Google Ads Case Study: How We Generated 3x More Sales, Improved profit & generated 80% more sales from their Google Ads budget
Return on ad spend
Sales in the first year
Cost per sale
A Struggle for Growth
Imagine tripling your sales while cutting your advertising costs by over half. That’s exactly what happened when Client E, a home maintenance services business that also sells products like locks, door handles and fly screens, decided to entrust us with their Google Ads management.
Before working with us, Client E was frustrated with their Google Ads performance. They were working with an agency that overwhelmed them with reports filled with vanity metrics. While the numbers looked good on paper, the real results, sales and profits, remained stagnant. Here’s what they were dealing with:
- No clear strategy: Client E was eager to scale their business, but their agency lacked the strategic direction to make that happen.
- Confusing metrics: the agency bombarded them with numbers that didn’t translate into actual business growth.
- Lack of transparency: Client E was left in the dark, unsure about what the agency was doing or how to improve their results.
- Plateaued growth: despite spending a significant amount on ads, their sales were barely breaking even.
Scaling Up and Taking Control
Triple sales
They wanted to scale their sales significantly, but they didn’t know where to start.
Gain clarity
They needed to understand enough about Google Ads to manage their campaigns, whether in-house or with an agency.
Create a scalable strategy
A plan that would let them grow sustainably without wasting their marketing budget.
Optimise profitability
Turn Google Ads from a break-even operation into a cash machine that generates sales on demand.
First, We Found the Root Causes
Client E first took part in our 8-week Growth Marketing Coaching & Consulting course, where we uncovered the root causes of their underperformance and identified the steps needed to turn things around.
Then We Took Over Their Google Ads
In February 2022, we took over their Google Ads management, built a completely new campaign structure and removed the ineffective strategies left by their previous agency. Then we built out the rest of the system around it:
Transformative Growth
Before
$49,500 in ad spend brought in $147,000 in sales, a return on ad spend of 2.96, at $65.85 per sale. They were barely breaking even, before counting $24,000 a year in agency fees.
After
For every $1 spent on ads, they now generate $14 in return, with the cost per sale cut by more than half.
In the first year of working together
- Ad spend increased by 23%: we strategically scaled their ad budget.
- Sales increased by 302%: we effectively tripled their sales.
- Profitability doubled: we maximised profit from every sale.
- Cost per sale reduced by 57%: we cut their cost per sale by more than half.
In the second year, we kept building
- Ad spend increased by 11%: we fine-tuned their budget for continued growth.
- Sales increased by 230%: we more than doubled their sales once again.
- Profitability more than doubled: for every $1 spent, they now generate $14 in return.
- Cost per sale reduced by 54%: we cut the cost per sale even further.
These results were achieved by overhauling a poorly managed campaign, optimising the website, and taking the right steps, in the right order, to maximise growth and profit. Results can vary depending on the starting point and condition of your existing campaigns.
By partnering with us, Client E turned their Google Ads from a costly struggle into a highly profitable channel for growth. Through strategic management and a focus on profitability, we not only tripled their sales but also cut their advertising costs.
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