Turn Overlooked Search Traffic Into Profitable Sales

Microsoft Ads Management for Shopify Ecommerce Brands

Most brands are fighting over the same traffic on Google. Meanwhile, high-intent customers are searching on Bing, Microsoft Edge, and partner networks with less competition and often lower costs. We help ecommerce brands turn Microsoft Ads into a profitable, scalable channel that supports your Google Ads, not competes with it.

Let’s see how we can grow your business

Struggling to Scale Your Ads Without Rising Costs

Why It Feels Like You’re Paying More for the Same Results


You might recognise this: SEO ends up feeling slow, confusing, and hard to measure

  • You are not ranking for the products you actually want to sell.
  • You are getting traffic, but it is not turning into sales.
  • You have been told to write blogs, but have no idea if they will make money.
  • Your site structure is messy or unclear.
  • You are relying on paid ads to drive all your revenue.
  • You are not sure what to fix first

SEO ends up feeling slow, confusing, and hard to measure

See How We Can Grow Your Store

Bing Ads Are Not Just a Smaller Version of Google

They Are a Different Opportunity

Microsoft Ads are often treated as an afterthought.
But they are not just “extra traffic”. They are access to a different segment of search users, often with less competition and lower costs.
If you approach Bing the same way you approach Google, you miss the opportunity.

Why Most Bing Ads Campaigns Fail

Why Most Bing Ads Campaigns Fail

That is where things fall apart.
Campaigns are copied without adapting to the platform
No strategy behind how Bing traffic behaves
Budgets are too small or poorly allocated
No clear tracking or optimisation plan
The channel is treated as an experiment, not a growth lever
As a result, it gets written off too early.

Our Approach to Microsoft Ads

Built to Support Profit, Not Just Add Traffic

We do not treat Bing Ads as a side channel. We treat it as part of your overall search strategy.
That means:
aligning it with your Google Ads
focusing on cost efficiency and profitability
targeting high-intent searches
using it to reduce reliance on a single platform
The goal is not more traffic. It is better results across your entire ad account.
seo for traffic and sales vs seo for visbility

Our Approach to Microsoft Advertising

What Happens When Bing Ads Are Set Up Properly

When Microsoft Ads are structured and managed correctly, they can become a valuable part of your growth.

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Lower cost per click

Often less competition compared to Google Ads.

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Additional high-intent traffic

Reach customers actively searching for your products.

✓

Improved overall return on ad spend

More efficient traffic can lift your blended performance.

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Reduced reliance on Google

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Better use of your existing campaigns

Leverage what is already working and extend it.

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A scalable secondary channel

Build a system that supports growth alongside your main campaigns.

How Microsoft Ads Actually Work

Attract your ideal customer with Bing Microsoft Advertising.

Microsoft Ads run across Bing, Yahoo, and partner networks, as well as Microsoft products like Edge and Windows.
Users are often:
slightly older
higher income
searching on desktop
further along in the buying process
That means different behaviour, different intent, and different opportunities.
When approached correctly, this can lead to more efficient conversions.

attract people from search and move them into customers

A Clear Plan to Turn Bing Traffic Into Sales

Our Microsoft Ads Management Process

We follow a structured process designed to improve performance over time.

01

Audit and Opportunity Analysis

We review your current campaigns, data, and performance to identify where Bing Ads can add value.

02

Strategy and Channel Plan

We review your current campaigns, data, and performance to identify where Bing Ads can add value.

03

Quick Wins and / Or Campaign Setup

We implement campaigns, refine targeting, and focus on the highest-impact improvements first.

04

Ongoing Management and Optimisation

We monitor, test, and refine performance to improve efficiency and scale what is working.

Results driven Ecommerce SEO services for business growth

Why choose our Microsoft Ad Managment Services

US

  • Focus on profit, not just traffic: We look at cost per sale and return, not just clicks
  • Integrated with your Google Ads strategy: Your channels work together, not separately
  • Built for ecommerce: We understand products, margins, and conversion
  • Strategy before spend: We do not launch campaigns without a plan
  • Clear reporting: You know what is happening and why
  • You stay in control: Your accounts and data remain yours

THEM

  • Treat Bing as an afterthought: No real strategy behind the channel
  • Copy Google campaigns directly: No adaptation to the platform
  • Focus on clicks: Traffic increases but results do not.
  • No integration: Channels are managed in isolation:
  • Confusing reports: Data without clear direction:
  • Limited visibility: You are not fully across what is happening

What Happens When You Add the Right Channel

Real Results From Ecommerce Brands

When Microsoft Ads are integrated properly, they can improve overall performance.
We often see:

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lower blended cost per acquisition

across you ecommerce store

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improved return across search & SHOPPING campaigns

From high quality traffic

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more stable performance across platforms

Consistent sales from multiple sources

What You Get

Everything You Need to Turn Bing Traffic Into a Growth Channel

You get a clear plan, practical setup, and ongoing optimisation. We identify where Bing Ads can add value, implement campaigns aligned with your goals, and refine performance over time so it contributes to your overall growth.

Lets see if its a good fit

How We Can Help

Flexible Support Based on Your Business

We do not guess. We follow a structured process.

01

Done for you Microsoft Ads management

We manage your campaigns from setup through to optimisation.

02

Ads strategy and consulting

Work with us to understand how to structure and improve your campaigns.

03

Channel expansion planning

Identify where Bing Ads fit into your broader growth strategy.

04

Paid Bing Account Audits

Find out whats going well, whats missing, and what needs to change to grow sales & come back to you with a executive summary of issues.

Additional Growth Support:

Everything Works Together


We also support ecommerce brands with:
AI search optimisation
Google Ads
Meta Ads
Conversion rate optimisation
Website strategy
Everything is designed to work together.

Start with a chat

Who This Is For

Built for Ecommerce Brands Looking to Scale

This is for:
Shopify and ecommerce brands
Businesses already running Google Ads
Brands looking to reduce acquisition costs
Founders who want to diversify traffic sources
Businesses targeting Australia and New Zealand

Supporting Brands Across Key Markets

Microsoft Ads Management in Australia and New Zealand, USA & Canada

We have and can work with ecommerce brands across Australia, New Zealand, Canada & USA, including Sydney, Melbourne, Brisbane, Perth, Auckland, Christchurch, Tauranga, Dunedin, and Wellington.
Whether you are focused on one market or expanding internationally into both, we help you get found by the right customers.

Microsoft Ads Frequently Asked Questions

Here are some frequently asked questions about our microsoft ads

Microsoft Ads are search ads that appear on Bing, Yahoo, and Microsoft’s partner network.

They can be, especially when used alongside Google Ads to capture additional demand and improve efficiency.

In many cases, cost per click is lower due to less competition, but results depend on your setup and strategy.

You can import campaigns, but they need to be adapted to perform properly.

If you want to diversify your traffic and improve overall efficiency, it is worth considering.

This depends on your business and goals. We will guide you based on what makes sense for your setup.

We coach marketing managers junior marketers, or business owner how to setup and structure bing ad accounts for shopify. We recommend out 8 week crash course in ecommerce marketing so you learn how to attract, educate, convert strangers into customers, and build a repeat purchase funnel so you can sell to them again and again. Start with a business scalability audit to see how we could help you learn how to smash your sales goals.

Get Clear on What to Fix First

Get Clear on What’s Holding Your Growth Back

If your marketing isn’t delivering the results you expected, there’s always a reason. In this session, we take a step back and look at your business as a whole , your traffic, your website, your offers, and your current marketing , to identify what’s holding you back and what to prioritise next. You’ll walk away with a clear plan to grow your traffic, sales, and profit, and a better understanding of what to fix first so you don’t waste time or budget going in the wrong direction.

Lets see how we can grow your business