Understand Your Marketing Well Enough to Run It, Manage It, or Know If Someone Else Is Doing It Right

8 Week Shopify Marketing Training

You don’t have to do everything yourself. But you do need to understand enough to know what good looks like, what to fix first, and whether the people around you are actually moving the needle.

This is hands-on training built around your business, your team, and your goals. Not a course. Not theory. Eight weeks of working through what’s broken, what’s missing, and what needs to happen next, in the right order.

Book a Business Scalability Audit

Free. 30 minutes. No obligation.

Why most Shopify stores stay stuck

Marketing Without Understanding It Is an Expensive Guessing Game

Most Shopify businesses are spending on ads, content, SEO, or email without a clear picture of how it all connects, whether it is working, or what to prioritise next.

They’re either doing it themselves without the full picture, managing an agency without knowing what to ask for, or handing things over to a junior person who’s also figuring it out as they go.

The result is the same in every case: money going out, results that are hard to read, and no clear answer on what to do next. To double your sales, you need to understand three things: how to bring more of the right people to your store, how to convert more of the people who arrive, and how to get your existing customers to buy again. Each one is fixable. But you need to know which one to fix first.

This training is for you if

You Know Marketing Matters. You’re Just Not Confident It’s Working.

• Business owners who want to manage their agency properly. You’re paying for marketing but you’re not sure if you’re getting good results. You want to understand enough to ask the right questions, spot problems early, and know when to push back.
• Owners and founders at the next stage of growth. Things are working at a basic level but you’ve hit a ceiling. You need a clear system behind your marketing to break through it.
• Junior marketers who want to level up. You understand your one channel but not how everything connects. You want the full picture: paid media, conversion, email, messaging, and the numbers behind it all.
• General managers or owners stepping into a new role. Marketing is part of your responsibility but you didn’t come from a marketing background. You need to understand how the platforms work, what the metrics mean, and how to use it all to grow sales.

Built around your business, not a fixed curriculum

No Theory. Actual Work Done on Your Actual Business.

When we speak to a new business. we always start with a Business Scalability Audit. That session tells us where you are, what you already have set up, who is on your team, and where the biggest gaps are. The eight weeks are built from that.

We have a full library of modules and worksheets covering many facets of growth marketing. What goes into your programme depends entirely on what your business needs. Some clients need to start with tracking and money metrics. Others need to fix their website before they ever think about running ads. Others are ready to scale paid traffic and just need the right structure behind it.

We meet you where you are. We work on your real accounts, your real pages, and your real campaigns. Most sessions end with something built, fixed, or changed. Not a slide deck to review later.

And when we build the programme, we always work in the right order. Fix what’s broken before scaling what’s working. That usually means starting with the site, the offer, and the numbers before turning on or scaling paid traffic. Running ads through pages that won’t sell just burns budget faster.

The areas we work through

Each Programme Is Different. These Are the Building Blocks.

Depending on what your business needs, we draw from modules across these areas:

• Money metrics. Understanding what you can afford to spend to acquire a customer and still grow profitably. Most stores are guessing at this number. Getting it right changes how you make every marketing decision.
• Paid media. Google Ads, Meta Ads, and Pinterest Ads — how to structure campaigns, what the numbers mean, how to know if performance is good or not, and how to make decisions about budget and scaling.
• Magnetic Messaging. How to write for emails, landing pages & ads that connect with the right buyer. Most ads fail at the message, not the platform.
• Ad creative with the Canva Ad Factory. How to build a library of reusable ad templates your team can produce quickly, without briefing a designer every time. Reduces creative costs and gives you a system instead of a scramble.
• Website and landing pages. What makes a page sell, what’s stopping yours, and how to fix the specific issues costing you conversions.
• SEO and AI search (GEO). How to show up when people search for what you sell, including in AI-generated answers from tools like Google, ChatGPT, and Perplexity.
• Email and customer retention. How to follow up automatically with leads and past buyers to increase the value of every customer you acquire.

Not every client works through all of these. The combination depends on what the audit identifies and what will have the biggest impact on your specific business.

The order matters more than most people realise

Fix Before You Scale. Every Time.

The single most common mistake in ecommerce marketing is putting more budget into traffic before fixing what happens when people arrive. You end up paying for clicks that go to pages that won’t sell, ads that send the wrong message, and campaigns that look active but don’t generate revenue.

Every programme we build follows the same logic: analyse first, fix the problems, then run traffic. We don’t skip steps because the client is impatient to run ads. The sequence is what makes the results stick.

This also means the programme looks different at week one than it does at week eight. As problems get fixed and systems get built, the focus shifts. By the end, you have a marketing system that you understand, that you can manage or brief properly, and that is built to grow.

Shopify first, but not Shopify only

We’ve Done This Across a Wide Range of Businesses

Most clients are Shopify brands. We’ve worked with businesses across fashion, gifting, florists, health food, professional services, pharmacy, finance, art and décor, training, coaching, and furniture.

We also work with service businesses and companies where a salesperson needs to close the lead after marketing generates it. If you sell something where the customer journey involves a conversation before the sale, we’ve worked with businesses like yours.

Results from clients we’ve worked with are in our case studies.

What tends to happen next

Most Clients Come Out the Other Side Ready to Scale

By the end of the eight weeks, most clients have a clear picture of their marketing system, know what’s working and what isn’t, and understand enough to either manage it themselves or brief someone else to do it properly.

Many go on to work with us on an ongoing basis once they understand what good management looks like and what they’re actually paying for. That’s not the goal of the programme. But it’s a pattern we see often, because when you understand your marketing, you make better decisions about who you trust with it.

Common questions

Frequently Asked Questions

How is this different from buying an online course?

An online course gives you generic information in a fixed sequence. This programme is built around your specific business, your current setup, your team, and your goals. Every module, worksheet, and session is chosen because it applies to what you actually need to fix. You work on your real accounts and pages, not hypothetical examples.

Do I need marketing experience to join?

No. We start by finding out where you are. Some clients come in with a solid understanding of one channel and gaps everywhere else. Others are starting from scratch. The programme meets you at your level and builds from there.

Can I send a team member instead of joining myself?

Yes. Junior marketers and in-house team members are a common fit for this programme. We can work with your team member directly, with you in the room, or a mix of both depending on what makes sense for your business.

Is this only for Shopify stores?

Shopify is where most of our clients are, and the programme works especially well for product-based ecommerce businesses. We also work with service businesses and companies where sales happen through a conversation after the lead comes in. If you’re not sure whether this is right for your business, the Business Scalability Audit is the right place to start.

What does the eight weeks actually look like?

It varies by client. The format, frequency, and focus of sessions are determined by what we find in the Business Scalability Audit and what your schedule allows. Some clients need intensive early sessions to fix critical problems before anything else can move. Others need a steadier pace as they implement between sessions. We’ll work out the right structure together before we start.

What happens after the eight weeks?

That depends on where you finish. Some clients are confident to manage their own marketing at that point. Others continue with ad hoc coaching as questions come up. Others move to a managed service arrangement once they understand what they need and what good management looks like. There is no obligation to continue in any specific way.

The starting point

It Starts With a Business Scalability Audit

Before we build the programme, we need to understand your business. Your current marketing, your team, your systems, and where the biggest gaps are. That is what the Business Scalability Audit is for.

It is a focused 30-minute session where we identify exactly what you need to know, in what order, and what eight weeks of training built around your specific business would look like. Book a Business Scalability Audit

Free. 30 minutes. No obligation.