Google Ads account and get it performing at its best.
ow much is the training?
Because we don’t know you, what you have setup, what you know and do not know, we can not give you a hard number. Driving traffic with Google ads is often just one piece of the puzzle, we can also offer training in Google Analytics, Landing pages, Conversion Rate Optimization and Digital Strategy. Let’s start with a quick audit to get the lay of the land and figure out where the gaps are in your knowledge and what you need to learn to build killer marketing campaigns and explode your sales.
Q. Where is the training?
We conduct our training online via zoom meeting where we can speak, share screens and record the session for you to refer back to. We have trained business owners & marketers from all over the world including New Zealand, Australia, Canada, UK & the USA
Q. How long is the training
What will be covered?
le why choose our digital marketing coaching?
- You or your staff learn how to manage your account
- We can drip feed out the training to digestible chunks to avoid information overload
- Learn where to focus your efforts during that time for best possible outcome
- Tailored to your business and goals
- We are growth marketers – we don’t just drive traffic – we drive leads, sales and profit.
- Usually the training ends up being free because you market more efficiently and save on crappy campaigns