Google Ads Training for Shopify & Ecommerce Brands in NZ & Australia
Learn Google Ads the Right Way. Stop Wasting Budget. Start Buying Customers.
Most Shopify store owners running Google Ads are not failing because they lack effort. They are failing because nobody has shown them how the whole system fits together. This is done-with-you Google Ads training built specifically for ecommerce businesses. Not a course. Not theory. We work through your real account, your real data, and your actual challenges together. You leave every session with something implemented, not just something learned.
Sound Familiar?
You Are Not the Only One Struggling With Google Ads
Most ecommerce businesses we speak to are dealing with some version of this:
- Spending money on ads with little or no return
- Scaling campaigns that burn cash instead of generating profit
- Targeting keywords that attract browsers, not buyers
- Working with agencies but not understanding what they are doing or why
- Getting reports full of clicks and impressions that mean nothing
- Not knowing what to fix first or what good actually looks like
The problem is not effort. The problem is not having a clear system, and not having someone who will show you exactly where yours is broken.
Why Most Google Ads Training Does Not Work
Generic Courses Are Not Built for Specific Ecommerce Problems
Most Google Ads courses are too broad, too theoretical, and completely disconnected from your products, your margins, and your goals. You finish the course with more information but no clear idea how to apply it to your specific business.
That is why most people end up back where they started. More informed. Still guessing.
A Different Approach
Done-With-You Google Ads Training Built Around Your Business
This is not a course with modules to work through on your own. This is hands-on, implementation-focused training where we work through your actual account together. Every session is shaped around what you know, what you do not know, and what you need to know to move your business forward. We do not just explain concepts. We implement them together inside your account, so you leave each session with real changes made and a clear understanding of why. Over time you build the knowledge, the confidence, and the system to run Google Ads profitably, whether you manage it yourself or oversee someone else doing it.
We meet you where you are.
Training Tailored to You, your Business, Your Accounts, and Your Goals
Every business is different. Training is shaped around what will move you forward the fastest. Depending on where you are now, sessions may include:
- Campaign structure and account setup
- Keyword strategy and search intent
- Ad copy and messaging that converts
- Budget allocation and how to scale profitably
- Conversion tracking and making sure your data is accurate
- Understanding ROAS, CPA, and your break-even numbers
- Google Shopping and Performance Max
- Landing page improvements and conversion rate basics
- Remarketing and audience targeting
- Reading your data and making better decisions from it
- We focus on what will drive the biggest result for your business right now.
The Outcome
Clarity, Confidence, and Campaigns That Actually Work
After working together, you will have:
A clear understanding of what is working in your account and what is wasting money
The ability to make better decisions with your budget
Campaigns that are structured to generate profit, not just traffic
Confidence to manage, improve, or properly oversee your Google Ads
A system you can build on as your business grows
No more guessing. No more crossed fingers. No more paying for results you cannot explain.
THE PROCESS
We Start by Understanding Your Business
We do not start with a fixed programme. We don’t guess. We start with a free Business Scalability Audit.
Book a free Business Scalability Audit
During this chat we will evaluate our tools, team, setup, metrics and your goals. We identify what you have, what you dont have and the gaps in your knowledge, This informs out training plan.
Map out what you need
Based on the audit, we build a training plan shaped around your specific situation. What you dont know, and what you need to know. Not a generic curriculum.
Work through it together
Sessions run via Zoom with screen sharing and recording. We implement as we go. One topic per week, You can refer back to everything covered.
Ongoing Support
Want to keep the momentum going, you can book weekly, monthly or quarterly sessions to check on your accounts or work on the next big thing.
Results driven Ecommerce SEO services for business growth
Why choose our Google Ads Training & Coaching
US
THEM
What Clients Have Achieved
Real Results From Ecommerce Businesses We Have Trained
MORE PROFIT
They reduced our cost per conversion to one tenth of what the old agency was spending.”
— Client S, Building and Construction
Scale
“Now we make in a month what we used to make in a year.” – Client S, Clothing Store
MORE CUSTOMERS
“I wanted to learn how to use Google Ads properly so I could maximise our ads and minimise our costs. I learned how to set up campaigns that converted into purchases, not just clicks. I would 100% recommend Lucy to anyone struggling.” – Client K – Kendal, Stationery Shop
Is This Right for You?
This Is a Good Fit If You
Run a Shopify or ecommerce store and want to improve Google Ads results. Are spending money on ads but not getting a consistent return? Want to understand what is actually driving sales, not just trust reports you cannot read? Are a marketing manager who needs to understand what your team or agency should be doing? Want to build a system you can manage, improve, and scale over time? This is probably not for you if: You are not prepared to put what you learn into practice. You want everything done for you with no involvement (see our Google Ads management service). You are looking for a quick fix or a shortcut
How We Can Help
Flexible Support Based on Your Business
When it comes to google ads businesses need different support at different times. Business owners might need training to oversee a team, junior marketers might need mentorship to up their google ads game, start ups might want to learn how to set things up, later on you might need guidance on where to take things next, we can support you at any stage of your journey.
Done for you Google Ads Management Services
We manage your googel ads from strategy through to implementation and optimisation.
Google Ads coaching and consulting
Work with us to build your understanding and improve your internal capability.
Campaign strategy and roadmap sessions
A focused session to map out what to fix, prioritise, and improve.
Paid Google Ads Audits
Find out whats going well, whats missing, and what needs to change on a 1-2 hour call with Lucy (in person or recorded) . And get a post call summary. Perfect for people who want confidence before investing in our services
Who This Is For
Built for Ecommerce Brands Ready to Grow
This is for:
- Shopify and ecommerce brands
- Businesses are already investing in marketing
- Founders who want to scale, not just test
- Brands ready to improve their website and strategy
- Businesses targeting Australia, New Zealand, or both
Who You Are Working WitH
24 Years of Ecommerce Growth Experience. No Fluff.
I have been in digital marketing since 2002,, working with ecommerce businesses across New Zealand, Australia, and the United States.
Everything I teach comes from hands-on experience managing millions in ad spend across Google, Meta, and Pinterest. I have seen what works, what does not, and what most businesses are doing in the wrong order.
Most ecommerce businesses do not need more information. They need clarity on what to fix and someone to help them do it. That is what this training delivers.
I am based in Christchurch and work with clients remotely across NZ and Australia. Training is practical, direct, and built around your business, not a textbook.
Common Questions
Google Ads Training Questions Answered
Start With a Free Business Scalability Audit
Start With a Free Business Scalability Audit
Not sure what you need or where to start? That is exactly what the audit is for. In 45 minutes we look at your setup, your account, and your goals. You leave with clarity on what to fix first and what the right next step looks like for your business.c No hard sell. No obligation. Just a clear picture of where you are and what to do next.