“Client X” went from 3x Return on Ad Spend to 28x and Increased sales from $35,000 a month to $156,000 in 5 months.
Return on ad spend
Monthly sales
To get there
Inefficient Marketing and Low Profit Margins
Imagine turning your marketing budget into a powerhouse that not only attracts high-value customers but also significantly boosts your profit margins. That’s exactly what happened for Client X, a fashion store owner. Before working with us, she faced several challenges:
- Agency exploitation: she was working with an agency that charged a 15% commission on her ad spend.
- High discount costs: to secure sales, the agency offered discounts that consumed 25% of her profit.
- Low profit margins: the combination of high commissions and discount costs left her with minimal profit from her sales.
She was struggling to turn a profit and needed a new approach to her marketing.
Transforming Marketing for Greater Profitability
Build a marketing machine
Develop a system to attract, educate, and convert customers without relying on discounts.
Increase profit margins
Improve profitability on each sale by eliminating the need for discounts.
Drive growth
Significantly boost monthly turnover and achieve a higher return on ad spend.
First, We Taught Her How
Client X started with our 8-week Shopify marketing training, where she learned to:
- Create a marketing machine: implement strategies to attract new customers at full price.
- Optimise ad spend: develop a system that maximised the value of each marketing dollar spent.
- Enhance customer retention: build strategies to keep customers coming back for repeat purchases.
Then We Took the Work Over
Once her store had grown enough to outsource the work, our team took it over and kept building on what she had learned.
A Dramatic Turnaround
Before
$1 in marketing generated $3 in revenue. Minimal profit due to high agency commissions and discount costs.
After
$1 in marketing now generates $28 in revenue. Monthly sales grew from $35,000 to $156,000, with no need for discounts.
- Return on ad spend: from $3 to $28 for every $1 spent.
- Turnover boost: monthly turnover grew fourfold.
- Profitability: eliminating discounts and optimising her marketing led to significantly higher profit margins.
Results are based on individual circumstances and the effectiveness of the strategies implemented. Actual outcomes may vary.
In Her Words
“I am a coaching client of Lucy’s and she also built my website. I have gone from getting 3x return on ad spend with my old agency to 28x return on ad spend, and we have quadrupled my sales without having to give huge discounts.”
Client X, Fashion Store
Two Ways to Get Results Like This
Founder of Ecommerce Marketing. In digital marketing since 2002, helping Shopify brands grow with structured, profit-focused marketing.
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